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Capstone Cup Competition

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  4. Capstone Cup Competition

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  • Spring 2021 Results
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  • Additional Resources

  • Capstone Cup 2020-2021 Annual Report
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Fall 2021 Capstone Cup Results

The UNO CBA Capstone Cup is a semester-long competition compulsory for every student enrolled in the undergraduate strategy course, Corporate & Business Strategy. Students are placed in the role of a consulting firm and asked to analyze and develop recommendations to a complex business problem. In fall of 2021, students were tasked with developing a strategic recommendation for Tiiga.

The Case Brief - Tiiga: Nature's Hydration

The inspiration for Tiiga came about when co-founder Harrouna Malgoubri decided to quit drinking coffee while completing his Ph.D. at the University of Nebraska-Lincoln (UNL). To replace coffee, Harrouna resorted to a mixture of milk, honey, and baobab, which is a powdery fruit from his native country of Burkina Faso in Africa. While completing his master’s degree at UNL, future co-founder Jeff Tezak met Harrouna in a history class. Harrouna introduced Jeff and his wife Katy to the baobab fruit, and after further investigation of its health benefits, the three of them became inspired to develop this relatively unknown fruit into the core ingredient of their product. The baobab fruit, which can be found in many countries in sub-Saharan Africa, is revered by natives for its long list of medicinal properties. The powdered pulp of the baobab fruit is the core ingredient of Tiiga’s product, an electrolyte rehydration drink stick pack. Unlike other electrolyte drinks, Tiiga uses fruit as its main ingredient; baobab accounts for over 50 percent of each 13-gram stick pack. Tiiga competes within the electrolyte rehydration drink market, which was valued at $20.7 billion in 2020 and is expected to grow to $31.0 billion by 2027 at a compound annual growth rate (CAGR) of 6.1 percent. Tiiga has a growth trajectory in mind but continues to look for new ways to innovate and grow. The University of Nebraska at Omaha College of Business Capstone Cup students have been charged with assessing the company, its environment, and recommending an actionable strategic path forward.


Congratulations to the Fall 2021 Capstone Cup Finalists

CC Fall 2021 Team 8

Team 8 Presentation

CC Fall 2021 Team 18

Team 18 Presentation

CC Fall 2021 Team 10

Team 10 Presentation

CC Fall 2021 Team 7

Team 7 Presentation

CC Fall 2021 Team 21

Team 21 Presentation


Thanks to the generous support of the 2021-2022 Capstone Cup sponsors, the five finalist teams were awarded the following prizes:

  • First place: Yeti cooler, Tribit Bluetooth speaker, $60 Spotify gift card, Ticket to Ride board game
  • Second place: Apple Airpods, $30 Spotify gift card, $50 Amazon gift card, Risk board game
  • Third place: Topvision projector, Tribit bluetooth speaker, Battleship board game
  • Finalists: $50 Amazon gift card, $60 Spotify gift card
Premier Sponsor: National Indemnity

National Indemnity logo

Premier Sponsor: Pacific Life

Pacific Life logo

Premier Sponsor: Fiserv

Fiserv logo

Corporate Sponsor: Farm Credit Services of America

FCSA logo

Corporate Sponsor: Union Pacific

Union Pacific logo

Business Sponsor: Valmont

Valmont logo

Business Sponsor: TD Ameritrade

TDA-Schwab


Get Involved

To learn more about judging or sponsorship opportunities, email Dr. Erin Pleggenkuhle-Miles: erinpmiles@unomaha.edu

Contact Us

  • Erin Pleggenkuhle-Miles: erinpmiles@unomaha.edu

Related Resources

  • Spring 2021 Results
  • Fall 2020 Results
  • Fall 2019 Results
  • Spring 2019 Results
  • Spring 2018 Results
  • Fall 2017 Results
  • Spring 2017 Results
  • Fall 2016 Results

Additional Resources

  • Capstone Cup 2020-2021 Annual Report
  • Capstone Cup 2019-2020 Annual Report
  • Capstone Cup 2018-2019 Annual Report
  • Capstone Cup 2017-2018 Annual Report
  • Capstone Cup 2016-2017 Annual Report

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