Jack & Stephanie Koraleski Commerce and Applied Behavioral Laboratory
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Through the Koraleski CAB Lab, students are given unique opportunities to take part in ongoing research studies in a state-of-the-art research facility. Learn how business research is conducted and work alongside professors and graduate students contributing to the field of business.
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A four-year project undertaken by a multidisciplinary team of faculty and student researchers in has simplified and improved the software used by Union Pacific Corporation in its revenue collection processes. Researchers studied eye-tracking and facial expression technology for much of their data.
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The Koraleski CAB Lab provides researchers with the tools to capture and analyze rich neuro-physiological data. The lab's technology, coupled with our high-caliber faculty, provides a unique platform for CBA researchers interested in the cognitive and behavioral foundations of business theory and practice.
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The Koraleski CAB Lab's combination of technologies is rare among business schools, using eye-tracking, pupil dilation, facial expression, skin conductance, and electroencephalography (EEG) in research.
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Professors Dr. Gina Ligon and Dr. Leif Lundmark were featured on the Memorial Stadium big screen in Lincoln in recognition of their contributions to the University of Nebraska’s reputation in national security research. Ligon and Lundmark are shown at work in the CAB Lab, where UNO has the unique privilege of working with government organizations in counterterrorism efforts.
The Jack & Stephanie Koraleski Commerce and Applied Behavioral Laboratory (CAB Lab) is a state-of-the-art research facility that enables diverse experimental research with immense practical implications.
Conceived by a group of visionary researchers across multiple disciplines at UNO, the Koraleski CAB Lab provides researchers with the tools to capture and analyze rich neuro-physiological data by combining eye-tracking, pupil dilation, facial expression, skin conductance (GSR) and electroencephalography (EEG). The lab also features a mobile component, which can be used in field research. This combination of technologies is rare among business schools.