Koraleski CAB Lab
Jack & Stephanie Koraleski Commerce and Applied Behavioral Laboratory
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The CAB Lab provides a unique opportunity for researchers interested in the cognitive and behavioral foundations of business theory and practice. Learn more
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Students are invited to take part in ongoing research studies. Learn more
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The CAB Lab's combination of biometric research technologies is rare among business schools. Learn more
The Jack & Stephanie Koraleski Commerce and Applied Behavioral Laboratory (CAB Lab) is a state-of-the-art research facility that enables diverse experimental research with immense practical implications.
Conceived by a group of visionary researchers across multiple disciplines at UNO, the Koraleski CAB Lab provides researchers with the tools to capture and analyze rich neuro-physiological data by combining eye-tracking, pupil dilation, facial expression, skin conductance (GSR) and electroencephalography (EEG). The lab also features a mobile component, which can be used in field research. This combination of technologies is rare among business schools.
Contact Us
- Koraleski CAB Lab
- Mammel Hall 320
- Phone: 402.554.2224
- Email: unocablab@unomaha.edu
Students: Sign up for a research study
On the forefront of neuromarketing research
Dedicated on October 24, 2014, the Koraleski CAB Lab allows scholars to explore:
- entrepreneurial insight
- complex problem solving
- individual and group cognition
- team collaboration
- cognitive biases in decision making
- use of social media in extremist group’s propaganda
- emotional effects of online advertising
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