News Room | College of Business Administration | University of Nebraska at Omaha

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News Room

CBA Mavericks and Omaha are making news. Follow the latest headlines to learn about our city and our university's dedication to students, our national recognition for community engagement, opportunities to excel in scholarship and research, and continuously improving the quality of life in Omaha. Students, faculty, staff and alumni are changing the landscape of our community every day.

News Room

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News ReleaseNoNoYesYes1794376800000The CBA freshman created Omaha Circle to spotlight the people, businesses, and moments that make the city feel like home. He quickly discovered he wasn't the only one looking for more good news. /news/2026/11/omaha-circle.jpg

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1200800Novak and Marty, a CPR instructor that he interviewed and took a CPR class withTwo smiling men stand side by side indoors. The man on the left wears a red T-shirt, while the younger man on the right wears a gray graphic T-shirt and gives two thumbs up.///

When University of Nebraska at Omaha freshman Reid Novak launched Omaha Circle, he had modest expectations. He asked his parents to share it with friends and hoped he might find 50 people willing to subscribe to his new weekly newsletter. Then he posted it in the Omaha Word of Mouth Facebook group.

"It blew up," Novak said. "I got 2,000 likes, hundreds of comments. I was getting emails from people that subscribed saying how excited they were and how awesome they thought the idea was."

By the time Novak sent his third issue, Omaha Circle had approximately 1,500 subscribers.

"It's just crazy how much success I found with it already," he said.

Choosing the Good

Omaha Circle is built to tell stories that can get lost amid the day's traditional news. Every Wednesday, Novak introduces readers to someone worth knowing and shares positive news from around the city, along with a few events worth getting out of the house for.

The Omaha native said the idea grew from his interest in entrepreneurship and media. He had already started a car detailing business and enjoyed running something himself, but he wanted to build something he felt more personally connected to.

"I love media in general, but I kind of came to not like social media because there's a lot of noise," he said. "So I was looking for a media outlet that wasn't social media, and I landed on a newsletter."

He also saw room for something different from the news people encounter every day. Novak acknowledges the importance of covering difficult stories, but he wanted Omaha Circle to give readers a place away from them.

"I just wanted somewhere that was completely away from that," he said.

The People of Omaha

Each issue includes "The People of Omaha," an interview with a local business owner or, as Novak describes it, simply "someone I think is cool." His first was with Jeff Cooley, owner of Dent Crafters, where Novak works and helps with social media.

Some subjects come from Novak's own connections. Since the launch, readers have also sent him suggestions about business owners and community members whose stories they thought deserved to be told. One of those connections led him to Creative Con, a community event organized for a local teenager facing a serious health condition. Novak was invited to attend, document the event and share the story with his readers.

Others have introduced him to small business owners and people doing interesting things throughout the community. His approach to choosing subjects is intentionally broad.

"If you're someone that I think is cool, you could be on there," Novak said.

He chose the name for the same reason he built the newsletter this way.

"I wanted the name to invoke a feeling of community because that's what I wanted," he said. "At the end of the day, with the events that I'm hoping to host soon, community is what I want. Omaha Circle, this is a community of people."

He liked another phrase, too: "Welcome to the circle."

Scaling Back to Keep Going

Just a few issues in, Novak has already found that entrepreneurship sometimes means changing an idea to make it sustainable. His first issue included two original interviews, a lot for a full-time college student producing a newsletter every week.

"I think I over-engineered it," he said.

He has since streamlined Omaha Circle and begun experimenting with new features, including reader-submitted photos and a pet of the week.

"I don't want to get burned out," Novak said. "I want to do this for as long as I can."

For now, Omaha Circle remains a one-person operation. Novak finds the stories, conducts the interviews, takes photos, writes the newsletter and manages the business behind it. He has also begun experimenting with sponsorships, but he is deliberate about which businesses he introduces to his audience.

"When I partner with someone, I want it to be someone that I actually believe in and feel comfortable and good about introducing to you guys as the readers," he said.

He is also discovering what it's like to create something of his own.

"It's kind of crazy, just that idea of how it's my voice," he said. "I find that a lot more enjoyable when I just kind of do what I want. And so far, everyone else has also enjoyed that."

What Comes Next

Novak is studying supply chain management in UNO's College of Business Administration, though he is considering changing his major to management. He is also involved with CBA's Collegiate Entrepreneurs' Organization, or CEO Club. He is still figuring out where his studies and career will take him, but he knows he wants to run his own business.

"Ultimately, I would love to own my own business of some sort," he said.

He hopes to host events that bring his readers together in person and to find new ways for Omaha Circle to support itself. He has set an ambitious goal of reaching 10,000 subscribers within six months.

Novak says the newsletter is also a way to find interesting people, hear their stories and feel more connected to the city he grew up in.

"I'm super excited for this whole journey," Novak said. "It's pretty crazy."

To read past issues or subscribe: https://www.omahacircle.com/

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Reid Novak Is Looking for the Good in Omaha

The CBA freshman created Omaha Circle to spotlight the people, businesses, and moments that make the city feel like home. He quickly discovered he wasn't the only one looking for more good news.

The CBA freshman created Omaha Circle to spotlight the people, businesses, and moments that make the city feel like home. He quickly discovered he wasn't the only one looking for more good news. Omaha Circle, good news, newsletterMelissa Lindell Kozak - Sr. Director of Communications & MarketingThe CBA freshman created Omaha Circle to spotlight the people, businesses, and moments that make the city feel like home. He quickly discovered he wasn't the only one looking for more good news.

Nov 11, 2026 12:00 AM

News ReleaseNoNoYesYes1793772000000A four-student CBA team placed second among 10 teams from Nebraska universities, behind another UNO team.//news/2026/11/data1.jpg

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1200800Four college students pose for a group photo in front of a green and beige Compass wall featuring the words “Vision,” “Legacy,” and “Standards.” Three students hold runner-up award certificates from the 2026 Datathon, while a fourth stands beside them wearing a Creighton Bluejays sweatshirt./news/2026/11/data2.jpg

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1200800Four college students stand together in front of a large FNBO Conference Center sign. The group, consisting of two women in business attire, a man in a black shirt and pants, and a woman in a green and navy plaid shirt, poses for a photo during the FNBO Datathon./news/2026/11/data3.jpg

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1200800Four college students pose for a group photo in front of a large FNBO Conference Center sign. Two women stand on the left, a man in a black shirt stands third, and a woman in a green and navy plaid shirt stands on the right.

A team of University of Nebraska at Omaha College of Business Administration students placed second at the 2026 FNBO Datathon, a statewide competition where students use data analysis to work on business problems facing FNBO. First place also went to UNO, to a team of computer science and artificial intelligence students.

Ten teams from UNO, the University of Nebraska–Lincoln, the University of Nebraska at Kearney and Creighton University competed. Each team chose one of two problems related to FNBO client accounts. The CBA team looked for patterns that could signal a customer was preparing to close an account, then developed recommendations to help FNBO address it.

The team of Adriana Gomez-Guerrero, Raquel Burton, Kent Kuchma and Elaine Klepinger competed under the name “Dr. Luke #1,” a tribute to their economics instructor. Their participation began with an invitation from Dr. White, who encouraged the Economics Club to join the competition. The team was brought together through the Economics Club and received guidance and mentorship from Dr. Jose Mota and Dr. Garcez.

Rather than a single leader, each member took charge of a different part of the project. Klepinger and Kuchma handled the data analysis. Gomez-Guerrero and Burton built the presentation, and Burton also created the data visualizations.

The students started preparing well before the competition, meeting weekly on Zoom and keeping in touch by message between meetings to trade ideas and work through problems.

Gomez-Guerrero, president of the Economics Club and a senior studying business administration with concentrations in business analytics and logistics and supply chain management, said the team went in with modest expectations.

“We competed not expecting much more than to represent UNO, so when we won 2nd place, we were very grateful to our mentors and the organizers for the privilege of being there to present,” she said.

What made her proudest, she said, was how her teammates treated the competition. Throughout the event, they went out of their way to congratulate and encourage the other teams.

/news/2026/11/fnbo-datathon

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UNO Business Students Earn Second Place at FNBO Datathon

A four-student CBA team placed second among 10 teams from Nebraska universities, behind another UNO team.

A four-student CBA team placed second among 10 teams from Nebraska universities, behind another UNO team.economics, data, FNBOMelissa Lindell Kozak - Sr. Director of Communications & MarketingA four-student CBA team placed second among 10 teams from Nebraska universities, behind another UNO team.

Nov 4, 2026 12:00 AM

News ReleaseNoNoYesYes1793077200000From Omaha to Vienna and Paris, UNO alumnus Tobias Kirchebner has built an international career with PwC while embracing the unexpected opportunities along the way./news/2026/10/20261006_tobias-kirchebner_11.jpg

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1200800Tobias "Tobi" KirchebnerA smiling man with short brown hair, glasses and a mustache stands with one hand on his hip, wearing a blue long-sleeved polo shirt. A large bronze sculpture and windows are visible in the softly blurred background.///

Tobias “Tobi” Kirchebner has spent his career helping organizations adapt to changing technologies and markets and rethink how they work. The University of Nebraska at Omaha alumnus most recently served as Agile Lead at PwC Austria in Vienna, where he focused on organizational agility and transformation. His career has also included consulting and research.

Kirchebner grew up in Austria, and Nebraska wasn't part of any career plan he had drawn up. He came to Omaha through a partnership between UNO and his university in Austria that allowed him to spend a year earning his MBA. He arrived in 2019 at age 24 with three other students from Austria. None of them had family in Omaha, and Kirchebner had few connections to the United States and didn’t know quite what to expect.

“I didn’t have any touch points to the States or, specifically, Omaha beforehand,” Kirchebner said. “But I thought, if I can make it there, I can make it anywhere.”

Omaha felt comfortable to him almost immediately. “The hospitality that I received here stayed in my mind,” he said.

Kirchebner began his UNO MBA in summer 2019. By the following spring, COVID-19 had disrupted life worldwide, classes had moved online and international students were returning home. He had to decide whether to leave Omaha, and he decided to stay. The choice was difficult at the time, but looking back, he believes the uncertainty made his Omaha experience more meaningful.

“Especially through those challenges, you learn most for yourself, but also about yourself,” he said.

Staying also deepened the relationships he had built, and those relationships are a large part of why Omaha remains important to him years later.

“I found a new home, not just with my degree here at Mammel Hall, but also in Omaha with all the people that I got to know,” he said.

His time at UNO also let him explore ideas that have since become central to the business world. Working with Erin Bass, Ph.D., and his home university in Austria, Kirchebner researched trust in expert systems and their role in business decision-making. The work began in 2019, before generative artificial intelligence became part of everyday conversation, and the resulting research was published in 2021.

Coming from Europe, he found that many business fundamentals crossed borders, though people could approach them differently.

“We can look at it from different angles,” he said. “We in Europe see different situations from a business perspective a little bit different than here in the U.S.”

After graduating from UNO in 2020, Kirchebner chose not to return immediately to his hometown. He moved to Vienna and continued building his career there. More recently, an opportunity through PwC’s Global Mobility program took him to Paris for three months before he returned to Austria. Each move reinforced something he first discovered when he left Austria for Omaha: he was comfortable being uncomfortable.

“I gained the confidence to have the capability to start out new from zero,” he said.

His career has taken him across countries and into opportunities he didn’t anticipate, and he says PwC was one of them. At 23, he hadn’t planned on a future there.

“I eventually never thought of ending up with PwC or any other of the Big Four companies,” he said. “It just happened.”

When he thinks about what he would tell his younger self, job titles and five-year plans don’t come up. He talks about patience. He likes the saying that people live life forward but understand it backward, and it fits his own path.

“Somehow you also need to trust the process and just be patient because things will work out,” he said.

Now Kirchebner is preparing for his next step after PwC, a transition he approaches with the same patience that has guided him so far.

Looking back, he can trace his path to a decision to take a chance on a place more than 4,000 miles from Vienna. He earned an MBA, conducted research and built friendships in Omaha, and he learned that he could start over somewhere unfamiliar and be OK. More than six years later, he still carries that confidence.

“Go your own way,” Kirchebner said. “Do your thing, go your own way, and then wonderful things will happen.”

/news/2026/10/tobi-mba

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Where Change Can Lead

From Omaha to Vienna and Paris, UNO alumnus Tobias Kirchebner has built an international career with PwC while embracing the unexpected opportunities along the way.

From Omaha to Vienna and Paris, UNO alumnus Tobias Kirchebner has built an international career with PwC while embracing the unexpected opportunities along the way.mba, international student, Melissa Lindell Kozak - Sr. Director of Communications & MarketingFrom Omaha to Vienna and Paris, UNO alumnus Tobias Kirchebner has built an international career with PwC while embracing the unexpected opportunities along the way.

Oct 27, 2026 12:00 AM

News ReleaseNoNoYesYes1791176400000With support from the University of Nebraska at Omaha’s Service Learning Academy, marketing faculty in the College of Business Administration regularly connect students with local businesses and nonprofit organizations/news/2026/10/builder-foundation1.jpg

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1200800The Builder Foundation logo featuring a blue graduation cap and orange construction hard hat beneath a stylized arch, with “The Builder Foundation” in blue text below.///

With support from the University of Nebraska at Omaha’s Service Learning Academy, marketing faculty in the College of Business Administration regularly connect students with local businesses and nonprofit organizations. These partnerships give students opportunities to apply concepts from class while helping community organizations address marketing and business challenges. Students have worked on projects involving branding, website development, social media, sales, fundraising, market analysis and consulting. The projects vary by course and community partner, but they share a common goal: giving students experience working with real organizations and real business problems.

One recent example is The Builder Foundation’s new brand identity. During a summer Marketing Management course taught by Professor Yanhui Zhao, students worked with the foundation on a rebranding project and developed potential logo designs. A design created by student Pei Chieh Wu was selected and has since become the foundation’s official logo.

The Builder Foundation has now introduced the new identity through its social media channels (https://www.facebook.com/share/p/1C5ysoUsa5/).

The Builder Foundation project is one of many community partnerships incorporated into Zhao’s Marketing Management courses. Students have also worked with Assemble Omaha, Empower Autism Omaha, Omni Inventive Care, Davis Boxing Club, Stay Strong Physical Therapy and Wellness, and Lavender Lane Laundry. Depending on the needs of each organization, students have worked on marketing strategy, customer and market analysis, branding, social media, growth opportunities and other business issues.

Similar service-learning projects are incorporated into courses across the department.

Professor Max Yu uses service learning in both Digital Marketing Communications and Social Media Marketing. In Digital Marketing Communications, each semester, student teams develop websites for a community partner. The partner reviews the completed designs and selects one to use as its official website.

In Social Media Marketing, Yu has partnered with the Strategic Air Command & Aerospace Museum for six years. Students visit the museum to collect original photos and stories and interview staff members. They then use this material to develop social media content designed to increase awareness and strengthen the museum’s brand.

Professor Sona Klucarova also incorporates service learning into her Principles of Marketing course. She works with a different community partner each semester and develops projects around the organization’s specific needs.

In a recent partnership with C’est la Crêpe, a French crêpe food trailer serving Omaha and Council Bluffs, students developed a pricing flyer, social media content and recommendations for redesigning the company’s website. The owner later implemented some of the students’ ideas. This semester, Klucarova’s students are working with Child Saving Institute to develop an online monthly giving program designed to engage Gen Z donors.

Service learning has also been part of the department’s sales curriculum for many years. In one Professional Selling partnership with Together A Greater Good (TAGG), students in Professor Shannon Cummins’ class contacted local businesses and introduced them to TAGG’s platform. In one semester, students helped add six businesses to the platform and raised $700 for UNO’s campus food pantry. The project also led to a summer internship opportunity for one of the participating students.

Professor Anne Herman noted that students in consultative selling courses have worked with UNO and community partners for years. Her MBA capstone sections alone have completed more than 120 projects with nonprofits and startups. Other courses have connected students with nonprofit organizations on projects involving technical selling, affordable housing and other community needs.

Together, these projects show how service learning has become part of marketing education at CBA. Students do more than study marketing concepts in class. They work with clients, analyze problems, develop recommendations and see how organizations respond to their ideas.

The UNO Service Learning Academy plays an important role in supporting these partnerships and connecting faculty, students and community organizations. With this support, students gain practical experience while local businesses and nonprofits gain access to student ideas and resources. The result is a learning experience that connects classroom concepts with the work students may be asked to do in their future careers.

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CBA Marketing Students Turn Classroom Learning into Community Impact

With support from the University of Nebraska at Omaha’s Service Learning Academy, marketing faculty in the College of Business Administration regularly connect students with local businesses and nonprofit organizations.service learning, marketing, businessMelissa Lindell Kozak - Sr. Director of Communications & MarketingWith support from the University of Nebraska at Omaha’s Service Learning Academy, marketing faculty in the College of Business Administration regularly connect students with local businesses and nonprofit organizations

Oct 5, 2026 12:00 AM

New & Noteworthy

News ReleaseNoNoYesYes176110920000015259698000001525975200000Finance grad. MBA alum. Global leader in real-time payments. Bridget Hall’s UNO journey shaped her purpose – and helped her find a career she didn’t see coming./news/2025/10/bridget-hall.jpg

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1200800Bridget HallA smiling woman with long blonde hair wearing a red blazer and blue blouse, standing in front of a bright blue background.///

Bridget Hall—Nebraska native and first-generation college student—earned both her undergraduate and MBA degrees from UNO. Today, she leads real-time payments for North and South America at ACI Worldwide, a global payments software company headquartered in Omaha.

Choosing UNO: A Natural Fit

Bridget says she knew she wanted to stay in-state when it came time to attend college. “I was looking at the different options within state schools, and UNO’s College of Business Administration—particularly its finance program—stood out,” Hall recalls. “I found myself drawn in by the College of Business Administration’s industry-connected faculty and hands-on learning opportunities.”

The promise of real-world experience came early, with courses that offered a chance to invest real time in the market and a curriculum that went beyond theoretical concepts. At UNO, she was empowered to triple major in finance, banking, and the then-novel field of investment science – a choice that has defined her career.

From Classroom to Corporate Success

After completing her undergraduate studies, Hall embarked on a career that eventually led to a pivotal discussion with a trusted mentor. It was then that she realized a further academic challenge was needed to open new doors. With her employer, ACI, actively supporting professional growth, she enrolled in UNO’s part-time MBA program – a move that would dramatically accelerate her career.

“Time was the biggest challenge,” says Hall, “but UNO’s program structure of half-semester classes, evening options, and real emphasis on day-to-day, on-the-job relevance made it possible.”

Beyond the textbooks, it was the dedicated professors who brought a wealth of corporate experience and deep industry ties that made the difference. UNO’s commitment to bridging the classroom with the real business world was evident in every aspect of her education, setting her on a course that would lead her to her work in the payments industry.

“UNO’s professors weren’t just academics,” Hall explains. “They were professionals who had walked in my shoes. I could take what I learned in class and apply it at work the very next day in meetings and conversations with colleagues. That helped me grow and contribute more. The College of Business Administration teaches students to be problem solvers – not just to memorize a concept, but to use it to build something, fix something, improve something.”

Reimagining the Movement of Money

After earning her MBA, Hall moved into the product management organization at ACI. Today, she finds herself at the forefront of an industry undergoing rapid transformation. In a world where digital transactions have replaced physical cash and checks, she champions the modernization of the payments ecosystem. With advancements like real-time payments—where funds move almost instantaneously—she not only sees the future unfolding before our eyes but is an active part of shaping it.

Imagine buying and selling a house or paying a tuition bill in a matter of seconds instead of hours; that is the promise of the new payments infrastructure. “Payments have been around for thousands of years, evolving from simple barter to currency to digital transactions,” she notes. And now, at the cutting edge of this evolution, she leads initiatives that help banks and financial institutions adopt and leverage these new technologies, ensuring that the underlying systems are robust and ready to handle the demands of a digital age.

Giving Back to the Community

Hall is paying it forward by serving on UNO’s Logistics and Supply Chain Management Advisory Board, helping to shape the next generation meet the needs of the rapidly evolving business landscape.

“It’s exciting to see UNO leaning into what’s next in tech and business. The university is asking, ‘What will industries need five, ten, twenty years from now?’ and preparing students to meet those needs. UNO has been a huge help for me, and I’m grateful for the opportunity to give back,” says Hall.

By sharing her experiences, Hall ensures that future generations of UNO students will be equipped with the skills and insight required for tomorrow’s workforce.

“I’m just a kid from a small town in Nebraska,” Hall says. “But UNO gave me the tools, the network, and the experience to become a leader in an emerging global industry.”

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From First-Gen Student to Payments Pioneer: How One Maverick Found Her Future at UNO

Finance grad. MBA alum. Global leader in real-time payments. Bridget Hall’s UNO journey shaped her purpose – and helped her find a career she didn’t see coming.

Bridget Hall, payments, MBA, first generationMelissa Lindell Kozak - Sr. Director of Communications & Marketing, UNO CBAFinance grad. MBA alum. Global leader in real-time payments. Bridget Hall’s UNO journey shaped her purpose – and helped her find a career she didn’t see coming.

Oct 22, 2025 12:00 AM

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1200800Dr. Laura Planells Bolant (right) presents University of Nebraska at Omaha Chancellor Joanne Li, Ph.D., CFA, (left) with a custom Real Madrid CF jersey at UNO’s Caniglia Field to celebrate a new collaboration agreement with Real Madrid Graduate School Universidad Europea. Dr. Laura Planells Bolant (right) presents University of Nebraska at Omaha Chancellor Joanne Li, Ph.D., CFA, (left) with a custom Real Madrid CF jersey at UNO’s Caniglia Field to celebrate a new collaboration agreement with Real Madrid Graduate School Universidad Europea. Photo: Ryan Soderlin, UNO Office of Strategic Marketing and Communications /news/2025/08/img/20250825_real-madrid-partnership_07.jpg

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1200800Left to right: Phil He, Ph.D., UNO Senior Vice Chancellor for Academic Affairs; Joanne Li, Ph.D., CFA, UNO Chancellor; Dr. Laura Planells Bolant; Steve Schulz, Ph.D., UNO College of Business Administration. Left to right: Phil He, Ph.D., UNO Senior Vice Chancellor for Academic Affairs; Joanne Li, Ph.D., CFA, UNO Chancellor; Dr. Laura Planells Bolant; Steve Schulz, Ph.D., UNO College of Business Administration. /news/2025/08/img/rm_logo_1200x1200.jpg

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1200800Real Madrid Graduate School Universidad Europea Logo. Courtesy: Real Madrid Graduate School Universidad Europea. /news/2025/08/img/02_grupo_av21353.jpg

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1200800Members of Real Madrid CF celebrate after a goal. Courtesy: Real Madrid Graduate School Universidad Europea. Members of Real Madrid CF celebrate after a goal. Courtesy: Real Madrid Graduate School Universidad Europea. Courtesy: Real Madrid Graduate School Universidad Europea./news/2025/08/img/h24495_rm_fw25_home_product_jv5918_1634.jpg

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1200800A close-up of Real Madrid CF’s home jersey. Courtesy: Real Madrid Graduate School Universidad Europea. A close-up of Real Madrid CF’s home jersey. Courtesy: Real Madrid Graduate School Universidad Europea.

Real Madrid Graduate School Universidad Europea and the University of Nebraska Omaha (UNO), USA, have signed a collaboration agreement to promote comprehensive education in sports management. The goal of this partnership is to equip students with practical, in-depth knowledge to become experts in all areas of the sports industry—from marketing and communications to leadership and business management, with an international background.

This collaboration will add another international dimension to UNO’s Master of Business Administration (MBA) program, drawing on the tradition and expertise of the Real Madrid Graduate School Universidad Europea. Thanks to its hybrid format, the program combines the strengths of both online and in-person education, offering students a truly holistic 360º learning experience.

The Certificate and Dual Degree program

Through this agreement, as part of obtaining UNO’s Master of Business Administration (MBA) degree, students have the opportunity to complete three online courses from The Real Madrid Graduate School Universidad Europea (RMGS-UE) Executive MBA in Sport Management program and be awarded RMGS-UE’s Certificate in Sports Management.

What is even more appealing is that if UNO MBA students complete an additional two courses online in RMGS-UE’s Executive MBA in Sport Management program, for a total of five courses, these students will be awarded RMGS-UE’s Executive MBA in Sport Management degree and therefore graduate with two graduate degrees, one from the United States and one from Spain.

Trip to Madrid for The Real Madrid Experience in Spain

Students enrolled in this international program will be able to participate in The Real Madrid Experience, signature industry event where students engage directly with top professionals of Real Madrid and explore the latest trends in global sports. They will also visit Real Madrid’s facilities and some of the most important sport venues in Madrid. This annual event in May offers a unique networking opportunity in a dynamic environment that fosters entrepreneurial thinking and interactions with other sports professionals. Through expert mentoring, students are encouraged to develop their own business ventures.

The Real Madrid Experience is an exclusive program for students at the Real Madrid Graduate School Universidad Europea. UNO MBA students will have the opportunity to network with peers from prestigious U.S. institutions, such as The University of Michigan, The University of Georgia, The University of North Carolina Chapel Hill, Florida International University, and Arizona State University—institutions with which the Real Madrid Graduate School Universidad Europea has partnerships and that participate in this event. This collaboration provides students with the chance to expand their professional networks for future career growth.

Emilio Butragueño, General Director of the Real Madrid Graduate School Universidad Europea, stated: “We are extremely proud of this partnership with UNO, that aims to deliver high-level international education to support our students on their journey toward successful careers in the sports industry.”

UNO Chancellor Joanne Li, Ph.D., CFA, said: “Real Madrid Graduate School Universidad Europea is a partner that shares our mission to connect, inspire, and educate future professionals while enhancing the economic impact of the global sports industry. This collaboration expands learning opportunities for our students in a new market and offers them invaluable global insight into sports that can open up dynamic career pathways.”

About The Real Madrid Graduate School Universidad Europea

The Real Madrid Graduate School Universidad Europea was founded in 2006 with the mission of training future leaders who want to pursue careers in the sports industry.

The partnership between Real Madrid, the most successful sports club in history, and Universidad Europea, Spain’s leading institution in comprehensive education, aims to foster the professionalization and modernization of the sector through university-level training.

It is a pioneering graduate school globally, focusing its teaching methodology on the areas of management, sports, and health, which Real Madrid uses for its internal operations: Finance, Procurement, Human Resources, Marketing, Infrastructure, Legal Services, Communications, and Medical Services. Executives responsible for each of these areas at the club participate in the academic development of students in each of the master’s programs, working on practical cases that are part of the everyday operations of the sports industry.

The school’s academic quality and rigor are reflected in the education of more than 14,500 alumni over its 17-year history, many of whom now work as successful professionals across various sectors of the sports industry.

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Real Madrid Graduate School Universidad Europea and UNO Launch Dual Degree in Sports Management

The program aims to provide students with a 360º view of the sports industry.

Program aims to provide students with a 360º view of the sports industry.Sam Peshek The program aims to provide students with a 360º view of the sports industry.

Aug 27, 2025 12:00 AM

News ReleaseYesNoYesYes1753876860000More than 79,000 Maverick alumni in the Omaha area are powering local businesses, driving tax revenue, and shaping Nebraska’s future.//news/2025/07/img/1720-artcl_alum_impact_report_graphics_social.jpg

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1200800"$2.44B in total economic impact generated by UNO alumni in the Omaha metro in 2024" overlaid on an aerial view of campus, with an icon of a wallet above and a white silhouette of Omaha landmarks at the bottom./news/2025/07/img/1720-artcl_alum_impact_report_graphics_callout_2.jpg

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120080079,135 UNO alumni currently live in the Omaha metro area" with a simple line icon of a house above the text./news/2025/07/img/1720-artcl_alum_impact_report_graphics_callout_3.jpg

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1200800"12,459 jobs supported by alumni earnings and spending (7,622 directly and 4,837 indirectly)" with a line icon of a briefcase above the text./news/2025/07/img/1720-artcl_alum_impact_report_graphics_callout_41.jpg

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1200800Icon of an envelope with a paper labeled "TAX" above large text "$974.86M"; below it reads, "in total tax revenue generated, including income, payroll, property, and sales taxes."/news/2025/07/img/1720-artcl_alum_impact_report_graphics_callout_5.jpg

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1200800"$1.44B in direct local spending injected into the metro economy by UNO grads" with a line icon of a shopping cart above the text.

University of Nebraska at Omaha (UNO) alumni are a multi-billion-dollar economic powerhouse, according to a new report.

➡️ What’s new:

An economic impact study commissioned by the UNO Alumni Association and conducted by UNO Economics Professor Christopher Decker, Ph.D., found that degree-holding UNO alumni supported $2.4 billion in total economic impact, supported thousands of jobs, and generated hundreds of millions of dollars in tax revenue.
This report is the first in the university’s 117-year history focused exclusively on the impact university alumni have on the Omaha metro area.
View the full report on the UNO Alumni Association website.

💡 Why it matters: UNO is built to develop and retain Omaha talent.

85% of students are from the Omaha metro, with an NU System-best 67% of grads still living in Nebraska five years after graduation.
UNO graduates carry the NU System’s lowest average student debt at $19,000, nearly half the national average.
In a time when cities across the country are struggling with brain drain, UNO’s alumni are an engine of stability, growth, and community investment.

📈 By the numbers:

79,135 UNO alumni currently live in the Omaha metro area.
$2.44 billion in total economic impact generated by UNO alumni in the Omaha metro in 2024.
12,459 jobs supported by alumni earnings and spending: 7,622 directly and 4,837 indirectly
$974.86 million in total tax revenue generated, including income, payroll, property, and sales taxes
$1.44 billion in direct local spending injected into the metro economy by UNO grads.

🎤 What they’re saying:

Omaha Mayor John Ewing: “As a proud graduate of UNO and the mayor of this great city, I see the impact of our alumni every day in our businesses, in our classrooms, and in our neighborhoods. This report confirms what we’ve known for a long time: the strength of Omaha is the strength of its people. And thanks to UNO, we’re building a city that goes beyond developing talent. We keep it, nurture it, and prepare it to lead future generations. That’s the kind of future worth investing in.”
Joanne Li, Ph.D., CFA, UNO Chancellor: “This report proves what we’ve always known: UNO alumni are a driving force behind Omaha’s economy. Their impact sends a powerful message across the state and the country that Omaha is a place where families build futures and businesses thrive. This is one of America’s best cities, and Mavericks are at the heart of that story.”
Anthony Flott, UNO Alumni Association Executive Director: “The Maverick network is more than a community. It’s a catalyst for growth that we can quantify for the first time ever. This report underscores the power of relationships built through UNO’s approach to mentorship, internships, and industry partnerships. The momentum we’re seeing is real, and it’s making an impact where it matters most: in careers, companies, and communities across Omaha.”
Chris Decker, Ph.D., UNO Economics Professor: “Brain drain is a major problem for Nebraska. Yet, many, if not most, UNO graduates are bucking this trend. They choose to stay once they earn their degree. They invest their talents, energy, and resources in the Omaha community, becoming business and civic leaders. Our graduates are flipping the narrative from brain drain to brain gain, and that’s a game changer for the future of our city and our state.”

🌎 The Big Picture: This report reinforces UNO’s core mission to educate learners, drive economic mobility, and strengthen community partnerships. The measurable impact of alumni on jobs, tax revenue, and regional growth demonstrates clear alignment with UNO’s strategic pillars. UNO delivers hands-on, career-focused education and fosters strong local ties that help graduates stay, contribute, and lead in Nebraska communities.

Editor’s Note: This report has been updated throughout to correct economic impact outputs that resulted from a miscalculation of Ph.D. income increases. Table 1 of the report initially showed a $6.11 million total after tax income increase. The adjusted total is $4.16 million.

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Report: UNO Alumni Fuel $2.4 Billion Boost to Omaha’s Economy

More than 79,000 Maverick alumni in the Omaha area are powering local businesses, driving tax revenue, and shaping Nebraska’s future.

Sam PeshekMore than 79,000 Maverick alumni in the Omaha area are powering local businesses, driving tax revenue, and shaping Nebraska’s future.

Jul 30, 2025 7:01 AM

Spotlights

News ReleaseNoNoYesYes1768424400000Entrepreneur and UNO alum Dayton Schumacher started running to improve his mental health as a college student. Now, his running-inspired apparel brand supports mental health causes./news/2026/01/img/dayton-schumacher.jpg

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1200800UNO alum Dayton Schumacher uses his apparel brand to promote mental health causes. Photo courtesy of Dayton Schumacher.A figure stands in front of a desert vista of rock formations and a cactus.///

Dayton Schumacher never planned on becoming an entrepreneur, especially for an apparel brand for runners.

“I used to really hate running,” he said.

All that changed when he started running as a college student to improve his mental health. It became integral in his life and something he wanted to share with everyone. Now, it’s the basis behind Your Pace Your Peace, the running-inspired apparel brand he launched in late 2024.

Schumacher, who earned his master’s degree in business administration from the University of Nebraska at Omaha (UNO) in 2024, began his career in clinical research. Working as a regulatory coordinator at the University of Nebraska Medical Center (UNMC), he saw an opportunity to expand his skill set through the university’s tuition benefit for employees of the University of Nebraska System.

“Coming from a chemistry background, I didn’t really have too much knowledge of the business area,” he said. “I figured it could only help me going forward.”

Soon after graduation, the beginnings of a creative project grew out of his personal journey with running and improving mental health.

Living in Phoenix, Arizona, he came up with a simple idea for a logo—a yin-yang-like symbol of effort and ease. He sketched it in a notebook, unsure if he would ever set it aside.

“I wasn’t really thinking I was going to do anything with it,” he said. “But it just stayed in my mind.”

A meeting with a local T-shirt printer who he knew gave him the push he needed. Seeing the logo on an actual shirt made the idea feel real. So, he took a leap. He made a Facebook post letting friends and family know he was selling shirts and donating part of the proceeds to mental health causes. Orders came in, enough to convince him that the idea had interest.

From there, Your Pace Your Peace grew, and Schumacher tapped into what he learned at UNO’s College of Business Administration: website design, e-commerce, and marketing. Market research became conversations with friends and family. He kept the brand’s aesthetic clean and simple—soft neutrals, minimalist designs, pieces that reflect “the meditative state you can reach through self-improvement,” as he described it.

Every quarter, Schumacher partners with a different organization supporting a different mental health or drug addiction recovery cause, including some based in his hometown in Sioux Falls, South Dakota. Other causes he discovered from attending races, which he participates and uses to help promote the brand.

Looking back, he credits UNO faculty for helping him feel prepared to run a business, even a small one. In his early days as a new business student, he dreaded the concept of an accounting class. But he felt UNO’s faculty, especially lecturer Steve Nath, made it accessible and even fun. Oliver Maisondieu-Laforge, an associate professor of finance, banking, and real estate, provided his personal experience with finance that Schumacher still draws lessons from.

Today, Schumacher hopes to keep growing Your Pace Your Peace—maybe even by hosting a race of his own someday. He hopes the brand stands as an example to UNO students to pursue their own ideas.

“If you’ve thought about it long enough, just go for it,” he says. “If I didn’t try this, I’d always wonder what could have happened. And that would’ve eaten me alive.”

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How Running Helped a UNO Alum Find His Stride and Launch a Wellness-Inspired Apparel Business

Entrepreneur and UNO alum Dayton Schumacher started running to improve his mental health as a college student. Now, his running-inspired apparel brand supports mental health causes.

Jared CraigEntrepreneur and UNO alum Dayton Schumacher started running to improve his mental health as a college student. Now, his running-inspired apparel brand supports mental health causes.

Jan 14, 2026 3:00 PM

News ReleaseNoNoYesYes176041800000015259698000001525975200000UNO CBA alum Leonard Sommer, Class of '76, reflects on the teachers who shaped his path, and how his new endowed professorship ensures future students receive the same life-changing guidance./news/2025/10/leonard-lori.jpg

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1200800Leonard Sommer, '76 and Lori Simonsen, CPA, MAccPortrait of a smiling person wearing a dark checkered suit jacket and white dress shirt, standing in a well-lit office hallway, and Smiling person wearing a dark checked blazer and white shirt, standing in a brightly lit hallway.///

When Leonard Sommer stepped onto UNO’s campus as a young accounting student in the 1970s, he didn’t know how much his professors would shape the trajectory of his life. Now, nearly five decades later, he’s giving back, investing in the very people who made his journey possible. Sommer has established a named professorship in UNO’s School of Accounting to help retain top-tier faculty and ensure students receive a high-quality, relevant education.

Sommer, who graduated in 1976, credits his professors’ industry experience and classroom enthusiasm as pivotal to his growth. “They brought theoretical concepts to life,” he said. “That kind of teaching helped me learn faster—and ultimately, use what I learned throughout my career,” Sommer said.

In fact, it’s the faculty, those dedicated, innovative instructors, that inspired Sommer’s own journey. He remembers professors with private sector experience weaving real-world examples into their lessons, translating dry balance sheets into tools for problem solving. This blend of enthusiasm and expertise helped him find his footing. “Those problem-solving skills,” he says, “served me long after graduation, from founding a CPA firm to co-owning an asphalt maintenance business.”

Fast-forward nearly five decades, and Sommer’s UNO experience are foundational to his accomplishments in local leadership: CPA, nonprofit and private company board member, entrepreneur. Yet when asked what catalyzed his success, he returns to that classroom energy.

"It wasn’t just accounting principles," he explains. "It was learning how to communicate, how to collaborate. On the boards I serve, those interpersonal skills have been invaluable."

Between students, faculty and the business community, Sommer places teachers at the core: "They’re the facilitators of transformation, the glue that binds knowledge and opportunity. Retaining great faculty means retaining that spark. Quality faculty makes the student experience stick," he says. "They turn a curriculum into a community."

“Our faculty not only bring academic and research expertise, they also bring a passion for student learning. This professorship is a reflection of our collaborative spirit and high standards,” says Dr. Roopa Venkatesh, Director of the UNO School of Accounting.

Lori Simonsen, a lecturer in UNO’s School of Accounting and a licensed CPA with nearly two decades of tax experience was named the inaugural recipient of the Sommer Family Professor of Accounting. She plans to use the honor—and the resources that come with it—to launch a hands-on workforce initiative focused on experiential learning in tax preparation. Simonsen hopes this hands-on model will eventually expand into other areas of accounting.

Sommer is pleased to hear that the new generation of students will benefit from the same high-quality, relevant education he received. “Invest in faculty, and you invest in the university’s future,” he says. “You don’t always realize it while you’re in the grind," he smiles, "but great teachers make all the difference."

“I am hoping this initiative provides our students with opportunities to apply the knowledge from their course work into real-world experiences in accounting. The goal is for students to gain important critical thinking and communication skills that will prepare them for their future careers after graduation,” Simonsen said.

“Lori leads by example. One of the best features about the work that she does is she sets a high quality in terms of performance and quality. By setting these high standards, it serves as a signal to other faculty not to hold back, to move forward with big ideas and create new opportunities for our students and help them build better opportunities for careers in the future,” said Interim Dean of the College of Business Administration Dr. Steve Schulz.

“I am so grateful to have this opportunity to bring my vision of experiential learning to fruition for our students,” Simonsen said.

Behind every great initiative is a network of champions. For the School of Accounting, that means alumni, friends, and community partners who believe in the mission. Their generosity doesn’t just provide financial support—it fuels transformation. “This support allows us not just to dream about the future,” Venkatesh shares, “but to build it.”

And at the heart of this support is Leonard Sommer, whose decades of dedication to the university and its students culminate in a gift that will echo for generations.

“We’re extremely grateful to Leonard Sommer,” Venkatesh says. “His 50 years of giving is a testament in itself. This professorship is a recognition of the collaboration, the innovation, and the excellence that defines our school.”

Sommer hopes this gift sparks a ripple effect—encouraging others in the business community and beyond to invest in UNO. “There are many ways to support this university,” he said. “This is my path, and I hope it inspires others to find theirs.”

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A Legacy of Learning

A Legacy of Learning: Leonard Sommer's Commitment to Faculty Excellence

UNO CBA alum Leonard Sommer, Class of '76, reflects on the teachers who shaped his path, and how his new endowed professorship ensures future students receive the same life-changing guidance.

Leonard Sommer, Giving, Accounting, Professorship Melissa Lindell Kozak - Sr. Director of Communications & Marketing, UNO CBAUNO CBA alum Leonard Sommer, Class of '76, reflects on the teachers who shaped his path, and how his new endowed professorship ensures future students receive the same life-changing guidance.

Oct 14, 2025 12:00 AM

News ReleaseNoNoYesNo1712811600000The University of Nebraska at Omaha’s part-time MBA is included among the top programs in the nation, according to the new 2024 “Best Graduate Schools Rankings” from U.S. News and World Report. /news/2024/04/img/pt-mba.jpg

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The University of Nebraska at Omaha’s part-time MBA is included among the top programs in the nation, according to the new 2024 “Best Graduate Schools Rankings” from U.S. News and World Report.

The new rankings list UNO’s part-time MBA as No. 87 in the country, placing it above similar programs at Creighton University, The University of Denver, and the University of Alabama at Birmingham.

“The MBA program has grown significantly over the last five years, and it’s fantastic to receive this acknowledgement. It’s a true testament to the quality of our degree and the value we provide for students across the world,” noted Kristi Lynch, Senior Director of Graduate, Executive, and Professional Business Programs at UNO.

“Our part-time MBA program attracts talented students and high-quality faculty. It is our mission to offer accessible, affordable, and excellent business education to a wide audience. I’m proud of our team and their efforts and I am pleased to see the program getting the recognition it deserves,” said Dr. Michelle W. Trawick, John Becker Dean of the College of Business Administration.

UNO’s College of Business Administration offers four graduate degrees, dual degree options, graduate certificates, and executive education programs. 

The College of Business Administration, including its MBA and Executive MBA, is AACSB-accredited in business and accounting, a standard earned by fewer than 200 universities worldwide.

For more information, visit mba.unomaha.edu 

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U.S. News Ranks UNO’s Part-Time MBA in Nation’s Top 90

The University of Nebraska at Omaha’s part-time MBA is included among the top programs in the nation, according to the new 2024 “Best Graduate Schools Rankings” from U.S. News and World Report.

US News and World Report, Part Time MBA, RankingsMelissa Lindell Kozak - Sr. Director of Communications & Marketing, UNO CBAThe University of Nebraska at Omaha’s part-time MBA is included among the top programs in the nation, according to the new 2024 “Best Graduate Schools Rankings” from U.S. News and World Report.

Apr 11, 2024 12:00 AM

CBA in the News/Silicon Prairie News: UNO’s Center for Innovation, Entrepreneurship & Franchisinghttp://siliconprairienews.com/2018/02/spn-spaces-unos-center-innovation-entrepreneurship-franchising//Omaha World-Herald: UNO business dean says pairing with UNMC is good for both schools, health care industryhttp://www.omaha.com/money/uno-business-dean-says-pairing-with-unmc-is-good-for/article_9c94a639-ab3f-514e-a551-f6af9888a545.html/Gina Scott Ligon: Move to Division I enhanced UNO’s brand http://www.omaha.com/opinion/gina-scott-ligon-move-to-division-i-enhanced-uno-s/article_5277cdf5-bed5-5a44-8cc3-43124a245ed2.html/View more CBA media mentions...http://www.unomaha.edu/college-of-business-administration/news/media-mentions.php//////Students/The Bullseyehttps://www.unomaha.edu/office-of-strategic-marketing-and-communications/digital-and-social/sign-up-for-newsletters.php/student-involvement/student-organizations

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CBA Student Organizations

CBA Student OrganizationsMeet others who share common interests, expand your horizons, and build your resume, all while putting what you learn in the classroom to practice. Faculty & Staff/The Maverickhttps://www.unomaha.edu/office-of-strategic-marketing-and-communications/digital-and-social/sign-up-for-newsletters.phpMore CBA News/CBA Connect email newsletter http://www.unomaha.edu/college-of-business-administration/about-us/pubs.php/UNO Business magazinehttp://www.unomaha.edu/college-of-business-administration/about-us/pubs.php/news/media-mentions

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CBA Media Mentions

CBA Media MentionsCBA in the media.

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Featured

Two smiling men stand side by side indoors. The man on the left wears a red T-shirt, while the younger man on the right wears a gray graphic T-shirt and gives two thumbs up.

Reid Novak Is Looking for the Good in Omaha

The CBA freshman created Omaha Circle to spotlight the people, businesses, and moments that make the city feel like home. He quickly discovered he wasn't the only one looking for more good news.

Four college students pose for a group photo in front of a green and beige Compass wall featuring the words “Vision,” “Legacy,” and “Standards.” Three students hold runner-up award certificates from the 2026 Datathon, while a fourth stands beside them wearing a Creighton Bluejays sweatshirt.

UNO Business Students Earn Second Place at FNBO Datathon

A four-student CBA team placed second among 10 teams from Nebraska universities, behind another UNO team.

A smiling man with short brown hair, glasses and a mustache stands with one hand on his hip, wearing a blue long-sleeved polo shirt. A large bronze sculpture and windows are visible in the softly blurred background.

Where Change Can Lead

From Omaha to Vienna and Paris, UNO alumnus Tobias Kirchebner has built an international career with PwC while embracing the unexpected opportunities along the way.

CBA Marketing Students Turn Classroom Learning into Community Impact

New & Noteworthy

A smiling woman with long blonde hair wearing a red blazer and blue blouse, standing in front of a bright blue background.

From First-Gen Student to Payments Pioneer: How One Maverick Found Her Future at UNO

Finance grad. MBA alum. Global leader in real-time payments. Bridget Hall’s UNO journey shaped her purpose – and helped her find a career she didn’t see coming.