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Business to Business Marketing (MKT3610): The Union Pacific Class

Demonstrate your marketing and business communication skills while working closely with managers from one of the nation’s top companies.

Union Pacific

This project-based, practical application course will provide students an opportunity to demonstrate their marketing and business communication skills while working closely with a UNO professor and managers from one of the nation’s top companies: Union Pacific Railroad.

Space is limited for this course. Only 20 students will be selected to participate. Admission by permission only.

Interested? Email Bill Swanson: wswanson@unomaha.edu

Available

Fall Semester 2017

Qualifications

Must be a student in good standing with a minimum GPA of 3.0 and majoring in business administration, communication, public relations or other related majors with at least one marketing (or equivalent) course completed.

This course has been the best I have experienced during my four years of college. It was challenging as well as rewarding.

 Chris Calabro

Time and location

The class will be offered on Monday evenings, beginning at 5:30 p.m. in Mammel Hall. There may also be classes/meetings held at Union Pacific headquarters at various times throughout the semester. Dates for those events TBD.

Additional class description

This multiple project-based, practical application course will allow students to work in teams and demonstrate their abilities to research, think critically and develop real-world recommendations for projects provided by Union Pacific Railroad personnel.

Using knowledge and experiences gained through other business courses, common sense, and guidance of UNO faculty and Union Pacific managers, students will prepare and present their research findings to Union Pacific managers and executives throughout the semester. There is very little structure provided for project work.

Project teams will compete with each other for the highest rankings offered by Union Pacific managers evaluating student work. In addition to the project work, students will be given the opportunity to communicate with UP managers and executives about career development practices and skills needed to secure positions upon graduation.

Students will also have the chance to shadow a UP manager during the semester and also share their experiences in the class at a senior executive meeting with key UP marketing executives.