In This Installment of Access the ExpertsPhani Tej Adidam, Ph.D., executive management education professor and marketing & entrepreneurship professor in UNO’s College of Business Administration, answers the question, "What will be the effect of COVID-19 on Black Friday sales?"
An award-winning educator, Adidam’s teaching interests include marketing strategies, global business, channels of distribution, and conducts research in areas that include consumption experiences, brand management, sales management, and decision making.
Access the Experts
Access the Experts is an innovative partnership between the University of Nebraska at Omaha (UNO) and News Channel Nebraska (NCN), where viewers submit their questions to be answered by UNO faculty members.
New segments of Access the Experts air every Tuesday and Thursday at 6:46 A.M. and 6:46 P.M. If you’re not sure how to tune in, visit News Channel Nebraska’s website to view their coverage areas.
View all segments on our Access the Experts page.
About the University of Nebraska at Omaha
Located in one of America’s best cities to live, work and learn, the University of Nebraska at Omaha (UNO) is Nebraska’s premier metropolitan university. With more than 15,000 students enrolled in 200-plus programs of study, UNO is recognized nationally for its online education, graduate education, military friendliness and community engagement efforts. Founded in 1908, UNO has served learners of all backgrounds for more than 100 years and is dedicated to another century of excellence both in the classroom and in the community.