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Real Madrid Graduate School Universidad Europea and UNO Launch Dual Degree in Sports Management

The program aims to provide students with a 360º view of the sports industry.

  • published: 2025/08/27
  • contact: Sam Peshek - Office of Strategic Marketing and Communications
  • email: unonews@unomaha.edu

Real Madrid Graduate School Universidad Europea and the University of Nebraska Omaha (UNO), USA, have signed a collaboration agreement to promote comprehensive education in sports management. The goal of this partnership is to equip students with practical, in-depth knowledge to become experts in all areas of the sports industry—from marketing and communications to leadership and business management, with an international background.

This collaboration will add another international dimension to UNO’s Master of Business Administration (MBA) program, drawing on the tradition and expertise of the Real Madrid Graduate School Universidad Europea. Thanks to its hybrid format, the program combines the strengths of both online and in-person education, offering students a truly holistic 360º learning experience.

The Certificate and Dual Degree program

Through this agreement, as part of obtaining UNO’s Master of Business Administration (MBA) degree, students have the opportunity to complete three online courses from The Real Madrid Graduate School Universidad Europea (RMGS-UE) Executive MBA in Sport Management program and be awarded RMGS-UE’s Certificate in Sports Management.

What is even more appealing is that if UNO MBA students complete an additional two courses online in RMGS-UE’s Executive MBA in Sport Management program, for a total of five courses, these students will be awarded RMGS-UE’s Executive MBA in Sport Management degree and therefore graduate with two graduate degrees, one from the United States and one from Spain.

Trip to Madrid for The Real Madrid Experience in Spain

Students enrolled in this international program will be able to participate in The Real Madrid Experience, signature industry event where students engage directly with top professionals of Real Madrid and explore the latest trends in global sports. They will also visit Real Madrid’s facilities and some of the most important sport venues in Madrid. This annual event in May offers a unique networking opportunity in a dynamic environment that fosters entrepreneurial thinking and interactions with other sports professionals. Through expert mentoring, students are encouraged to develop their own business ventures.

The Real Madrid Experience is an exclusive program for students at the Real Madrid Graduate School Universidad Europea. UNO MBA students will have the opportunity to network with peers from prestigious U.S. institutions, such as The University of Michigan, The University of Georgia, The University of North Carolina Chapel Hill, Florida International University, and Arizona State University—institutions with which the Real Madrid Graduate School Universidad Europea has partnerships and that participate in this event. This collaboration provides students with the chance to expand their professional networks for future career growth.

Emilio Butragueño, General Director of the Real Madrid Graduate School Universidad Europea, stated: “We are extremely proud of this partnership with UNO, that aims to deliver high-level international education to support our students on their journey toward successful careers in the sports industry.”

UNO Chancellor Joanne Li, Ph.D., CFA, said: “Real Madrid Graduate School Universidad Europea is a partner that shares our mission to connect, inspire, and educate future professionals while enhancing the economic impact of the global sports industry. This collaboration expands learning opportunities for our students in a new market and offers them invaluable global insight into sports that can open up dynamic career pathways.”

About The Real Madrid Graduate School Universidad Europea

The Real Madrid Graduate School Universidad Europea was founded in 2006 with the mission of training future leaders who want to pursue careers in the sports industry.

The partnership between Real Madrid, the most successful sports club in history, and Universidad Europea, Spain’s leading institution in comprehensive education, aims to foster the professionalization and modernization of the sector through university-level training.

It is a pioneering graduate school globally, focusing its teaching methodology on the areas of management, sports, and health, which Real Madrid uses for its internal operations: Finance, Procurement, Human Resources, Marketing, Infrastructure, Legal Services, Communications, and Medical Services. Executives responsible for each of these areas at the club participate in the academic development of students in each of the master’s programs, working on practical cases that are part of the everyday operations of the sports industry.

The school’s academic quality and rigor are reflected in the education of more than 14,500 alumni over its 17-year history, many of whom now work as successful professionals across various sectors of the sports industry.

About the University of Nebraska at Omaha

Located in one of America’s best cities to live, work and learn, the University of Nebraska at Omaha (UNO) is Nebraska’s premier metropolitan university. With more than 15,000 students enrolled in 200-plus programs of study, UNO is recognized nationally for its online education, graduate education, military friendliness and community engagement efforts. Founded in 1908, UNO has served learners of all backgrounds for more than 100 years and is dedicated to another century of excellence both in the classroom and in the community.

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