Brand Typeface (Font)
A typeface, also known as a font family, is a set of one or more fonts each composed of letters, numbers, and symbols that share common design features. Each font of a typeface has a specific weight, style, and/or italicization. Authorized typefaces are an important part of UNO’s brand identity.
To ensure that all of our visual communications are consistent, the UNO brand rests on one overarching typeface, URW Grotesk.
Primary Typeface: URW Grotesk
URW Grotesk is the required typeface for all UNO branded publications. It is a clean and modern typeface that is ideal for campuswide use due to its readability. By incorporating different weights (light, regular, and medium), we can achieve a wide range of effects while maintaining consistency across various communication and identity materials.
To obtain a font license for URW Grotesk, please submit a Start Your Project – Design & Marketing request.
Other weights and variations within the URW Grotesk type family are also permitted (e.g. Narrow, Condensed, Wide, etc.), but are not provided as part of the university’s license and must be purchased independently. To browse the complete URW Grotesk suite, visit myfonts.com/fonts/urw/grotesk.
Please note: the university’s font license is limited to UNO employees only. Any vendors creating communications materials on behalf of UNO are encouraged to purchase a font license to complete their work.
Secondary Typeface: Liberation Serif
Liberation Serif is the secondary typeface for university publications. This typeface is available to provide the campus with a serif typeface that gives a more traditional feel.
Liberation Serif may be downloaded from the university website's fonts page.
There are certain instances when university typefaces are not available or not suitable for specific platforms and media such as PowerPoint. In those instances, Arial Narrow or Helvetica may be used in place of URW Grotesk, and Times New Roman and Sabon Roman may be used in place of Liberation Serif.
Alternative Sans Serif Fonts
Alternative Serif Fonts