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Phani Tej Adidam, Ph.D., Honored With System-Wide President's Excellence Award for Teaching

The President's Excellence Awards are the university’s most prestigious awards for teaching, research and engagement. They recognize individual faculty members and units whose work has had a significant impact on students, the university and the state.

  • published: 2024/08/15
  • contact: Melissa Lindell Kozak - Sr. Director of Communications & Marketing, UNO CBA
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Ishani Adidam, Dr. Adidam's daughter, Dr. Phani Tej Adidam, Ph.D., and Dr. Jeffrey P. Gold, NU President

Mammel Hall – This month, Dr. Phani Tej Adidam, Professor and Chair of the Marketing and Entrepreneurship Department and the Director of the Center for International Business Initiatives at UNO CBA was honored at the NU Board of Regents Meeting with the 2024 President's Excellence Award for Outstanding Teaching and Instructional Creativity Award. On hand from CBA to celebrate with him were Dean Michelle Trawick, Associate Dean Susan Eldridge, Associate Dean Lynn Harland, Management Department Chair and Associate Professor Dr. John Erickson, and Marketing and Entrepreneurship Professor, Dr. Birud Sindhav. Congratulations Dr. Adidam!

Phani Tej Adidam is a Professor and Chair of Marketing and Entrepreneurship and the Director of the Center for International Business Initiatives at UNO’s College of Business Administration. As a Fulbright Scholar and current Fulbright Specialist, he brings a wealth of global experience and insight to his roles.

Dr. Adidam holds a Bachelor of Commerce (Honors) from Banaras Hindu University, India, an MBA from Institute of Management Technology, India, and a Ph.D. from Texas Tech University. He was honored with the Distinguished Alumni Award from the Faculty of Commerce at Banaras Hindu University, India. His dedication to teaching has earned him numerous teaching awards at UNO.

Dr. Adidam teaches sales, brand, marketing, and management strategies in the MBA, Executive MBA, and BSBA programs. His innovative approach has transformed key programs at UNO, including the Executive MBA and MBA programs. He has introduced dual-degree programs that have expanded UNO’s global footprint, attracting international students and enriching the academic environment.

Beyond traditional degree programs, Dr. Adidam excels in engaging a wide range of stakeholders. He has conducted executive education sessions, workshops, and summits, benefiting countless executives, faculty, and students. His mentorship extends to entrepreneurs, and he actively supports industry associations and non-profits with his expertise in branding, digital marketing, and customer engagement.

Dr. Adidam’s contributions to global education are unparalleled. He has taught at twelve prestigious international business schools and created global teaching opportunities for his colleagues. His leadership in international student immersion trips and the innovative Collaborative Online International Learning (COIL) approach has provided enriching, cross-cultural experiences for students. Through global capstone projects and education abroad programs, he has prepared students for impactful careers worldwide, enhancing their international competencies. Dr. Adidam’s research appears in several leading academic journals – Journal of Marketing; Journal of International Marketing; Journal of Marketing Management; among others.