General Information
Biography
I am a marketing professional who has chosen an academic career. I completed my Ph.D. in 2018 from the University of Nebraska Lincoln in the area of consumer behavior. My courses impart practical insights and include a project component that is developed in partnership with a business. I endeavor to teach students skills that they can directly apply in their careers. My research investigates consumers' choices and decision-making processes in the context of (1) Payment Types, (2) Advertising, and (3) Students as a consumer segment.
Teaching Interests
I teach courses in the marketing area. I am currently teaching "Consumer Behavior," "Marketing Strategy," "Principles of Marketing," and "International Marketing." The Consumer Behavior, Principles of Marketing, and International Marketing courses are for undergraduates and the Marketing Strategy for MBA students. A unique aspect of all my courses is that they have a component of experiential learning. Students get exposed to the business community, deliver projects that are useful to businesses, and get connected to the marketing managers as they get feedback on their projects.
Research Interests
My research is focused on investigating consumer choices and decision-making processes in three areas:a) Influence of payment types on consumer purchase choices and decision-making processesb) Consumer perceptions of marketing stimuli delivered through multiple media such as commercials, websites, social media sites, brochures, billboards, etc.c) Students as a consumer segmentMy dissertation focused on investigating consumers' attitudes and motives for their choice and preferences for payment types. I conceptualized "Payment Timing" as a new dimension that explains the payment type preferences of consumers. Those who prefer to "pay now," use debit cards, and those who prefer to "pay later," use credit cards.I have developed a research technique that maps the process that consumers use to draw conclusions from an advertisement. Next, the technique maps the consumers' decision-making process and identifies the role the advertisement played in that decision. The data supplied by this research technique identifies the motivations, ability, and opportunity to consume the product advertised. The technique also identifies if the advertisement solved consumers' problems.My most recent project is investigating the effect Covid has had on student populations. We collect data on changes in students' lives, academics, careers, relationships, financial health, and emotional well-being.
Service Summary
At the University, I serve on the Faculty Development Council (FDC) since 2019 and the Academic Planning Council since 2022. I served the FDC as Chair for the year 2021-22 and also served on the Judicial Committee (2019-22). I am contributing to the Marketing and Entrepreneurship department by representing them on the library committee and developing a school contact program titled 'M&E Academy.' I served on the M&E hiring committee for an Assistant Professor in 2019, 2020, and 2021. I serve on the board of the 'Mountain Plains Business Association,' and am an advisory board member for 'Direct Effect,' a subsidiary of USPS.
Awards and Honors
Award for Excellence in Teaching by a Graduate Student, Teaching - 2015
Education
Ph D, University of Nebraska Lincoln, Lincoln, NE, Marketing, Consumer Behavior, 2018
MBA, Indian Institute of Management Ahmedabad, Ahmedabad, Gujarat, India, Marketing, Computer Systems, 1983
Professional Development
Conference Attendance, 2021 AMA Summer Academic Conference, 08/04/2021 - 08/06/2021
Conference Attendance, Mountain Plains Business Conference 2021, 10/22/2021 - 10/23/2021
Licensures and Certifications
iMotions Certified, iMotions Academy, 04/29/2020
2020 Value Institute Certified Scorer, Association of American Colleges and Universities (AAC&U), 09/01/2020
Scholarship/Research/Creative Activity
Selected Publications
Agrawal, Arvind. 2016. Dimensions and Contingent Effects of Variable Compensation System Change, Journal of Business Research , 68, 8, 2923-2930.
Agrawal, Arvind. 2013. How India Found Its Feet: The Story of Indian Business Leadership and Value Creation - 1991-2010, Cambridge Scholar Publishers, 2, 245.
Agrawal, Arvind, Gentry, James. 2019. Why Do Many Consumers Prefer to Pay‐Now When They Could Pay‐Later?, Journal of Consumer Affairs., 54, 2, 607-627.
Adidam, Phani, Agrawal, Arvind, Shaker, Irene. 2021. Employee Engagement: Role of LMX and Psychological Empowerment in a Multi-Cultural Context, International Journal of Business and Management Studies, 2, 5, 8-19.
Service
Department, College, and University
Judicial Committee, Committee Member, Review student conduct cases , 04/01/2019 - 04/30/2019
Faculty Development Council, Committee Member, Review faculty applications for sabbaticals, maintain summer scholarship applicant information, and arrange and schedule faculty brown bags., 09/01/2019 - 09/30/2019
M&E Search Committee 2021, Committee Member, Review of applications for the tenure-track position, short-list for interviews and for a college visit, and final selection recommendation. , 04/01/2021 - 04/30/2021
Dual Enrollment Program, Faculty Mentor, Developing a program for high-school students to get exposed to marketing and UNO faculty. The funds are available under the contribution marketing receives from the dual-enrollment program. As per available information, currently, two of the 29 high-schools that collaborate with UNO on the dual enrollment program, are pursuing dual-enrollment in marketing. , 09/01/2019 - 09/30/2019
Library Committee, Committee Member, To co-ordinate and present marketing faculty requirements to the library so that appropriate resources are available to support faculty teaching and research., 05/01/2019 - 05/31/2019
Professional
American Marketing Academy, Reviewer, Conference Paper, Review research papers submitted for the AMA conferences to assess their quality., 09/01/2018 - 09/30/2018
The Mountains Plains Business Association, Board of Directors of a Company, Part of the officiating committee for the association., 10/01/2018 - 10/31/2018
AMA Case Competition, Reviewer, Ad Hoc Reviewer, The AMA case competition challenges college students to participate in a worldwide competition to develop a marketing strategy. The students are given a real-life case study to work on. I was given the charge to review seven student submissions for this competition, grade them, and advise on how they could improve their strategies., 12/01/2021 - 12/31/2021
American Council of Consumer Interests, Reviewer, Conference Paper, Reviewed five conference papers for the 2022 conference. I have uploaded one of the five papers that I reviewed., 08/01/2021 - 08/31/2021
American Marketing Academy, Reviewer, Conference Paper, Review research papers submitted for the AMA conferences to assess their quality., 09/01/2018 - 09/30/2018