Dr. Zhihao Yu

Marketing & Entrepreneurship, Assistant Professor

email:

zhihaoyu@unomaha.edu

office:

MH 228AA

office phone:

402.554.6405

note:

This profile is pulling in data from Digital Measures. Postings on personal websites or social media do not indicate that the individual is speaking on behalf of UNO.

General Information

Biography

Dr. Zhihao (Max) Yu is an Assistant Professor of Marketing at the University of Nebraska at Omaha. Zhihao is a behavioral researcher studying digital marketing and frontline services. He earned his Ph.D. in Marketing from the University of South Florida. Prior to academia, Zhihao worked in the luxury industry as a digital brand manager for several international luxury brands (Bang & Olufsen, Royal Asscher, etc.). As a former marketing practitioner with strong industry contacts, he is keen to collaborate with companies for his class and scientific studies to help solve their problems and capitalize on their opportunities. He teaches Digital Marketing Communications (MKT 3360) and Social Media Marketing (MKT 3370).

Teaching Interests

Digital Marketing and Social Media Marketing

Research Interests

Digital Marketing, Frontline Services, Social Identities

Service Summary

Member of the UNO Social Media Lab

Awards and Honors

AMA Sheth Foundation Doctoral Consortium Fellow - 2020

Muma College of Business Research Funding, Scholarship/Research - 2019

Sydney Roslow Scholarship - 2011

Education

Ph D, University of South Florida, Tampa, FL, Marketing, Psychology, 2021