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Dr. Shana Redd Sleep

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Dr. Shana Leslie Redd Sleep

  • Marketing & Entrepreneurship, Assistant Professor

email:
sredd@unomaha.edu
office:
MH  228X
office phone:
402.554.6406

note:
This profile is pulling in data from Digital Measures. Postings on personal websites or social media do not indicate that the individual is speaking on behalf of UNO.

General Information

Biography

Dr. Shana Redd Sleep joined UNO from Michigan State University, where she received her BA (2007), MBA (2011), and Ph.D. (2021) in Marketing Strategy. Between her academic stints at MSU, she has held industry positions in CPG consulting, new product development, and brand management and has worked with NCH Marketing Services, Domino Foods, Kraft Foods, and Whirlpool Corporation, among others.Inspired by her substantive experiences, Shana's research and teaching interests focus on the empirical analysis of firm performance related to marketing strategy, including brand management and new product and service innovation.

Teaching Interests

Marketing strategy, new product development, marketing innovation

Research Interests

Marketing strategy, branding strategy, new product development, marketing agility, emergent digital technologies

Service Summary

Ph.D. Project and MDSA member, Design Thinking for Executives Series Instructor, Mountain Plains Minority Supplier Development Council (MPMSDC) Minority Business Enterprise (MBE) Instructor, DPC Annual Review Committee Member, UNO Faculty Mentorship Program (TANDEM) Member, Intergroup Dialogue Instructor

Awards and Honors

Stanley Hollander Excellence in Teaching, Teaching - 2021

AMA-Sheth Foundation Doctoral Consortium Fellow, Scholarship/Research - 2020

The Ph.D. Project Marketing Doctoral Association Teaching Excellence Award, Teaching - 2019

Stanley Hollander Excellence in Teaching, Teaching - 2019

Education

Ph D, Michigan State University, East Lansing, Michigan, Marketing Strategy, 2021

Professional Development

Community of Practice: Engagement, Minority Mentorship Program - Mentee, 11/01/2021

Workshop, Intergroup Dialogue Training, 08/01/2022 - 08/05/2022

Service

Department, College, and University

DPC-AR, Committee Member, I was elected to serve as the tenure track representative on the DPC Annual Review Committee. , 02/24/2023 - present

Professional

Ph.D. Project/MDSA, Organization Member, I am a member of the Ph.D. Project and MDSA, which seeks to advance workplace diversity by increasing the diversity of business school faculty. Specifically, The Ph.D. Project helps Black, African American, Latinx, Hispanic American, and Native American scholars attain their Ph.D. in business and achieve the ranks of Full Professor. My involvement is three-fold in contributing to this vision:Engage in the Ph.D. Project network by both providing and receiving guidance, encouragement, training, and resources throughout the Ph.D. journeyEncourage other members of diverse and underrepresented populations (many who may not think a Ph.D. is possible for them) to consider pursuing a Ph.D. and a subsequent career in academiaServe as a diversity advocate for the University of Nebraska-Omaha, 11/01/2018 - 11/30/2018

The Industrial Marketing Management Journal, Reviewer, Journal Article, Reviewer for the Industrial Marketing Management Journal. I've reviewed three articles since August 2020., 08/01/2020 - 08/31/2020

American Marketing Association, Session Chair, Branding track chair for a session focused on "Transforming Brand Experiences to Maintain and Build Brand Equity in the Age of Covid-19." Recruited and moderated a mixed panel of academics and practitioners., 02/17/2021 - present

General Information

Biography Teaching Interests Research Interests Service Summary Awards and Honors Education Professional Development

Service

Department, College, and University Professional

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