General Information
Biography
Dr. Shana Redd Sleep joined UNO from Michigan State University, where she received her BA (2007), MBA (2011), and Ph.D. (2021) in Marketing Strategy. Between her academic stints at MSU, she has held industry positions in CPG consulting, new product development, and brand management and has worked with NCH Marketing Services, Domino Foods, Kraft Foods, and Whirlpool Corporation, among others.Inspired by her substantive experiences, Shana's research and teaching interests focus on the empirical analysis of firm performance related to marketing strategy, including brand management and new product and service innovation.
Teaching Interests
Marketing strategy, new product development, marketing innovation
Research Interests
Marketing strategy, branding strategy, new product development, marketing agility, emergent digital technologies
Service Summary
Ph.D. Project and MDSA member, Design Thinking for Executives Series Instructor, Mountain Plains Minority Supplier Development Council (MPMSDC) Minority Business Enterprise (MBE) Instructor, DPC Annual Review Committee Member, UNO Faculty Mentorship Program (TANDEM) Member, Intergroup Dialogue Instructor
Awards and Honors
Stanley Hollander Excellence in Teaching, Teaching - 2021
AMA-Sheth Foundation Doctoral Consortium Fellow, Scholarship/Research - 2020
The Ph.D. Project Marketing Doctoral Association Teaching Excellence Award, Teaching - 2019
Stanley Hollander Excellence in Teaching, Teaching - 2019
Education
Ph D, Michigan State University, East Lansing, Michigan, Marketing Strategy, 2021
Professional Development
Community of Practice: Engagement, Minority Mentorship Program - Mentee, 11/01/2021
Workshop, Intergroup Dialogue Training, 08/01/2022 - 08/05/2022
Service
Department, College, and University
DPC-AR, Committee Member, I was elected to serve as the tenure track representative on the DPC Annual Review Committee. , 02/24/2023 - present
Professional
Ph.D. Project/MDSA, Organization Member, I am a member of the Ph.D. Project and MDSA, which seeks to advance workplace diversity by increasing the diversity of business school faculty. Specifically, The Ph.D. Project helps Black, African American, Latinx, Hispanic American, and Native American scholars attain their Ph.D. in business and achieve the ranks of Full Professor. My involvement is three-fold in contributing to this vision:Engage in the Ph.D. Project network by both providing and receiving guidance, encouragement, training, and resources throughout the Ph.D. journeyEncourage other members of diverse and underrepresented populations (many who may not think a Ph.D. is possible for them) to consider pursuing a Ph.D. and a subsequent career in academiaServe as a diversity advocate for the University of Nebraska-Omaha, 11/01/2018 - 11/30/2018
The Industrial Marketing Management Journal, Reviewer, Journal Article, Reviewer for the Industrial Marketing Management Journal. I've reviewed three articles since August 2020., 08/01/2020 - 08/31/2020
American Marketing Association, Session Chair, Branding track chair for a session focused on "Transforming Brand Experiences to Maintain and Build Brand Equity in the Age of Covid-19." Recruited and moderated a mixed panel of academics and practitioners., 02/17/2021 - present