General Information
Biography
Dr. Shana Redd-Sleep is an Assistant Professor of Marketing and Entrepreneurship at the University of Nebraska-Omaha. She brings a blend of academic rigor and substantial industry experience, having held strategic roles in brand management, new product development, and Consumer Packaged Goods (CPG) consulting. Her academic work is concentrated on the empirical analysis of marketing strategies and their impact on firm performance, focusing on brand management and innovation. Dr. Redd-Sleep has collaborated with top Fortune 500 companies to enhance their market positioning and product portfolios, enriching her academic research with practical insights.
Teaching Interests
Applies marketing strategy, new product development, and innovation to real business challenges in undergraduate, MBA, and EMBA classrooms.
Research Interests
Investigates how strategy, branding, and product development operate as complementary capabilities that create firm growth and resilience.
Service Summary
Serves community, university, and profession through executive education, mentorship, dialogue, and governance: Design Thinking for Executives Series, Mountain Plains Minority Supplier Development Council (MPMSDC) Minority Business Enterprise Instructor, The Ph.D. Project, MDSA, DPC Annual Review Committee, UNO Faculty Mentorship Program (TANDEM), Intergroup Dialogue, Graduate Council, and the Courses, Programs & Evaluations Committee (CP&E).
Awards and Honors
Dean's Citation Award for Excellence in Teaching , Teaching - 2025
Faculty Excellence Award, Teaching - 2024
Stanley Hollander Excellence in Teaching, Teaching - 2021
AMA-Sheth Foundation Doctoral Consortium Fellow, Scholarship/Research - 2020
The Ph.D. Project Marketing Doctoral Association Teaching Excellence Award, Teaching - 2019
Stanley Hollander Excellence in Teaching, Teaching - 2019
Education
Ph D, Michigan State University, East Lansing, Michigan, Marketing Strategy, 2021
Professional Development
Community of Practice: Engagement, Minority Mentorship Program - Mentee, 11/01/2021
Workshop, Intergroup Dialogue Training, 08/01/2022 - 08/05/2022
Service
Department, College, and University
DPC - Annual Review Committee, Committee Member, I was elected to serve as the tenure track representative on the DPC Annual Review Committee., 02/01/2023 - 02/28/2023
Professional
Ph.D. Project/MDSA, Organization Member, I am a member of the Ph.D. Project and MDSA, which seeks to advance workplace diversity by increasing the diversity of business school faculty. Specifically, The Ph.D. Project helps Black, African American, Latinx, Hispanic American, and Native American scholars attain their Ph.D. in business and achieve the ranks of Full Professor. My involvement is three-fold in contributing to this vision:Engage in the Ph.D. Project network by both providing and receiving guidance, encouragement, training, and resources throughout the Ph.D. journeyEncourage other members of diverse and underrepresented populations (many who may not think a Ph.D. is possible for them) to consider pursuing a Ph.D. and a subsequent career in academiaServe as a diversity advocate for the University of Nebraska-Omaha, 11/01/2018 - 11/30/2018
The Industrial Marketing Management Journal, Reviewer, Journal Article, Reviewer for the Industrial Marketing Management Journal. I've reviewed three articles since August 2020., 08/01/2020 - 08/31/2020
American Marketing Association, Session Chair, Branding track chair for a session focused on "Transforming Brand Experiences to Maintain and Build Brand Equity in the Age of Covid-19." Recruited and moderated a mixed panel of academics and practitioners., 02/17/2021 - present