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General Information
Biography
Dr. Sona Klucarova received her Ph.D. in Business Administration (Marketing) from the University of Central Florida. Prior to joining UNO, she worked as a postdoctoral researcher at Montpellier Business School in France. Her research has been published in Marketing Letters, Psychology & Marketing, Applied Psychology: An International Review, Journal of Global Fashion Marketing, Journal of Hospitality and Tourism Management, and Current Psychology. Dr. Klucarova is a native of Slovakia.
Teaching Interests
Principles of Marketing
Research Interests
Social Status, Conspicuous Consumption, Luxury Consumption, Influencer Marketing, Societal Issues
Education
Ph D, University of Central Florida, Orlando, FL, Marketing, 2020