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Dr. Phani Tej Adidam

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  4. Dr. Phani Tej Adidam
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Dr. Phani Tej Adidam

  • Marketing & Entrepreneurship, Professor

email:
padidam@unomaha.edu
office:
MH  303 Y
office phone:
402.554.3887
department phone:
402.554.3986
fax:
402.554.3747

note:
This profile is pulling in data from Digital Measures. Postings on personal websites or social media do not indicate that the individual is speaking on behalf of UNO.

General Information

Biography

Professor Adidam received his B. Commerce (Honors) from Banaras Hindu University, India; MBA from the Institute of Management Technology in Ghaziabad, India, and Ph.D. from Texas Tech University. He joined the University of Nebraska Omaha (UNO) in August 1996 as an Assistant Professor, and in August 2000 became the Executive Management Education Professor of Business Administration. In August 2008, he became a full professor of Marketing and Management. He is also the Director of CBA's International Initiatives.In 2022, Dr. Adidam was a Fulbright Scholar at MCI, Austria. He received the Distinguished Alumni Award, Faculty of Commerce, Banaras Hindu University, India in 2022.In 2008, he received the prestigious University of Nebraska's Excellence in Teaching Award, and in 2007, he received the UNO Alumni Outstanding Teaching Award. Students in the Executive MBA program have awarded him the Distinguished Executive MBA Professor Award eight times in the past fifteen years. He has taught in more than 12 business schools around the globe.In 2019, he was the first recipient of UNO's Faculty Excellence in Global Engagement Award.He has published more than 40 research papers in distinguished peer-reviewed journals such as Journal of Marketing, Journal of Marketing Management, Journal of Marketing Theory and Practice, among others. His work was awarded the Journal of Marketing's Marketing Science Institute/H. Paul Root Award for "…most significant contribution to the advancement of the practice of marketing" for 1999.

Teaching Interests

Marketing Strategies, Sales Management, International Marketing, International Management, Global Business, Strategic Brand Management, Channels of Distribution.

Research Interests

Sales Management, Brand Management, Competitive Intelligence, Consumption experiences, Decision making

Service Summary

Chairman, Department of Marketing and Entrepreneurship; Director, CBA's Center for International Business Initiatives; Reviewer for several conferences and journals; Member of several university committees.

Awards and Honors

Distinguished Alumni Award, Leadership - 2022

Fulbright Scholar Award, Scholarship/Research - 2022

Journal of Marketing H. Paul Root Award , Scholarship/Research - 2000

Faculty Excellence in Global Engagement Award, Leadership - 2019

University of Nebraska Teaching Excellence Grant, Teaching - 2016

UNO Alumni Outstanding Teaching Award, Teaching - 2007

Education

Ph D, Texas Tech University, Lubbock, TX, USA, Marketing , Statistics, 1996

Scholarship/Research/Creative Activity

Externally Funded Research

SUSI Student Leaders from Europe, Universities - present

UNO-AUAF, U.S. Department of State, Federal, 10/01/2017 - 12/31/2019

General Information

Biography Teaching Interests Research Interests Service Summary Awards and Honors Education

Scholarship/ Research/ Creative Activity

Externally Funded Research

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