College of Business Administration Directory
Dr. Phani Tej Adidam
- Department Chairperson
- Marketing & Entrepreneurship, Business Administration
- MH 303 Y
- Tel: 402.554.3887
- Fax: 402.554.3747
- Email: firstname.lastname@example.org
Professor Adidam hails from Kanpur, India and received his B. Commerce (Honors) from Banaras Hindu University, India; MBA from the Institute of Management Technology in Ghaziabad, India, and Ph.D. from Texas Tech University. He joined the University of Nebraska Omaha (UNO) in August 1996 as an Assistant Professor, and in August 2000 became the Executive Management Education Professor of Business Administration. In August 2008, he became a full professor of Marketing and Management. He is also the Director of CBA's International Initiatives.
In 2008, he received the prestigious University of Nebraska's Excellence in Teaching Award, and in 2007, he received the UNO Alumni Outstanding Teaching Award. Students in the Executive MBA program have awarded him the Distinguished Executive MBA Professor Award seven times in the past fifteen years. He has taught in more than 12 business schools around the globe.
He has published more than 35 research papers in distinguished peer-reviewed journals such as Journal of Marketing, Journal of Marketing Management, Journal of Marketing Theory and Practice, among others. His work was awarded the Journal of Marketing's Marketing Science Institute/H. Paul Root Award for "…most significant contribution to the advancement of the practice of marketing" for 1999.
Marketing Strategies, Sales Management, International Marketing, International Management, Strategic Brand Management, Channels of Distribution.
Research and Creative Interests
Sales Management, Brand Management, Competitive Intelligence, Consumption experiences, Decision making
Chairman, Department of Marketing and Entrepreneurship (2016- present); Director, CBA's Center for International Initiatives (2006 to present); Chairman, Department of Marketing and Management (2006-2012); University of Nebraska Outstanding Teaching and Instructional Creativity Awards (OTICA); UNO ADROCA Committee; EMBA Capstone Advisory Committee; Board of Director ICAN Global; Phi Kappa Phi; Beta Gamma Sigma; Reviewer for several conferences and journals.
Ph D - Marketing - Statistics
Texas Tech University (Lubbock, TX, USA) 1996
MBA - Marketing - Finance
Institute of Management Technology (Ghaziabad, India) 1990
Other - Accounting
Banaras Hindu University (Varanasi, India) 1988
University of Nebraska Teaching Excellence Grant (Teaching) 2016
Dean's Citation for Excellence in Service (Service, Professional) 2016
Chairman's Excellence in Service Award (Service, Professional) 2016
Best Overall Distinguished Paper Award (Scholarship/Research) 2015
Dean's Citation for Excellence in Teaching (Teaching) 2014
Distinguished Executive MBA Professor (Teaching) 2014
Best Paper Award (Scholarship/Research) 2014
Chairman's Excellence in Teaching Award (Teaching) 2014
Summer Research Fellowship (Scholarship/Research) 2014
Distinguished Executive MBA Professor (Teaching) 2012
Executive Management Education Professorship (Teaching) 2012
Executive Teaching Grant (Teaching) 2012
Best Conference Paper Award (Scholarship/Research) 2012
Dean's Citation for Excellence in Teaching (Teaching) 2011
Spirit of Excellence Award (Service, Community) 2011
Distinguished Executive MBA Professor (Teaching) 2010
Dean’s Citation for Excellence in Service (Service, University) 2008
Distinguished Executive MBA Professor (Teaching) 2008
UNO Excellence in Teaching Award (Teaching) 2008
UNO Alumni Outstanding Teaching Award (Teaching) 2007
Executive Management Education Professorship (Teaching) 2007
Best Conference Paper Award (Scholarship/Research) 2006
Teaching Recognition at HSE, Finland (Teaching) 2006
Distinguished Executive MBA Professor (Teaching) 2005
Faculty Development Fellowship (Scholarship/Research) 2005
Distinguished Executive MBA Professor (Teaching) 2004
Executive Management Education Professorship (Teaching) 2001
Distinguished Executive MBA Professor (Teaching) 2000
Journal of Marketing H. Paul Root Award (Scholarship/Research) 2000
Dean's Citation for Excellence in Research (Scholarship/Research) 2000
Outstanding MBA Professor of the Year (Teaching) 2000
University of Nebraska Summer Research Award (Scholarship/Research) 1997
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