Dr. Phani Tej Adidam
Dr. Phani Tej Adidam
- Marketing & Entrepreneurship, Professor
Professor Adidam received his B. Commerce (Honors) from Banaras Hindu University, India; MBA from the Institute of Management Technology in Ghaziabad, India, and Ph.D. from Texas Tech University. He joined the University of Nebraska Omaha (UNO) in August 1996 as an Assistant Professor, and in August 2000 became the Executive Management Education Professor of Business Administration. In August 2008, he became a full professor of Marketing and Management. He is also the Director of CBA's International Initiatives.In 2008, he received the prestigious University of Nebraska's Excellence in Teaching Award, and in 2007, he received the UNO Alumni Outstanding Teaching Award. Students in the Executive MBA program have awarded him the Distinguished Executive MBA Professor Award seven times in the past fifteen years. He has taught in more than 12 business schools around the globe.In 2019, he was the first recipient of UNO's Faculty Excellence in Global Engagement Award.He has published more than 40 research papers in distinguished peer-reviewed journals such as Journal of Marketing, Journal of Marketing Management, Journal of Marketing Theory and Practice, among others. His work was awarded the Journal of Marketing's Marketing Science Institute/H. Paul Root Award for "…most significant contribution to the advancement of the practice of marketing" for 1999.
Marketing Strategies, Sales Management, International Marketing, International Management, Global Business, Strategic Brand Management, Channels of Distribution.
Sales Management, Brand Management, Competitive Intelligence, Consumption experiences, Decision making
Chairman, Department of Marketing and Entrepreneurship; Director, CBA's Center for International Business Initiatives; Reviewer for several conferences and journals; Member of several university committees.
Awards and Honors
Journal of Marketing H. Paul Root Award , Scholarship/Research - 2000
Faculty Excellence in Global Engagement Award, Leadership - 2019
University of Nebraska Teaching Excellence Grant, Teaching - 2016
UNO Alumni Outstanding Teaching Award, Teaching - 2007
Ph D, Texas Tech University, Lubbock, TX, USA, Marketing , Statistics, 1996
Externally Funded Research
SUSI Student Leaders from Europe, Universities - present
UNO-AUAF, U.S. Department of State, Federal, 10/01/2017 - 12/31/2019