Dr. Yanhui Zhao
Dr. Yanhui Zhao
- Marketing & Entrepreneurship, Assistant Professor
Dr. Yanhui Zhao (PhD in Marketing –Michigan State University) is an Assistant Professor of Marketing at the University of Nebraska at Omaha. He received his MA and BA in Marketing from Nanjing University, China. Dr. Zhao's primary research interests fall within the domain of marketing strategy, including brand management, sales management, and inter-organizational relationship. His research has appeared in the Journal of the Academy of Marketing Science, Journal of International Marketing, Industrial Marketing Management, and Journal of Personal Selling and Sales Management, among others. His research received the 2016 James M. Comer Award for the Best Contribution to Selling and Sales Management Theory. He teaches Marketing Analytics (MKT 4370), Marketing Management (MKT 4300), and Principles of Marketing (MKT 3310) at UNO.
Marketing management and marketing analytics
Marketing strategy, brand management, sales management, and interfirm relationship
Awards and Honors
2020 Distinguished Marketing and Entrepreneurship Professor Award - 2020
NBDC 2018 Faculty of the Year, Service, Community - 2019
James M. Comer Award for the Best Contribution to Selling and Sales Management Theory, Scholarship/Research - 2017
Ph D, Michigan State University, East Lansing, Michigan, Marketing, 2016
MA, Nanjing University, Nanjing, China, Marketing, 2011
BA, Nanjing University, Nanjing, China, Marketing, 2008
Zhao, Yanhui, Zhang, Yufei, Wang, Feng, Schrock, Wyatt, Calantone, Roger. Brand Relevance and the Effects of Product Proliferation across Product Categories, Journal of the Academy of Marketing Science, forthcoming.
Zhao, Yanhui, Calantone, Roger, Voorhees, Clay. 2018. Identity Change vs. Strategy Change: The Effects of Rebranding Dimensions on Stock Returns, Journal of the Academy of Marketing Science, 46, 5, 795-812.
Schrock, Wyatt, Zhao, Yanhui, Richards, Keith, Hughes, Douglas, Amin, Mohammad. 2018. On the Nature of International Sales and Sales Management Research: A Social Network Analytic Perspective, Journal of Personal Selling & Sales Management, 38, 1, 56-77.
Schrock, Wyatt, Zhao, Yanhui, Hughes, Douglas, Richards, Keith. 2016. JPSSM Since the Beginning: Intellectual Cornerstones, Knowledge Structure, and Thematic Developments, Journal of Personal Selling and Sales Management, 36, 4, 321-343.
Griffith, David, Zhao, Yanhui. 2015. Contract Specificity, Contract Violation, and Relationship Performance in International Buyer–Supplier Relationships, Journal of International Marketing, 23, 3, 22-40.
Internet Publication, BBC News, "What's gone wrong at Weight Watchers?" (https://www.bbc.com/news/business-47392730), 03/01/2019
Internet Publication, CNN Money, "Why Super Bowl ads still matter" (https://money.cnn.com/2018/02/01/news/companies/super-bowl-commercials/index.html) , 02/04/2018
Internet Publication, New York Post, "WW International extends Oprah deal to 2025" (https://nypost.com/2019/12/16/ww-international-extends-oprah-deal-to-2025/), 12/16/2019