College of Business Administration Directory
Dr. Yanhui Zhao
- Assistant Professor
- Marketing & Entrepreneurship, Business Administration
- MH 134M
- Tel: 402.5543542.
- Email: firstname.lastname@example.org
Dr. Yanhui Zhao (PhD in Marketing –Michigan State University) is an Assistant Professor of Marketing at the University of Nebraska at Omaha. He received his MA and BA in Marketing from Nanjing University, China. Dr. Zhao's primary research interests fall within the domain of marketing strategy, including brand management, sales management, and inter-organizational relationship. His research has appeared in the Journal of International Marketing and Journal of Personal Selling and Sales Management, among others. His research has received the 2016 James M. Comer Award for the Best Contribution to Selling and Sales Management Theory. He teaches Marketing Management (MKT 4300) and Principles of Marketing (MKT 3310) at UNO.
Marketing management and marketing analytics
Research and Creative Interests
Marketing strategy, brand management, sales management, and interfirm relationship
Zhao, Yanhui, Roger Calantone, and Clay Voorhees, "Identity Change vs. Strategy Change: The Effects of Rebranding Announcements on Stock Returns," forthcoming at the Journal of the Academy of Marketing Science
Schrock, Wyatt A., Yanhui Zhao, Keith A. Richards, Douglas E. Hughes, and Mohammad Amin, "On the Nature of International Sales and Sales Management Research: A Social Network-Analytic Perspective," forthcoming at the Journal of Personal Selling & Sales Management
Schrock, Wyatt, Yanhui Zhao, Douglas Hughes, and Keith Richards (2016), “JPSSM Since the Beginning: Intellectual Cornerstones, Knowledge Structure, and Thematic Developments,” Journal of Personal Selling & Sales Management, 36 (4), 321-343.
Griffith, David A. and Yanhui Zhao (2015), “Contract Specificity, Contract Violation, and Relationship Performance in International Buyer-Supplier Relationships,” Journal of International Marketing, 23 (3), 22-40.
Ph D - Marketing
Michigan State University (East Lansing, Michigan) 2016
MA - Marketing
Nanjing University (Nanjing, China) 2011
BA - Marketing
Nanjing University (Nanjing, China) 2008
James M. Comer Award for the Best Contribution to Selling and Sales Management Theory (Scholarship/Research) 2017
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