General Information
Biography
Dr. Yanhui Zhao holds a PhD in Marketing from Michigan State University and is currently an Associate Professor of Marketing at the University of Nebraska at Omaha. He earned both his MA and BA in Marketing from Nanjing University, China. Dr. Zhao's research primarily focuses on marketing strategy, including brand management, sales management, and inter-organizational relationships. His work has been published in journals such as the Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Service Research, Journal of International Marketing, Industrial Marketing Management, and the Journal of Personal Selling and Sales Management, among others. In 2016, he received the James M. Comer Award for the Best Contribution to Selling and Sales Management Theory. Dr. Zhao also serves as an associate editor for the Journal of Business-to-Business Marketing. At UNO, he teaches courses including Marketing Analytics (MKT 4370), Marketing Management (MKT 4300), and Principles of Marketing (MKT 3310).
Teaching Interests
Marketing management and marketing analytics
Research Interests
Marketing strategy, brand management, sales management, and interfirm relationship
Awards and Honors
2023 Distinguished Marketing and Entrepreneurship Professor Award - 2024
2021 Distinguished Marketing and Entrepreneurship Professor Award - 2022
2020 Distinguished Marketing and Entrepreneurship Professor Award - 2021
James M. Comer Award for the Best Contribution to Selling and Sales Management Theory, Scholarship/Research - 2017
NBDC 2018 Faculty of the Year, Service, Community - 2019
Education
Ph D, Michigan State University, East Lansing, Michigan, Marketing, 2016
MA, Nanjing University, Nanjing, China, Marketing, 2011
BA, Nanjing University, Nanjing, China, Marketing, 2008
Scholarship/Research/Creative Activity
Selected Publications
Liu, Dong, Zhao, Yanhui, Wang, Guocai, Schrock, Wyatt, Voorhees, Clay . 2023. Thirty Years of Service Failure and Recovery Research: Thematic Development and Future Research Opportunities from a Social Network Perspective, Journal of Service Research.
Wang, Xiaoyan, Wang, Guocai, Zhao, Yanhui, Schrock, Wyatt. 2023. The Intellectual Structure of Sales Ethics Research: A Multi-Method Bibliometric Analysis, Journal of Business Ethics.
Schrock, Wyatt, Hughes, Douglas, Zhao, Yanhui, Voorhees, Clay, Hollenbeck, John. 2021. Self-oriented Competitiveness in Salespeople: Sales Management Implications, Journal of the Academy of Marketing Science.
Zhao, Yanhui, Zhang, Yufei, Wang, Feng, Schrock, Wyatt, Calantone, Roger. 2020. Brand Relevance and the Effects of Product Proliferation across Product Categories, Journal of the Academy of Marketing Science, 48, 1192-1210.
Zhao, Yanhui, Calantone, Roger, Voorhees, Clay. 2018. Identity Change vs. Strategy Change: The Effects of Rebranding Dimensions on Stock Returns, Journal of the Academy of Marketing Science, 46, 5, 795-812.
Service
Professional
Journal of Business to Business Marketing, Editor, Associate Editor, 08/01/2024 - present
Media Contributions
Internet Publication, BBC News, "Is Elon Musk right to ditch the Twitter bird logo?" https://www.bbc.com/news/business-66296468, 03/26/2023
Internet Publication, BBC News, "What's gone wrong at Weight Watchers?" (https://www.bbc.com/news/business-47392730), 03/01/2019
Internet Publication, CNN Money, "Why Super Bowl ads still matter" (https://money.cnn.com/2018/02/01/news/companies/super-bowl-commercials/index.html) , 02/04/2018
Internet Publication, New York Post, "WW International extends Oprah deal to 2025" (https://nypost.com/2019/12/16/ww-international-extends-oprah-deal-to-2025/), 12/16/2019