College of Business Administration Directory
Dr. Yanhui Zhao
- Assistant Professor
- Marketing & Entrepreneurship, Business Administration
- MH 134M
- Tel: 402.5543542.
- Email: firstname.lastname@example.org
Note: This profile is pulling in data from directory or digital measures.
Dr. Yanhui Zhao (PhD in Marketing –Michigan State University) is an Assistant Professor of Marketing at the University of Nebraska at Omaha. He received his MA and BA in Marketing from Nanjing University, China. Dr. Zhao's primary research interests fall within the domain of marketing strategy, including brand management, sales management, and inter-organizational relationship. His research has appeared or is forthcoming in the Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of Personal Selling and Sales Management, among others. His research received the 2016 James M. Comer Award for the Best Contribution to Selling and Sales Management Theory. He teaches Marketing Management (MKT 4300) and Principles of Marketing (MKT 3310) at UNO.
Marketing management and marketing analytics
Research and Creative Interests
Marketing strategy, brand management, sales management, and interfirm relationship
Zhao, Yanhui, Roger J. Calantone, and Clay M. Voorhees, "Identity Change vs. Strategy Change: The Effects of Rebranding Announcements on Stock Returns," forthcoming at the Journal of the Academy of Marketing Science.
Schrock, Wyatt A., Yanhui Zhao, Keith A. Richards, Douglas E. Hughes, and Mohammad Amin, (2018) "On the Nature of International Sales and Sales Management Research: A Social Network-Analytic Perspective," Journal of Personal Selling & Sales Management, 38 (1), 56-77.
Schrock, Wyatt, Yanhui Zhao, Douglas Hughes, and Keith Richards (2016), “JPSSM Since the Beginning: Intellectual Cornerstones, Knowledge Structure, and Thematic Developments,” Journal of Personal Selling & Sales Management, 36 (4), 321-343.
Griffith, David A. and Yanhui Zhao (2015), “Contract Specificity, Contract Violation, and Relationship Performance in International Buyer-Supplier Relationships,” Journal of International Marketing, 23 (3), 22-40.
Zhao, Yanhui and Guocai Wang (2011), "The Impact of Relation-Specific Investment on Channel Relationship Performance: Evidence from China," Journal of Strategic Marketing, 19 (1), 57-71.
Ph D - Marketing
Michigan State University (East Lansing, Michigan) 2016
MA - Marketing
Nanjing University (Nanjing, China) 2011
BA - Marketing
Nanjing University (Nanjing, China) 2008
James M. Comer Award for the Best Contribution to Selling and Sales Management Theory (Scholarship/Research) 2017
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