Omaha Athletics Announces NIL Marketplace
Dowell: "The Omaha Mavericks NIL Marketplace provides our student-athletes with a platform to take advantage of their NIL potential while also creating an efficient avenue for businesses, donors, and fans to connect with student-athletes in compliance with state laws and NCAA rules."
- published: 2022/10/14
- contact: Omaha Athletics
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- Athletics
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"As the industry enters the Name, Image, and Likeness era, at Omaha, we aim to use NIL as another educational vehicle for our student-athletes," said Vice Chancellor/Director of Athletics Adrian Dowell. "We will continue our partnership with the College of Business Administration in creating programming focusing on contract law, tax law and brand management to equip our Mavericks with the tools to not only successfully navigate NIL, but also prepare for what's next in life following their competitive careers.
"As such, we are excited to partner with Opendorse. The Omaha Mavericks NIL Marketplace provides our student-athletes with a platform to take advantage of their NIL potential while also creating an efficient avenue for businesses, donors, and fans to connect with student-athletes in compliance with state laws and NCAA rules."
Maverick student-athletes will have the opportunity to create an Opendorse profile that can be customized and then promoted on their personal social media channels. When offered an NIL deal, athletes will receive notifications on the app where they can choose to accept and complete the opportunity. Once the deal is completed, the student-athlete will receive their compensation immediately and can share their activity to Omaha Athletics immediately.
Interested supporters can view the Omaha Mavericks NIL Marketplace.
About Opendorse
Opendorse, the NIL company, is the leading technology provider in the athlete endorsement industry. More than 75,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams.
About the University of Nebraska at Omaha
The University of Nebraska at Omaha (UNO) is Nebraska’s premier metropolitan university, committed to innovating for the public good, advancing social mobility, powering workforce development, and serving as a hub for community engagement. Nearly 15,000 Mavericks choose UNO for its hands-on education experiences, nationally ranked online and graduate programs, military-connected student support, and innovative approaches to supporting lifelong learning. UNO holds the Carnegie Research Activity “R2” designation, securing more than $40 million annually in external research funding and counts its faculty among the world’s most cited scholars. Sixteen Omaha Athletics programs compete in NCAA Division I as members of the Summit League and National Collegiate Hockey Conference (NCHC).
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