Official Logos & Marks
The University of Nebraska at Omaha (UNO) is a proud brand within the University of Nebraska system.
Graphic Styles
Photography & Videography
These guidelines apply to all photography and videography originating from University Communications (UComm) as well as faculty, staff, students, and third-party photographers and/or videographers hired to do work for the university.
It is the role of the unit to organize photo and video services to ensure that these guidelines are being followed.
Digital Communications
The following guidelines include items to be considered for properly branding digital materials such as websites, bulk email services, e-newsletters, social media, or other materials used to communicate on behalf of the University of Nebraska at Omaha (UNO) and/or any UNO unit or organization.Promotional Products
Branded merchandise and promotional items can play an important role in connecting with our audiences. Choosing useful and meaningful products leaves a positive lasting impression. Follow brand guidelines and licensing procedures when planning and designing promotional products.Purchased Advertising
The Office of Strategic Marketing and Communications is charged with ensuring that all advertising on behalf of the University of Nebraska at Omaha (UNO) is both cost-effective and supportive of university brand standards, graphic standards, and messaging.Important Resources
No matter the role at UNO, everyone can play a part in strengthening UNO’s reputation, building further trust and recognition with our audiences, and elevating our collective efforts, by presenting the UNO brand consistently through all forms of communication.
Using the official UNO marks and logos helps tell the UNO story and creates a visual link to all of the wonderful things happening at UNO.
MarComm manages the university brand, in order to maintain brand consistency across all communication touchpoints.