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Messaging Matters: Learn how extremists influence followers on social media

NCITE researchers at the University of Oklahoma are studying how extremist groups use rhetoric and other messaging strategies to influence followers online.

  • published: 2023/03/06
  • contact: NCITE Communications - NCITE
  • email: ncite@unomaha.edu
An illustration of a black hashtag on a blue background. The top horizontal arm of the hashtag is a lit match.

NCITE researchers at the University of Oklahoma are studying the rhetoric and messaging strategies used by extremist groups on online social media platforms.

Led by principal investigator Matthew Jensen, Ph.D., the team studied the differences in language used by violent and nonviolent groups and examined how exposure to social media feeds changed how strongly users feel about certain ideological issues.

Click the page below for a summary of the report and read the full Year 2 project update here.

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