Social Media Lab
UNO Social Media Lab for Research and Engagement
Rural Futures Institute (RFI) Project
Jeremy Harris Lipschultz and the Lab hosted a Nebraska Extension webinar.
Lab in the news
The news is overwhelming right now. Here's how to break it down, featuring Dr. Adam Tyma, School of Communication
Todd Murphy and Adam Tyma discuss social media during the coronavirus pandemic.
Jurge Cruz: Social Strategy in Rural Nebraska
Who We Are
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Dr. Nicky Bi Areas of Research: Why and how people engage in electronic word-of-mouth communication on social networking sites. Specifically, her work explores message diffusion and its effects in social media. |
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Dr. Abby Bjornsen Areas of Research: Occupational Engagement, Career Development and Mentoring in College Students and |
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Dr. Matt Germonprez Areas of Research: Community Science, Engagement through Technology, Data Analytics, Open Source Communities |
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Dr. Lei Guo Areas of Research: How journalism jobs have been challenged by social and digital changes and how they maintain their well-being and stay up to date with changes in the digital transformation. The influences of political news on audiences’ attitudes toward the government and their political participation. |
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Dr. Jeremy Harris Lipschultz Areas of Research: Social Media Communication, Social Media Measurement & Management, Media Law and Policy, Online Optimization, Media Organizations, Online Branding, Social Network Analysis |
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Dr. Jody Neathery-Castro Areas of Research: Social Media and Violent Radicalization, Political Conflict and Gender Inequality, Cultural Trade and the Global Economy |
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Dr. Roma Subramanian Areas of Research: Health Communication
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Dr. Adam Tyma Areas of Research: Computer-Mediated Communication, Media Literacy, Online Communities, Cultural Studies, Technology and Pedagogy, Online Life, Community Training |
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Diana Munoz, Lab Technician Areas of Research: Social Media Marketing |
UNO Social Media Lab Alumni
Texas Tech University Associate Professor Sherice Gearhart
Karlsruhe Institute of Technology Assistant Professor Magie Hall
West Texas A&M Assistant Professor Ming Xie
Popagenda PR/Marketing Associate Jurge Cruz-Alvarez
Research Applications
- Real-Time Social Media Tracking
- Social Media “Listening”
- Social Media Presence Analysis
- Social Media Geo-Location Analysis
- Why Social Media Users Interact with Organizations
