Nicky Chang Bi

Communication, School of, Assistant Professor

email:

cbi@unomaha.edu

office:

ASH 107S

Google Scholar:

https://scholar.google.com/citations?user=GuLUHq4AAAAJ&hl=en

note:

This profile is pulling in data from Digital Measures. Postings on personal websites or social media do not indicate that the individual is speaking on behalf of UNO.

General Information

Biography

Nicky Chang Bi, Ph.D., is an assistant professor of public relations and advertising of the School of Communication at UNO. She researches an innovative modern conduit for human communication and interchange. Her research interests include prosocial strategic communication, brand activism, and health communication, incorporating the utilization of artificial intelligence.She was a marketing professional in Hong Kong. Her primary duties encompassed the areas of branding and organizing public relations events. She collaborated with clients such as IBM, Microsoft, Oracle, Ericsson, Lenovo, Cathay Pacific, Hainan Airlines, among others. Her expertise includes branding, event campaign planning, media buying, strategic messaging development, graphic design, and social media management.

Teaching Interests

Social Media, Strategic Communication, Research Methods, Data Analysis

Research Interests

Influencers, Media Psychology, Artificial Intelligence

Service Summary

Currently serve on Research & Creative Activity (UCRCA), CFAM Education Policy Committee (EPAC), and High School Media Conference Committee

Education

Ph D, Bowling Green State University, Bowling Green, Ohio, Media and Communication, 2019

Scholarship/Research/Creative Activity

Selected Publications

Bi, Nicky Chang, Zhang, Ruonan. 2022. “I Will Buy What My ‘Friend’ Recommends”: The Effects of Parasocial Relationships with YouTube Influencers, Influencer Credibility, and Self-Esteem on Purchase Intentions, Journal of Research in Interactive Marketing, 17, 2, 157-175.

Zhang, Ruonan, Bi, Chang, Mercado, Trinidee. 2022. Do Zoom meetings really help? A comparative analysis of synchronous and asynchronous online learning during Covid-19 pandemic, Journal of Computer Assisted Learning, 39, 1, 210-217.

Bi, Chang. 2021. How emotions and issue controversy influence the diffusion of societal issues with imagined audience on Facebook, Behaviour & Information Technology, 41, 6, 1245-1257.