Skip to main content
University of Nebraska Omaha logo University of Nebraska Omaha
APPLY MY UNO DIRECTORY

Students Faculty Staff Community
University of Nebraska Omaha logo
College of Business Administration Nebraska Business Development Center
APPLY MY UNO DIRECTORY
Students Faculty Staff Community
  • About Backback to Main menu
    • About NBDC
    • Consultant/Staff Directory
    • NBDC News Center
    • NBDC Events
    • NBDC Business Awards
    • NBDC Annual Report
  • Business Start + Growth Backback to Main menu
    • About Nebraska SBDC
    • Plan Development
    • Financial Forecasting & Loan Packaging
    • Valuation and Succession Planning
    • Export Strategy
    • Import Resources
    • Contact a Consultant
  • Government Contracting Backback to Main menu
    • About Government Contracting
    • Take the First Steps
    • Contact a Consultant
    • Government Contracting Resources
    • Meet the Buyers Conference
    • Events
  • Innovation & Technology Backback to Main menu
    • About Innovation & Technology
    • SBIR & STTR Funding
    • Contact a Consultant
  • NU Connections
  • SourceLink Nebraska Backback to Main menu
    • About SourceLink Nebraska
    • SourceLink Nebraska Team
    • Personal Action Plan
    • Program Information
  • Enlighten Backback to Main menu
    • About Enlighten
    • Enlighten Enrollment
    • Sign up for Updates
  1. UNO
  2. College of Business Administration
  3. Nebraska Business Development Center
  4. News
  5. 2025
  6. 11
  7. Cold Climate Varietals Distinguish Niobrara Valley Vineyards’ Wines

Cold Climate Varietals Distinguish Niobrara Valley Vineyards’ Wines

  • published: 2025/11/04
  • contact: NBDC Communications - Nebraska Business Development Center
  • phone: 402.554.6256
  • email: melissalindell@unomaha.edu
  • search keywords:
  • Valentine
  • Wine
  • Ranch
American flag waves in the breeze outside Niobrara Valley Vineyards in Newell, Nebraska. The building has a western-style façade with a metal roof and wooden pillars, set against a wide-open sky. A wooden sign in the foreground reads “Niobrara Valley Vineyards – A Taste of the Sandhills.”
Four bottles of award-winning wine from Niobrara Valley Vineyards are displayed with medals and a plaque. The plaque reads “Best of Show – White Wine, Boss Cow 2023” from the 2024 International Cold Climate Wine Competition. The wines shown include Brianna, Boss Cow (two bottles), and Petite Pearl, each adorned with a competition medal.
Two men wearing cowboy hats and sunglasses stand in front of grapevines at a vineyard on a sunny day. One wears a plaid shirt and jeans, the other a white button-down shirt. Rows of grapevines stretch into the background under a wide, open sky.

Nenzel, NE – Nestled into the Nebraska Sandhills near Valentine, Niobrara Valley Vineyards, LLC has grown from an initial planting of 200 vines intended for a gourmet vinegar producer into a coveted Best of Show Double Gold winner in the 2024 International Cold Climate Wine Competition for its “Boss Cow” white.

The vineyards are co-owned by brothers Gregory and Tim Nollette, whose great-great-grandfather founded the town of Nenzel. “The sign says population 20,” Greg says, “but it’s really closer to 12.”

The fifth-generation family has ranched cattle for decades on the Diamond Lazy J Ranch south of Nenzel. The Sandhills’ history as beef cow country explains why Niobrara Valley Vineyards bills itself as “An Island of Grapes in an Ocean of Grass.”

In 2002, after exploring new ways to become self-sustaining, the Nollette brothers planted the first vines with the help of George Johnson from George Paul Gourmet Vinegars. The French American hybrids did well, and the quality was excellent.

“In 2004, we began expanding the vineyard and our consultant, Ed Swanson, commented that the wine that George was making was too good to turn into vinegar,” Greg recalls. “In 2010, George made 30 cases of wine to sell for us, and that was the beginning of Niobrara Valley Vineyards. Our wines sold out and we began to make more Nebraska wine each year.”

Three years later, they built a winery on the ranch. Today, the winery produces more than 3,000 cases of wine a year, and its 17 varietals have won numerous awards, including the gold medal for its “Sweetheart Red” in the 2025 Great American International Wine Competition.

“It didn’t happen overnight,” Greg says. “We’ve built a following because we have an area in the Sandhills that produces some of the best, deep-bodied, bold red wine in Nebraska.”

He says the climate in the Sandhills makes a difference. “Grapes need to be stressed,” he says. “We can have highs in the 70s, a frost on September 1, and then back up to the 90s. We get the extremes out here.

“When our nights drop into the 40s and the 30s, it gives our grapes a higher concentration of flavor.”

The effort to be self-sustaining has led the Nollette brothers into other ventures. In 2021, the brothers began working with the Nebraska Business Development Center (NBDC) and its Small Business Development Center (SBDC) team in Chadron. Gary Dusek, Jennifer Wittrock, and Swairie Fernando assisted with expansion planning, financial projections and obtaining capital funding for an event center and RV park.

“They helped analyze our plans from a business standpoint, and that was crucial to us securing funding,” Greg says. “Some areas describe themselves as rural, but out here, we’re ‘really rural.’ It’s not easy to fund a $1 million facility in the middle of nowhere.”

The event center, which is available for weddings and tours, seats 120 people inside and 100 people outside. It features the cooking of Tim Nollette, who also utilizes the expansive kitchen to produce specialty meat products. Greg concentrates on the winemaking.

The Nebraska Valley Vineyards Dark Sky RV park is a growing attraction for campers and stargazers who appreciate the incredibly clear night skies.

“They come out to see the Milky Way and constellations,” Greg says, “and they’re posting some very positive reviews about their experiences.”

News Sections

  • Nebraska Business Development Center News Center
  • UNO News Center
  • Maverick Daily
  • The Bullseye
  • Campus Events

Featured

  • Cold Climate Varietals Distinguish Niobrara Valley Vineyards’ Wines
  • Axes and Aces is a Lively Destination For Family Entertainment in North Platte
  • Kremer Miller Construction, LLC in Kearney Crafting Its Foundation on Quality, Honesty
  • Use of AI in Consulting Sews Up New Opportunities For Norfolk Seamstress and Stitches by Kim, LLC

Most Viewed

  • Governor Pillen and the Nebraska Business Development Center Recognize Business Award Winners
  • New Look, Same Commitment: NBDC’s Evolution for Nebraska’s Businesses
  • XRenegades Brings the Benefits of Immersive Technologies To a Growing List of Healthcare Clients, Communities

About NBDC

The Nebraska Business Development Center (NBDC) helps Nebraska businesses start, grow, and develop to create a healthy economy and prosperous communities. NBDC is a University of Nebraska at Omaha center that provides confidential consulting and business development services across Nebraska to entrepreneurs and business owners for the life cycle of their companies.

NBDC partners with the University of Nebraska–Lincoln, University of Nebraska at Kearney, Wayne State College, and Chadron State College to deliver its services statewide. NBDC services are provided in a nondiscriminatory way to all legal residents and citizens in the US. NBDC is supported by several federal, state, and private organizations; full disclosures are available at nbdc.unomaha.edu/funding. The SBDC program is funded through a cooperative agreement with the U.S. Small Business Administration. The Nebraska APEX Accelerator is funded in part through a cooperative agreement with the Department of Defense. Visit nbdc.unomaha.edu for more information.


If you have a story idea, news tip or event, please contact: nbdc@unomaha.edu 

Nebraska Business Development Center

Contact Us
  • Nebraska Business Development Center
  • College of Business Administration
  • 200 Mammel Hall
  • 6708 Pine Street
  • Omaha, NE 68182   map
  • 402.554.NBDC (6232)
  • nbdc@unomaha.edu
Social media
Resources
  • NBDC Staff Directory
  • Mammel Hall Parking
Photo of Mammel Hall

Next Steps

  • Visit UNO
  • Request Information
  • Apply for Admission
  • Facts & Figures
  • Our City (Omaha)

Just For You

  • Future Students
  • Current Students
  • Work at UNO
  • Faculty and Staff
  • A-Z List

Popular Services and Resources

  • my.unomaha.edu
  • Academic Calendar
  • Campus Buildings & Maps
  • Library
  • Pay Your Bill
  • Course Catalogs
  • Internships & Career Development
  • The Maverick Store
  • MavCARD Services
  • Military-Connected Resource Center
  • Speech Center
  • Writing Center
  • Human Resources
  • Center for Faculty Excellence

Affiliates

  • University of Nebraska System
  • NU Foundation
  • Buffett Early Childhood Institute
  • Daugherty Water for Food Institute
  • National Strategic Research Institute
  • Peter Kiewit Institute
  • Rural Prosperity Nebraska
  1. University Policies
  2. Privacy Statement
  3. Accessibility
  1. 402.554.2800

University of Nebraska Omaha
University of Nebraska Omaha, 6001 Dodge Street, Omaha, NE, 68182
  • ©  
  • Emergency Information Alert
  • MavsReport

Social Media


Omaha Skyline

Our Campus. Otherwise Known as Omaha.

The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity. Read the full statement.