Dr. Leif Willard Lundmark
Dr. Leif Willard Lundmark
- Management, Associate Professor
Leif W. Lundmark received his Ph.D. from the David Eccles School of Business, University of Utah and is an associate professor in the Management Department at the University of Nebraska, Omaha. Prior to joining the College of Business Administration he founded and directed Lyssna Audio Inc.
Leif Lundmark teaches Corporate and Business Strategy at both the undergraduate and MBA level. In addition, he teaches a newly developed course in IT innovation and entrepreneurship.
Leif’s areas of expertise include strategic management and entrepreneurship with a specific focus on the cognitive and behavioral foundations of strategic problem formulation and decision-making. Leif’s research explores: cognitive biases in the IPO process, how problem formulation impacts the development of solutions to complex and ill-defined problems, and the role of affect in altering knowledge search and recombination. Leif’s research has also examined macro-level phenomena including the determinants of formal and informal entrepreneurship as well as the influence of social media on organizational legitimacy and IPO performance. His research has appeared in the Strategic Management Journal and Journal of Management and has been featured nationally in the New York Times and the Wall Street Journal.
As a member of the Core Research Group in the Koraleski Commerce and Applied Behavioral Laboratory, Leif oversees the administration and implementation of research involving: eye tracking, facial recognition, galvanic skin response (GSR), and electroencephalogram (EEG). He also serves as an active member of both the Center for Collaboration Science and the Center for Innovation, Entrepreneurship and Franchising. He is a member of the Academy of Management, and the Strategic Management Society and serves as a reviewer for numerous academic conferences and journals.
Awards and Honors
Department of Management Teaching Award, Teaching - 2018
Department of Managment Teaching Award, Teaching - 2017
Ph D, University of Utah, Salt Lake City, UT, Business Administration, Management, 2014
Verhaal, J, Hoskins, Jake, Lundmark, Leif. 2017. Little Fish in a Big Pond: Legitimacy Transfer, Authenticity, and Factors of Peripheral Firm Entry and Competition in the Market Center, Strategic Management Journal, 38, 2532-2552.
Bigelow, Lyda, Lundmark, Leif, McLean Parks, Judi, Wuebker, Rob. 2014. Skirting the issues: Experimental Evidence of Gender Bias in IPO Prospectus Evaluations, Journal of Management, 40, 6, 1732-1759.
Pleggenkuhle-Miles, Erin, Lundmark, Leif, Meglich, Patricia, Bass, Andrea. 2017. Competing to Learn: A Pedagogical Approach to Enhance Higher Level Learning Across Discplinary Silos., Journal of Strategic Management Education, 12, 1-18.
Externally Funded Research
Business and Cyber of Terrorism, U.S. Department of Homeland Security, Federal - present