Chad Crowe
- Ph.D. in Computing & Information Science
Additional Information
Biography
I am a doctoral student in Information Science & Technology, under the guidance of Dr. Hall.
My research is centered around exploring the intricacies of the marketing funnel within the realm of social media. Leveraging machine learning techniques and big-data, my papers delve deep into the effects of advertisements on user behavior over extended periods. We explore the role of advertisement characteristics, platforms, frequency, and user demographics on the long-term marketing funnel.
Additional Information
Biography
I am a doctoral student in Information Science & Technology, under the guidance of Dr. Hall.
My research is centered around exploring the intricacies of the marketing funnel within the realm of social media. Leveraging machine learning techniques and big-data, my papers delve deep into the effects of advertisements on user behavior over extended periods. We explore the role of advertisement characteristics, platforms, frequency, and user demographics on the long-term marketing funnel.