Digital Analytics

The University of Nebraska Omaha (UNO) uses Google Analytics to provide traffic information on its websites and applications.

Identified web leads have access to Google Analytics and can request additional access for other users within their management areas as long as the user:
  • has a unomaha.edu email address;
  • is requested by a web lead

University users who are granted access will receive read access to the unomaha.edu property.

Dashboards

University Communications has the following dashboards created for units reporting to Deans and the Weitz CEC.

Training

University Communications does not provide training for Google Analytics. Google Analytics provides an Analytics Academy and other resources to assist in comprehension of the data collected.

What UNO (will) track institutionally is the following:

  • Student application conversions
  • RFI submissions
  • Job application conversions
  • Site search terms
  • Downloads
  • External clicks
  • Email clicks
  • 404s
  • Sharing link clicks
  • Other KPIs such as Live Chat interactions

All other specialized analytics tracking is not currently supported by University Communications for individual units. Any inquiries regarding tracking can be sent using our Start Your Project Form. 

Privacy

Google Analytics employs cookies to define user sessions, which allows for the collection of data about how visitors are using the websites. Google Analytics uses only first­-party cookies for data analysis.

This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behavior on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.

If you choose, you can opt out by turning off cookies in the preferences settings in your web browser. For more information on Google Analytics, please visit:

Other Web Analytics Tools

Crazyegg

Crazyegg is a visual clickmap tool used in a variety of targeted test cases to assist with web projects that have been added to the roadmap or on the Digital Communications roadmap.

Any inquiries to have a page tracked can be sent by submitting a form to ucomm.unomaha.edu/start. Because the tool is limited, only select clickmaps can be set per month and for a set duration. University Communications can discuss with you your needs.

Usertesting.com

For a variety of executively approved projects remote user testing can be used to have real people test an application, page or task. Because the tests cost money only when used, requests for this tool are usually connected to a project. Connect with University Communications if you feel you could benefit from user testing.

Social and Media Monitoring

Internally the University Communications team uses some tools to monitor social and traditional media. The team is exploring enterprise tools and discussing with the community if this would be useful on an enterprise scale. The tools currently used are Hootsuite and Meltwater.