University Logo (System Logo)
The University Logo is the master logo used by the University of Nebraska system. Each university in the system has its own version of the master logo with their respective university city name, in our case, Omaha. The University Logo is required on all communications materials.
Campus Icon (The “O”)
The Campus Icon, or the “O,” is a graphical representation of the acronym U-N-O, and is used to foster immediate recognition of the UNO brand. The Campus Icon is also required on all communications materials; however, it is not a substitute for the official University Logo. When the Campus Icon is used, the University Logo must still be present on publications and other communication materials.
Logo Lock-up
The Logo Lock-up is the arrangement of both the University Logo and the Campus Icon together. The Logo Lock-up is recommended whenever your material does not allow sufficient room for the logo and icon to exist separately.
UNO Typesetting
The UNO Typesetting is the arrangement of the Campus Icon with the “University of Nebraska at Omaha” name set in all caps using the official UNO typeface URW Grotesk. Typesettings were created so that UNO colleges, departments, and units can uniquely incorporate the campus icon with their college, department, or unit name. The UNO Typesetting is not a substitute for the official University Logo. The University Logo must still be present on publications and other communication materials.
Athletic Icon (Maverick or Durango)
The Athletic Icon, also referred to as the Maverick or Durango can be used as a graphic element. The Athletic Icon should never be combined with the other UNO marks. The Campus Icon and University Logo must still be present on publications and other communication materials.
Athletic Typesetting
The Athletic Typesetting is a typographical mark with the “University of Nebraska Omaha” name set in all caps using the typeface Astoria Bold. This mark and typeface is only used for athletic branded communications through the UNO Athletic Department.
Graphic Indicators
Graphic Indicators are simple illustrated graphics that take up a small amount of space and provide a quick, intuitive representation of a theme, topic, or action. In order to ensure that indicators retain their ability to communicate clearly and succinctly, it’s important not to dilute the system by creating new versions or variations of the existing indicator sets. Graphic Indicators are not a substitute for the University Logo or Campus Icon and may not be placed by or locked up with any official university marks.