Skip to main content
University of Nebraska Omaha logo University of Nebraska Omaha
APPLY MY UNO DIRECTORY

Students Faculty Staff Community
University of Nebraska Omaha logo
College of Business Administration Nebraska Business Development Center
APPLY MY UNO DIRECTORY
Students Faculty Staff Community
  • About Backback to Main menu
    • About NBDC
    • Consultant/Staff Directory
    • NBDC News Center
    • NBDC Events
    • NBDC Business Awards
    • NBDC Annual Report
  • Business Start + Growth Backback to Main menu
    • About Nebraska SBDC
    • Plan Development
    • Financial Forecasting & Loan Packaging
    • Valuation and Succession Planning
    • Export Strategy
    • Import Resources
    • Contact a Consultant
  • Government Contracting Backback to Main menu
    • About Government Contracting
    • Take the First Steps
    • Contact a Consultant
    • Government Contracting Resources
    • Meet the Buyers Conference
    • Events
  • Innovation & Technology Backback to Main menu
    • About Innovation & Technology
    • SBIR & STTR Funding
    • Contact a Consultant
  • NU Connections
  • SourceLink Nebraska Backback to Main menu
    • About SourceLink Nebraska
    • SourceLink Nebraska Team
    • Personal Action Plan
    • Program Information
  • Enlighten Backback to Main menu
    • About Enlighten
    • Enlighten Enrollment
    • Sign up for Updates

White River Feed

  1. UNO
  2. College of Business Administration
  3. Nebraska Business Development Center
  4. About
  5. Success Stories
  6. White River Feed

  • Additional Resources

  • NBDC News Center
  • NBDC Events
  • Business Awards
  • NBDC Client Stories
  • NBDC Annual Report

Cody Brooks and his business partner at the time needed a written business plan in order to purchase White River Feed & Trailer Sales, LLC, so a banker referred him to Tim Donahue, director of the Nebraska Business Development Center (NBDC) office in Chadron.

“We wound up with a good, solid business plan,” Brooks says. “It got us the loan.”

In 2012, when Brooks and his business partner, Craig Hoffman, sought to buy White River Feed & Trailer Sales, Hoffman was working for the company. Brooks had worked for the company for 12 years but had left the previous fall on good terms with the owners.

Donahue helped the two men obtain a loan and a line of credit at Security First Bank in Chadron. “We tell all our clients that if they sign a waiver that allows us to contact directly with their bank, we can then expedite the process between the bank, the client, the Nebraska Northwest Development Corporation, if used; and the NBDC,” Donahue says.

Donahue says NBDC consultant/student worker Andrew Borgialli assisted Brooks and Hoffman by writing a draft of the business plan and providing a projected 12-month cash flow based on the tax documents shared by the previous owners. The NBDC office also provided a 12-month Projected Sales Forecast, a 12-Month Projected Profit and Loss and a Projected Income Statement for 2013-2015.

Brooks says the business plan continued to prove useful long after securing the loan. “We kept referring back to it,” he says. “It gave us a three-year plan that served as a way to gauge our progress and where we needed to be.”

They changed the name of the business to White River Feed, LLC after discontinuing the trailer sales. Also, Brooks and his wife have since bought Hoffman’s share of the business.

White River Feed, which has five employees, has increased sales every year since 2012. In addition, Brooks worked with the NBDC Procurement Technical Assistance program and Consultants Mary Graff and Chuck Beck to secure three government contracting awards in 2015.

The business offers a variety of farm and ranch supplies along with feed and seed. They sell agrichemicals, herbicides, pesticides, steel panels and gates, steel cattle feeders, steel feed bunks, wood and steel fence posts and electric fence supplies. They carry Ritchie waterers and also provide tack and horse care supplies.

Brooks says the NBDC office in Chadron has been a reliable resource for his company. “They are very knowledgeable and worked well with us,” he says. “They really helped us get going.

“For a young person, or for anyone just starting out in business, they’re a good resource to have, and they’re right here in our home town,” he says. “I’d darn sure recommend them to anybody who needs business advice and assistance.”

[Remove image by using red icon]

Contact Us

  • Administrative Office
  • 200 Mammel Hall
  • 6708 Pine Street
  • Omaha NE 68182
  • 402.554.NBDC (6232)
  • nbdc@unomaha.edu

  • Consultant/Staff Directory

  • Mammel Hall Directions/Parking

Additional Resources

  • NBDC News Center
  • NBDC Events
  • Business Awards
  • NBDC Client Stories
  • NBDC Annual Report

Nebraska Business Development Center

Contact Us
  • Nebraska Business Development Center
  • College of Business Administration
  • 200 Mammel Hall
  • 6708 Pine Street
  • Omaha, NE 68182   map
  • 402.554.NBDC (6232)
  • nbdc@unomaha.edu
Social media
Resources
  • NBDC Staff Directory
  • Mammel Hall Parking
Photo of Mammel Hall

Next Steps

  • Visit UNO
  • Request Information
  • Apply for Admission
  • The UNO Advantage
  • Our City (Omaha)

Just For You

  • Future Students
  • Current Students
  • Work at UNO
  • Faculty and Staff
  • A-Z List

Popular Services and Resources

  • my.unomaha.edu
  • Academic Calendar
  • Campus Buildings & Maps
  • Library
  • Pay Your Bill
  • Course Catalogs
  • Internships & Career Development
  • The Maverick Store
  • MavCARD Services
  • Military-Connected Resource Center
  • Speech Center
  • Writing Center
  • Human Resources
  • Center for Faculty Excellence

Affiliates

  • University of Nebraska System
  • NU Foundation
  • Buffett Early Childhood Institute
  • Daugherty Water for Food Institute
  • National Strategic Research Institute
  • Peter Kiewit Institute
  • Rural Prosperity Nebraska
  1. University Policies
  2. Privacy Statement
  3. Accessibility
  1. 402.554.2800

University of Nebraska Omaha
University of Nebraska Omaha, 6001 Dodge Street, Omaha, NE, 68182
  • ©  
  • Emergency Information Alert
  • MavsReport

Social Media


Omaha Skyline

Our Campus. Otherwise Known as Omaha.

The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity. Read the full statement.