Students earning a concentration in marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors. Marketers design and implement strategic marketing plans in order to
- Communicate effectively with the target market so customers understand the benefits offered by the firm relative to competitors;
- Distribute products and services in ways that maximize customer satisfaction while simultaneously minimizing the firm's costs; and
- Provide value to the target market so that customers are satisfied with the benefits received for the price paid, especially when compared to value available from competitors.
Students must complete MKT 3310 with a C+ or above in order to take additional marketing courses, to complete the marketing concentration, or to complete the secondary concentration in marketing.
|Marketing Concentration Required Courses|
|MKT 3100||PROFESSIONAL SELLING||3|
|MKT 4300||MARKETING MANAGEMENT||3|
|MKT 4340||MARKETING RESEARCH||3|
|Marketing Concentration Elective Courses|
|Select 9 credit hours in marketing electives (see below)||9|
|CHANNELS OF DISTRIBUTION|
|MARKETING SERVICE PRODUCTS|
|DIGITAL MARKETING COMMUNICATIONS|
|SOCIAL MEDIA MARKETING|
|SUSTAINABLE SUPPLY CHAIN MANAGEMENT|
|BUSINESS TO BUSINESS MARKETING|
|SPECIAL TOPICS IN MARKETING 2|
|CONSULTATIVE SELLING PRINCIPLES|
|SELLING FINANCIAL SERVICES|
|GLOBAL STRATEGIC ACCOUNT MANAGEMENT|
|SPECIAL PROBLEMS IN MARKETING|
|HONORS STUDIES IN MARKETING|
|SELLING IN AN ENTREPRENEURIAL CONTEXT|
Secondary Concentration in Marketing
A secondary concentration in marketing, as a supplement to another BSBA concentration, may be obtained by completing the following:
|MKT 3310||PRINCIPLES OF MARKETING 1||3|
|Plus nine (9) hours of upper-division (3000-4000 level) courses in marketing||9|
MKT 3310 with a grade of C+ or above.
MKT 4000 can be taken multiple times and may include any department chair approved topic
Students must meet all prerequisites to enroll in MKT 3310. For students who wish to complete a secondary concentration in marketing, at least one of the courses must be MKT 4300 or MKT 4340. For the remaining six (6) hours of upper-division (3000 or 4000 level) marketing courses, any course approved for the marketing concentration may also be used for the secondary concentration in marketing, with the exception of MKT 4500. A grade of C (2.00) or better is required for a course to apply to the secondary concentration.