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Studies in Marketing and Entrepreneurship at UNO

  • Students worked with local businesses and encouraged them to partner with TAGG’s platform, allowing the Omaha community to give back where it matters most – at home.

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  • Take part in innovative and hands-on learning experiences, conferences, mentorship, and advance your knowledge and practice of entrepreneurship and innovation with the UNO Center for Innovation, Entrepreneurship and Franchising at Mammel Hall.

    Start Your Entrepreneurial Journey Here

  • Dr. Phani Tej Adidam, professor of marketing at UNO CBA, receives the Faculty Excellence in Global Engagement Award for his exploration of intellectual diversity and the connections that bind people from different cultures.

    Read His Story

  • Tech. Venture Capital. Startups. Billionaires. These words often come to mind when thinking about Silicon Valley, which is where six of UNO’s Entrepreneurial Living and Learning Community (ELLC) students went this May. The ELLC is a group of students interested in entrepreneurship that lives, learns, and travels together in cohorts.

    What Opportunities Will You Pursue?

  • UNO CBA Assistant Professor of Marketing Dr. Yanhui Zhao recently wrote about the Weight Watchers rebranding, with his insightful comments picked up by BBC News.

    Powerful Professors and Exceptional Research at UNO CBA

  • Ly Phan, a BSBA student from Vietnam, took first place with her company, Nailed It!, in the annual Maverick Business Plan Competition hosted by the Center for Innovation, Entrepreneurship & Franchising (CIEF). Phan received a $3,000 check for placing first.

    Ly Phan Nailed It!

Marketing study at UNO prepares students to become leaders in business organizations that depend on individuals to strategically advance the organization's reputation and brand. Marketing is responsible for attracting and keeping customers satisfied. For students interested in starting, owning, and/or operating a business venture or those engaged in serving entrepreneurial ventures as consultants, bankers, accountants, and marketing professionals, the entrepreneurship study has a practical emphasis designed to assist in developing and operating new and/or small ventures.

Who We Are

Our faculty have practical experience and diverse degrees, allowing us to excel in the classroom, in the academic field, and in the community. We are engaged in on-hands exercises in marketing and sales practices, bringing to the classroom new ideas, working to enrich diversity within Omaha organizations, and providing opportunities for you to get involved.