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Studies in Marketing and Entrepreneurship at UNO

  • UNO CBA’s new Center for Professional Sales is the only center of its kind in the state and marks a new era in the college’s mission of providing unparalleled career preparation for students. The center has plans to fuel students, businesses, and the local economy.

    Become a Part of Something Big

  • Take part in innovative and hands-on learning experiences, conferences, mentorship, and advance your knowledge and practice of entrepreneurship and innovation with the UNO Center for Innovation, Entrepreneurship and Franchising at Mammel Hall.

    Start Your Entrepreneurial Journey Here

  • Dr. Phani Tej Adidam, professor of marketing at UNO CBA, receives the Faculty Excellence in Global Engagement Award for his exploration of intellectual diversity and the connections that bind people from different cultures.

    Read His Story

  • Tech. Venture Capital. Startups. Billionaires. These words often come to mind when thinking about Silicon Valley, which is where six of UNO’s Entrepreneurial Living and Learning Community (ELLC) students went this May. The ELLC is a group of students interested in entrepreneurship that lives, learns, and travels together in cohorts.

    What Opportunities Will You Pursue?

  • UNO CBA Assistant Professor of Marketing Dr. Yanhui Zhao recently wrote about the Weight Watchers rebranding, with his insightful comments picked up by BBC News.

    Powerful Professors and Exceptional Research at UNO CBA

  • Ly Phan, a BSBA student from Vietnam, took first place with her company, Nailed It!, in the annual Maverick Business Plan Competition hosted by the Center for Innovation, Entrepreneurship & Franchising (CIEF). Phan received a $3,000 check for placing first.

    Ly Phan Nailed It!


Marketing study at UNO prepares students to become leaders in business organizations that depend on individuals to strategically advance the organization's reputation and brand. Marketing is responsible for attracting and keeping satisfied customers by ensuring the organization’s products and services provide the benefits customers seek for costs they are willing and able to pay.

For students interested in starting, owning, and/or operating a business venture as well as students interested in serving entrepreneurial ventures as consultants, bankers, accountants, and marketing professionals, the entrepreneurship study is the way to go. It has a practical emphasis designed to assist students in developing and operating their new and/or small ventures.

Discover more of what is offered with our Majors and Concentrations.