Dr. Margeret Adeline Hall
- Information Science and Technology, School of Interdisciplinary Informatics, Assistant Professor
Margeret Hall is an Assistant Professor of IT Innovation at the University of Nebraska Omaha (UNO). Previously, she held a dual appointment as a Senior Researcher and head of the Strategic Initiative 'Participation and Crowd Services' at the Karlsruhe Service Research Institute (KSRI) and Postdoctoral Researcher at the Institute of Information Systems and Marketing, both of the Karlsruhe Institute of Technology. Dr. Hall's research investigates the integration of digital systems and people. She is particularly motivated by order effects on digital vulnerability: How does the order in which information is consumed across websites impact individuals' serendipitously consuming other content? Which role does malicious content play, and whom does it impact? This requires a mixed-methods approach including HCI, social media and network analysis, social simulations, and qualitative assessments. She has had numerous articles published in journals and conferences including: Public Library of Science (PLOS One), ACM Conference on Human Factors in Computing Systems (CHI), AIS International Conference on Information Systems, and Group Decision and Negotiation. Prior to starting her PhD, she worked at the United Nations Office in Geneva, the UN High Commissioner for Refugees, and at Bayer Business Services. She completed her Bachelors and Master's degrees in Policy studies in the United States, Lebanon, and Switzerland.
Social Computing, Service-oriented IS
Computational Social Science, Social Computing, HCI, Text Analytics, Sentiment Analysis, Data Mining