The University of Nebraska at Omaha’s Strategic Enrollment Plan provides a focused, three-year framework to strengthen recruitment, expand market reach, and improve student persistence and success. Developed through collaboration across Institutional Effectiveness and Student Success, Enrollment Management, and Academic Affairs, the plan is grounded in enrollment data, market trends, and the evolving needs of today’s students.
At its core, the plan prioritizes high-impact, structural initiatives that enhance the student experience while positioning UNO for long-term enrollment stability and growth.
Strategic Focus Areas
The Strategic Enrollment Plan is organized around four interconnected priorities:
Student-Centered Service and Experience
UNO will deliver a seamless and supportive student journey from initial inquiry through graduation. A cornerstone initiative is the development of the Mav One Stop, a centralized hub integrating admissions, advising, financial aid, registration, orientation, and career services to improve access, communication, and operational efficiency.
Undergraduate Recruitment and Market Responsiveness
Recruitment strategies will be sharpened through targeted, regionally aligned outreach designed to expand and diversify the undergraduate population while focusing resources where UNO can have the greatest impact.
Market Expansion and Innovation (Graduate and Global)
UNO will advance its reach and reputation by growing graduate, professional, and international enrollment through strategic program alignment and market-driven opportunities.
Student Retention, Success, and Achievement
The plan emphasizes sustained investment in current students to improve persistence, graduation outcomes, and career readiness through coordinated support structures and data-informed interventions.
A Data-Informed, Collaborative Approach
This plan reflects a shared institutional commitment to enrollment and student success. By aligning campus resources with student demand, strengthening partnerships between enrollment management and the colleges, and continuously evaluating outcomes, UNO is positioned to respond effectively to changes in the higher education landscape.
While the Strategic Enrollment Plan provides a clear framework for action, implementation will remain adaptive. The Division of Institutional Effectiveness and Student Success will work closely with campus partners to monitor progress, refine strategies, and ensure ongoing responsiveness to student needs and market conditions.
Together, these efforts support UNO’s mission to expand access, promote student success, and ensure long-term institutional vitality.