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Marketing & Sales Dual Concentration

  1. UNO
  2. College of Business Administration
  3. Center for Professional Sales
  4. Marketing & Sales Dual Concentration

Requirements of the Marketing (Primary) & Sales (Secondary) Undergraduate Dual Concentration

Students earning a concentration in marketing and sales learn research and communication skills necessary for discovering and satisfying the needs or desires of their firm's target market. Students must complete MKT 3310 with a C+ or above in order to take additional marketing courses.

Part 1: REQUIRED COURSES (9 CREDITS)

  • MKT 3100 Professional Selling (3)
  • MKT 4300 Marketing Management (3)
  • MKT 4340 Marketing Research (3)

Part 2: REQUIRED COURSES (3 CREDITS from the options below

  • MKT 4000 Special Topics in Marketing OR Sales Team Credit (3)
  • MKT 4200 Consultative Selling Principles (3) *Recommended
  • MKT 4320 Sales Management (3)
  • MKT 4510 Marketing (SALES) Internship (3)
  • MKT 4760 Selling in an Entrepreneurial Context (3)

AVAILABLE ELECTIVES (6 CREDITS REQUIRED from the options below)

  • MKT 3610 Business to Business Marketing
  • MKT 3600 Business Ethics
  • MKT 3350 Marketing Services Products
  • MKT 3340 Channels of Distribution
  • MKT 3320 Consumer Behavior
  • MKT 4000 Special Topics in Marketing OR Sales Team Credit^
  • MKT 4200 Consultative Selling Principles^
  • MKT 4210 Selling Financial Services
  • MKT 4220 Global Strategic Account Management
  • MKT 4320 Sales Management (3)^
  • MKT 4510 Marketing (SALES) Internship^
  • MKT 4760 Selling in an Entrepreneurial Context^

^Can only be counted once toward the dual concentrations

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For more information about the dual concentration, please contact the College of Business Administration Undergraduate Advising Office at:

Email: unocbaadvising@unomaha.edu

Phone: 402.554.3419

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  • Phone: 402.554.3156

College of Business Administration

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