Yanhui Zhao, Ph.D
Professor, Marketing and Entrepreneurship
College of Business Administration
Yanhui Zhao is an expert in marketing, marketing strategy, brand management, sales management, and inter-organizational relationships.
Biography
Yanhui Zhao, Ph.D., is an award-winning professor, receiving the Distinguished Marketing and Entrepreneurship Professor Award four times in the last six years at UNO. Zhao teaches marketing analytics, marketing management, and principles of marketing.
Zhao’s research focuses on relationships between customers and suppliers, rebranding impacts, sales ethics, sales management, and marketing strategies, and has been repeatedly published in leading journals such as the Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of International Marketing, and more.
In the News
Cracker Barrel isn’t doomed just yet -- CNN
Is Elon Musk right to ditch the Twitter bird logo? -- BBC
Areas of Expertise
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