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Phani Tej Adidam, Ph.D.

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Phani Tej Adidam, Ph.D.

Ward Y. and George T. Lindley Professor of Business Administration

Marketing and Entrepreneurship

College of Business Administration

padidam@unomaha.edu 402.554.3887

Phani Tej Adidam, Ph.D., is an expert in global business, sales policies, brand management, & global networking strategies & AI applications in business.

Biography

Adidam has taught in over 12 business schools worldwide and has been published extensively in leading journals. A Fulbright Scholar and recipient of the NU system-wide President’s Excellence Award for Teaching, his expertise in global business strategies and AI applications in business makes him a valuable resource for media discussions on marketing and international business trends.

His research focuses on competitive intelligence, branding strategies, consumption experiences, and decision-making in global business. 

In the News

“Experts advise against over-preparing for potential virus spread” - WOWT
“Former Union Pacific employee searching for next job, expert weighs impact of layoffs” - KMTV

Areas of Expertise

  • Business and Economics

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