Photography and Videography Guidelines
These guidelines apply to photography/videography originating by University Communications (UComm) as well as faculty, staff, students, and third-party photographer/videographers hired to do work for the university. It is the role of the unit organizing photography/videography to ensure that these guidelines are being followed.
Formal Photo and/or Video Shoots
The official University of Nebraska Omaha (UNO) photography/videography release form must be signed. If the subject is 19 years old or younger, their parent or guardian will also need to sign the form.
It is your responsibility to maintain a file of signed UNO photography/videography release forms for reference. A copy or scan of the photography/videography release file should also be sent to UComm for additional documentation.
Photography/videography release forms are good for seven years following the signature date. It is important to retain the release form for seven years.
Public University Event or Crowd Photography/Videography
(i.e. Commencement, Athletic events)
Group and crowd shots, where individuals are not easily identifiable, do not require specific permission from individuals appearing in the image you are planning to use.
Out of courtesy, where possible, notice should be provided to the event participants or crowd. This can be done by: (a) Including a footnote on event materials (invitations, programs, etc) with the following language: “The University of Nebraska at Omaha will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media.” (b) And/or by posting signs at the entrance of the event stating: “Photography/videography in process. Photos may be used for advertising and other promotional materials, whether, print, electronic, or other media.”
If you plan to attach the name of an event participant to a particular photograph, a UNO photography/videography release form must be signed by the identified person and kept by the department.
Non-Public University Event or Program
(i.e. Summer Camps, Dual Enrollment)
Private events or invitation only-events when a registration or RSVP is required should include the following opt-out language on the registration or RSVP form:
“The University of Nebraska at Omaha will be taking photos/video at this event for use in advertising and other promotional materials, whether in print, electronic, or other media. Please check this box ____ if you do not authorize that you [or your child] be photographed at this event [or camp]."
The addition of the photography/videography opt-out is extremely important for private events or programs that include minors. It is important (especially in the case of nonpublic events involving minors aged 19 and younger), that the parent or guardian sign the form. It will be the responsibility of the event or camp lead to know who can and cannot be photographed/filmed and remove them from the view of the camera when photography is taking place.
Photo Usage Guidelines
Photos taken by UComm are available to lead campus communicators through the PhotoShelter website. The following should be considered when using photos available through the PhotoShetler website.
Photos found on the PhotoShelter site are considered approved for campus use. Individuals or groups appearing in photos on the PhotoShelter website have signed release forms as required.
Lead communicators from each campus unit may request access to the PhotoShelter site by emailing email@example.com.
All photos taken for university use by faculty, staff, students, or third-party photographers must be either electronically sent to firstname.lastname@example.org or sent on a disc to UComm to be added to UNO’s PhotoShelter photo-sharing site for campus and/or unit use.
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