University Communications is responsible for the planning and execution of several campuswide events including May and December commencements, Faculty and Student Honors Convocations, and more. These events showcase the university as a whole and its mission on a public stage.
It is critical that email sent from unomaha.edu follow UNO’s email and messaging policy. Email follows the brand guide regulations for logos and lockups.
It is important to keep all emails clean, ideally one column or one wide column with a teaser image to optimize on mobile. The campus has preferred tools for sending mass emails.
Marketing and Branding
Marketing and Brand Management cultivate public awareness UNO. We share the UNO story by creating a defined university brand that is conveyed throughout every facet of campus and our community. Examples include:
- UNO Advantage and UNO Fact Books
- Bus benches
- Sky-high billboards
- Coordinated events
Media Relations works to foster knowledge about UNO locally, nationally, and around the globe. This is done by sharing the UNO story through the cultivation of individual campus stories, the exchange of information with members of the media, and coordination of interviews with faculty experts.
One of the most effective and compelling tools for expressing the character of the UNO brand is the use of dynamic photography. Through careful planning, execution, and application of photography we have the opportunity to raise our visibility within a competitive market.
UNO has a library of photos that can be used by departments, colleges, and programs.
University Communications has created a website to share photos with the UNO community for use in publications, web pages, and other materials.
Social media is an important part of how we, as a university, communicate with our students, alumni, faculty, staff, and other key audiences.
Social media can:
- Help enhance the university’s reputation
- Increase visibility for our initiatives
- Engage new audiences
- Promote news and accomplishments
UNO's official institutional social media accounts are:
Since January 2013, UNO's website has been undergoing substantial changes. In collaboration with offices, departments, and colleges across campus, University Communications and Administrative Information Services have been working to transition "old" to new pages in order to support our university's goal to grow enrollment and to have a website that accurately reflects the opportunities UNO offers future and current students.
The website renovation is taking place in a series of phases. Priorities are determined by the members of the Digital Communications Executive Committee.
A formal governance policy provides structure, accountability, and a strategic framework to guide our digital communication efforts.