Social Media and the Job Search
Social media is actively used by college students. When you first think of social media, you may picture connecting with your friends and sharing photos of your latest vacation. You may not have thought about how social media can benefit you on a professional level, not just a personal level. Here are some tips on how to utilize social media when searching for a job.
- Start with making sure your social media accounts are professional. Future employers are guaranteed to look you up online. If you don’t want to censor what you are posting, make all of your accounts private.
- Inform your friends and connections that you are currently job searching. When writing your post, include specifics on what you are looking for in a job. This doesn’t have to be extremely detailed. For example, you could include which industry you are looking to work in.
- Take advantage of networking opportunities on sites like Facebook and LinkedIn. LinkedIn has a feature called Groups. Join groups that are relevant to your job search and industry. Then become engaged with group members and display your expertise
- Try googling yourself. If your Facebook or Twitter are the top results, become more active on LinkedIn. When you are more active on the job site, it gets pushed to the top of your Google results.
- Use social media to read up on your industry and become more knowledgeable. This may lead to you publishing your own pieces of writing. One way you can do this is through LinkedIn.
- When you finally land an interview, research the company through their social media. You can learn more about the company culture and values. This can also be helpful when personalizing your cover letter or resume for a specific job posting.