This high-energy, interactive session will cover direct mail fundraising for the large and small shop, touching on everything from appeal conception to package delivery. Bring your own packages and results for expert analysis and critique.
Instructor: R. Todd Simpson
- Mail plan creation.
- Package design.
- Copy Writing.
- Gift acknowledgment.
- Direct Mail Tests.
- Donor Information Management.
- Analysis and Segmentation.
- Prospecting and Lists.
- New Trends in Direct Marketing.
This course is part of the UNO Certificate in Fundraising Management, a comprehensive noncredit program in the essential of fundraising. Each two-day course meets 8:30 A.M. to 5 P.M. on the UNO Dodge Campus. The cost is $249 and includes materials, parking and lunch.
Visit cfm.unomaha.edu for more information and to register.
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