Marketing and Entrepreneurship Concentrations
Available Concentrations in Marketing and Entrepreneurship
Students earning a concentration in marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment.
Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. Marketers design and implement strategic marketing plans in order to communicate product benefits effectively with customers, maximize customer satisfaction, and provide product value to said customer.
The Entrepreneurship Concentration is for students interested in starting, owning, and/or operating a business venture as well as students interested in serving entrepreneurial ventures as consultants, bankers, accountants, and marketing professionals. The entrepreneurship concentration has a practical emphasis designed to assist students in developing and operating their new and/or small ventures. Courses in this concentration lead students through the different processes of getting into business, addresses important operating issues relevant to the running of day-to-day activities of a venture, and discuss the important topic of planning for business growth and development.
A concentration in International Business (IB) provides students with the knowledge, skills and experience necessary for successful careers in the global business environment. With this preparation, graduates will be prepared for employment in many manufacturing, service, or knowledge-based industries with international markets, international suppliers, international sources of finance, or an internationally diverse workforce.
CBA's faculty strive to add even greater visibility and impact to the business program through international research projects, teaching at influential campuses abroad, and participating in important international conferences. Students play an important role by participating in educational opportunities abroad and adding an international business concentration to their degree programs.