Business to Business Marketing
The Union Pacific Class
This multiple project-based practical application course will allow students to work in teams and demonstrate their abilities to research, critically think and develop real-world recommendations for projects provided by the Union Pacific Railroad personnel. Using knowledge and experiences gained through other business courses, common sense and utilizing the guidance of UNO faculty and Union Pacific managers, students will prepare and present their research findings to Union Pacific managers and executives throughout the semester. (There is very little “structure” provided for project work.)
Project teams will compete with each other for the highest rankings offered by Union Pacific managers evaluating student work. In addition to the project work, students will be given the opportunity to communicate with UP managers and executives about career development practices and skills needed to secure positions upon graduation. Students will also have the chance to “shadow” a UP manager for a “Day in the Life of a UPer” during the semester and also share their experiences in the class at a senior executive meeting with key UP marketing executives.
Space is limited for this course (only 25 students will be selected to participate each semester). Admission by permission only.
Available: Fall Semester 2019 (MKT 3610)
This project based, practical application course will provide students an opportunity to demonstrate their marketing and business communication skills while working closely with a UNO professor and managers from one of the nation’s top companies, the Union Pacific Railroad.
Must be a student in good standing with a minimum GPA of 3.0; a junior and/or senior status, a UNO student majoring in Business Administration, Communication, Public Relations or other related majors with at least one marketing (or equivalent) course completed.
Time and location:
The class will be offered on Monday evenings, beginning at 5:30 p.m. in Mammel Hall. There may also be classes/meetings held at Union Pacific headquarters at various times throughout the semester. Dates for those events TBD.
If you have specific questions in regards to the course, please contact Professor Swanson. Grade information and resume are required to be sent to Dr. Swanson to receive permission for the course. If you have any other questions, please contact the CBA Advising Office at firstname.lastname@example.org or 402.554.3419.