About the Marketing and Management Department
Marketing is responsible for acquiring, satisfying, and retaining customers by building and maintaining mutually beneficial, long-term relationships with target customers.
Marketing professionals endeavor to answer the following questions:
- Who are our customers?
- What are their needs?
- How can we satisfy their needs better than our competitors?
- How can we meet the firm’s goals for revenue, profitability and market share?
Marketers are charged with analyzing and predicting the influence of external environmental factors on customers, competition, and costs.
All Marketing majors must complete a minimum of 18 credit hours within the concentration.
The Marketing Concentration is designed to develop knowledge and skills in:
- Critical thinking and analytical skills
- Marketing research
- Strategic planning
- Promotional strategy
- Focus on customer perspectives
- Interpersonal and team building skills
Management has the responsibility to lead, develop, sustain and continuously improve the efficiency and effectiveness of an organization’s goal achievements. Managers direct human, financial, physical, and information resources in workplaces faced with pluralism, globalization, unparalleled opportunities and unprecedented uncertainty. In this dynamic environment managers work to satisfy evolving customer and employee expectations while increasing the influence of the firm among key constituencies.
Every aspect of business has a management component, giving managers an optimal degree of flexibility and control over career opportunities. All Management majors must complete a minimum of 18 credit hours within the concentration.
The Management Concentration is designed to develop knowledge and skills in:
- Ethical decision-making
- Partnership development
- Communication and interpersonal skills
- Problem-solving and consensus building
- Proficient use of financial reports
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