Biometric Research Platform Technologies
The combination of technologies in the Koraleski CAB Lab is rare among business schools, providing a unique platform for CBA to develop a national reputation for excellence in applied business research.
Eye Tracking
Eye tracking technology reveals where, when, and what people see, including gaze position and pupil dilation.
- Tracks the activity and reactions of the eye
- Quantifies and analyzes visual attention
Galvanic Skin Response
GSR allows researchers to detect a person's level of arousal or stress by measuring changes in skin conductivity.
- Reveals emotional responses of a person via sweat gland activity
- Measures the psycho-physiological arousal of a person
Facial Expression Recognition
Facial expression recognition technology analyzes and extracts human emotional reactions.
- Reveals manifestations of underlying emotional states
- Recognizes universal basic emotions and valence
Virtual Reality
Virtual reality technology can be used to investigate human perception using highly realistic stimuli that can be explored by experimental participants.
- Creates embodied cognition that reveals behavioral and phsyiological responses with synchronized biosensors
- Oculus and Varjo head mounts are currently available for studies
