Technology

Biometric Research Platform Technologies

The Koraleski CAB Lab's combination of technologies is rare among business schools, providing a unique platform for CBA to develop a national reputation for excellence in applied business research.

Eye Tracking

Eye tracking technology reveals where, when, and what people see; gaze position; and pupil dilation.

• Tracks the activity and reactions of the eye
• Quantifies and analyzes visual attention

Galvanic Skin Response

GSR allows researchers to detect how aroused or stressed people are by measuring changes in the conductivity of their skin.

• Reveals emotional responses of a person via sweat gland activity
• Measures the psycho-physiological arousal of a person

Facial Expression Recognition

Facial expression recognition technology analyzes and extracts human emotional reactions.

• Reveals manifestations of underlying emotional states
• Recognizes universal basic emotions and valence