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Technology

Biometric Research Platform Technologies

The Koraleski CAB Lab's combination of technologies is rare among business schools, providing a unique platform for CBA to develop a national reputation for excellence in applied business research.

Eye Tracking

Eye tracking technology reveals where, when and what people see; gaze position; and pupil dilation

  • Tracks the activity and reactions of the eye
  • Quantifies and analyzes visual attention

Galvanic Skin Response

GSR allows researchers to detect how aroused or stressed people are by measuring changes in the conductivity of their skin.

  • Reveals emotional responses of a person via sweat gland activity
  • Measures the psycho-physiological arousal of a person

Facial Expression Recognition

Facial expression recognition technology analyzes and extracts human emotional reactions.

  • Reveals manifestations of underlying emotional states
  • Recognizes universal basic emotions and valence

EEG

EEG gives insights into brain reactions and arousal by measuring electrical activity along the scalp.

  • Reveals perceptual, cognitive and emotional processing
  • Measures motivation, engagement and workload