About the Lab

Excellence in applied business research

The Jack & Stephanie Koraleski Commerce and Applied Behavioral Laboratory (CAB Lab) is a state-of-the-art research facility that enables diverse experimental research with immense practical implications.

The lab's technology, coupled with our high-caliber faculty, provides a unique platform for CBA to develop a national reputation for excellence in applied business research.

CAB Lab studies supply important insights for researchers and the business community, while simultaneously providing students an opportunity to engage first-hand with research. Moreover, the lab enables graduate students to directly collaborate with researchers in the design and administion of new, intriguing research.

Technology and Amenities

The Koraleski CAB Lab provides researchers with the tools to capture and analyze rich neuro-physiological data by combining eye-tracking, pupil dilation, facial expression, skin conductance (galvanic skin response, or GSR), and electroencephalography (EEG). 

This combination of technologies is rare among business schools.

Located in Mammel Hall 320, the lab features the following amenities:

• Eighteen computer-participant stations
• Observation room
• Four participant stations with eye-tracking, facial expression, and GSR capabilities
• One participant station with eye-tracking, facial expression, GSR, and EEG capabilities
• A mobile unit for field research

Technology used to measure skin conductance

Research

Through the integration of these technologies, the CAB Lab presents a unique opportunity for researchers interested in the cognitive and behavioral foundations of business theory and practice.

The end result is a valuable resource for investigating entrepreneurial insight, how managers address complex and ill-defined strategic problems, how emotions influence knowledge search and recombination, and cognitive biases in investment decision making, for example.