Excellence in applied business research
The Jack & Stephanie Koraleski Commerce and Applied Behavioral Laboratory (CAB Lab) is a state-of-the-art research facility that enables diverse experimental research with immense practical implications.
The lab's technology, coupled with our high-caliber faculty, provides a unique platform for CBA to develop a national reputation for excellence in applied business research.
CAB Lab studies supply important insights for researchers and the business community while simultaneously providing students an opportunity to engage firsthand with research. Moreover, the lab enables graduate students to collaborate directly with researchers in the designing and administiring new and intriguing research.
Technology and Amenities
The Koraleski CAB Lab equips researchers with the tools to capture and analyze rich neuro-physiological data by combining eye-tracking, pupil dilation, facial expression, skin conductance (galvanic skin response or GSR), and virtual reality.
This combination of technologies is rare among business schools.
Located in Mammel Hall 270, the lab features the following amenities:
- Four participant stations with eye-tracking, facial expression analysis, and GSR capabilities.
- Six participant stations for survey studies.
- Varjo (1) and Oculus (2) head mounts for VR research.
- A mobile unit for field research.
Research
Through the integration of these technologies, the CAB Lab presents a unique opportunity for researchers interested in the cognitive and behavioral foundations of business theory and practice.
The end result is a valuable resource for investigating entrepreneurial insight, how managers address complex and ill-defined strategic problems, how emotions influence knowledge search and recombination, and cognitive biases in investment decision making, among other areas.
Dedication
October 24th, 2014
This state-of-the-art research facility was funded by a gift from Jack and Stephanie Koraleski, who have dedicated decades of service to the city of Omaha.
A CBA alumnus (BSBA 1972, MBA 1981), Jack is a member of the college's national advisory board and enjoyed a 43-year career at Union Pacific, where he served in various roles, including executive chairman and chief executive officer. Stephanie is a cancer center psychologist. They are pictured with former CBA Dean Louis Pol below.
“A behavioral lab of this size and complexity differentiates the UNO College of Business Administration from other universities in a significant way. We benchmarked 22 behavioral labs in business schools and were able to build one that offers our researchers and collaborators a combination of the cutting edge technology that is just not found at any other school in the nation. This unique resource will allow faculty to be on the forefront of leadership, influence, decision making, and other applied behavioral research.”
—Gina Ligon, Associate Professor of Management
