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retail aware is in-store shopper behavior data for brands retailers and beyond you know retail aware provides in-store shopper data we've developed our proprietary bias sensor platform so it's sensor driven data that helps folks like retailers brands anyone selling in the retail ecosystem do more with their in-store shopper marketing dollars and help understand things like is product on the shelf um you know where where are my sales coming from being able to do a b testing basically everything that you do

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online with a website giving you the empowering you with the ability to do that in real time in a physical store the best thing some of our uh you know best clients and best best success stories have come from really this unlocking deep shelf insights and to understand shopper behavior at that moment of truth when you're picking up you know the can of soda one brand versus another and so really helping paint a picture around that and is is what we what we work with so we typically work with brands

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and we help them you know identify what are their data gaps today and we apply you know our bias platform um you know and look at what's the simply simplest sensing technology we can utilize to solve that gap and then um you know we deploy that across a network of of uh you know of stores in uh i think in hundreds of markets worldwide retailer was born out of a professional need and that i ran into in my last business where we really found that the the shell that moment of truth where customers at

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the picking up a product off the shelf but there really wasn't data um around that that most important part of the customer journey so found initial customer and went off to the races and building you know the next generation of uh physical commerce data our vision is quite simply we we want to connect the world shelves so you know the future of of retail and beyond is connected and is real time and data driven and so we want to play a small part in really driving the the future of not just our industry but

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you know the future of connected things maverick venture fund was a an awesome opportunity for us to reconnect you know myself being you know being a uno you know being a product of uno and having launched my career out of unl it was a great way to reconnect with the university and i think it's been super helpful from getting you know a perspective of some um you know a perspective of a younger generation of mavericks as well as um you know not only access to capital but the connections and the

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fantastic learnings and things i get challenged on by the group have been a great experience doing things in real life are the best way to get things done so i think it's a fantastic opportunity every student that has any interest in entrepreneurship or startups or high growth technology startups for sure getting this level of exposure to use real dollars and invest in real companies and make a real impact is just it's unprecedented it's exciting and it's just freaking cool and uh you

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know quite frankly i wish something like this existed um you know back when i was in school i would have jumped on board on on this in a heartbeat so i think it's just amazing um the ability to be able to take a concept from inception to raising funds to building and scaling a team and and scaling the business and being able to do that from omaha and being able to do that as just you know as a you know as a unl alum i think i've always i've always said that um you know i i i feel like we're just scratching the

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surface on the potential of of the of the university so things like the maverick venture fund are just incredibly exciting because it's it's it really gives an example of of the uh you know the the future uh breadth of um of options and and resources and opportunities that are available to students um as they want to go down and make you know maybe pursue a career in um you know going going down the startup channel or even going on the investment on the investment side of the house so it's just this is

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super cool super awesome i am a huge supporter so you can learn more about retail aware actually through our any of our social media presence as well as our website retailwork.com and learn more about our product where you can actually find our physical uh data you know we we provide data now almost 300 markets so there's a little bit of retail aware um you know sprinkled across north america and i think five five or six other countries now and uh so it's exciting just to see the footprint and scale of what were what

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we've we what started as just a you know an idea about uh you know providing real-time shopper engagement data uh flourish into this business that today pro you know we measure millions of shopper engagements across you know hundreds of markets uh worldwide so it's exciting to kind of see that see that scale and growth continue to go you