Jason's background includes 20 years of digital content management, analytics and accessibility experience with a variety of institutions and companies in both the United States (Nebraska) and Western Canada (Edmonton). He has a wife and two kids and spends most of his time tweeting about electoral reform, public health and education if he isn't coaching or playing baseball, hockey, curling or cheering on his favourite sports teams: Edmonton Oilers, Edmonton Elks, and Toronto Blue Jays.
Communication and Technology. Training in web writing, Google Analytics, social media and web content management, taxonomy, and digital strategy.
Interested in communication theory and technology history. Keyword analysis of search and issue salience as related to sports, politics and public health terms related to smart and healthy cities.
Awards and Honors
Fake Award 1 - 2021
BS, University of Nebraska at Omaha, Omaha, Nebraska, Journalism, News Editorial, Political Science, 2005
MA, University of Alberta, Edmonton, Alberta, Canada, Communications and Technology, 2015
Buzzell, Jason. 2018. Ten Tips After More Than 10 Years as a Higher Ed Digital Pro, Link: The Journal of Higher Education Web Professionals.
Buzzell, Jason. 2015. Third (or fourth) and goal: A comparison of Google search interest in 'CFL' vs. 'NFL' related keywords from 2004-2014, Education and Research Archive, University of Alberta, 62.
Buzzell, Jason. 2012. How a Little Nudge Increased Email Subscribership 500%, Neil Patel Digital, LLC Blog.
Externally Funded Research
Digital Belongingess and Engagement, Other Agencies, 07/01/2021 - 06/30/2022
Impact of DLI in STEM Ed, Unizin, Other Agencies, 05/15/2020 - 02/01/2021
Types of Interactions to Engage Student Online Learning in STEM (TIES), National Science Foundation, Federal - present
Artistic and Professional Performances and Exhibits
Exhibition, How Usable is Canvas; Leveraging the Power of Unizin to Advocate for Improvement, Unizin Summit, 04/21/2021
Exhibition, Leveraging Academic Technology to Connect IT to the Campus Mission, Educause ELI 2020, 03/02/2020
Other, Humanizing the Digital Experience, nForm Consulting, World IA Day Presentation, 02/23/2019
Other, Voice Search is still... Search, 2019 Higher Ed Websites Conference, 06/05/2019
Other, Humanizing the Digital Experience (Voice Search), eduWeb Digital Summit 2019, 07/29/2019
Department, College, and University
TEST, Attendee Orientation / Other Event, 01/01/2021 - 12/31/2021
TEST, Attendee, Meeting, 01/01/2021 - 12/31/2021
Fremont Flyers Hockey, Volunteer, 09/01/2020 - present
Omaha Metro Transit (ORBT Stakeholder), Volunteer, 06/01/2015 - present
Aksarben Curling Club, Volunteer, 10/01/2015 - 10/31/2015
Powerline Baseball League, Program Coordinator, 06/01/2004 - 06/30/2004
Newspaper, Edmonton Journal, A tweet quote on the Oilers, 01/01/2021
For Profit Organization, USA, 01/01/2021 - present
Other, Digital Content Strategist, 03/10/2012 - 02/28/2015
Director, Digital Communications, 03/02/2015 - 07/31/2019
Other, Lead, IT Accessibility, 08/01/2019
Why UNO and Digital Learning
Growing up in Canada, the power of cities and universities in cities is the norm. I love UNO's mission to transform lives in the city to make things better in the city, state and region. But! I am also a big believer in collaboration and taking advantage of economies of scale. Accessible content is agnostic. We can replicate great work at all campuses in the University of Nebraska System and learn from each other.
Interests and Hobbies
I love to play baseball in the summer and curl in the winter. I'm a huge hockey fan of the Edmonton Oilers and cheer for Edmonton in the Canadian Football League.
Edmonton, Alberta, Canada, is my second home. We also as a family (my wife, son and daughter) love Vancouver Island. My wife's family has a place along the Missouri River near Niobrara. Those are our go-tos.
Committee Member Metro Bus Rapid Transit "ORBT" (October 2015 – December 2020). Representing UNO on Bus Rapid Transit committee and promoting transit in Omaha.
Award Judge CASE VIII (October 2017 - October 2019). Helping judge multiple categories in digital communications and website for CASE Region VIII.
Volunteer "Coach"- Omaha Hockey Club (October 2015 – 2019). Herding kids around the ice and making the first few years of hockey fun.
Site Administrator PowerlineBaseball.com (May 2006 – August 2019). Updating the league website, writing blog posts and curating other contributor's articles for tagging and metadata purposes.
Volunteer- Aksarben Curling Club (October 2015 – December 2017). Served as Treasurer from fall of 2015 to December 2017. Helped stabilize process for billing and establish inventory for board of rosters, meeting minutes and documents. During tenure, the board grew their cash flow by nearly 150% and paid off debt from purchasing new curling stones needed. Handed duties off to focus on family and other volunteer opportunities within the club.
Writer - CityAndBaby.com (February 2012 – Apr 2015). Providing a dad's perspective to the blog, which is for parents with an urge to get out of the house in Edmonton, Alberta, Canada.
Online Tutor: Web Writing Instructor at Grant MacEwan University (September – December 2012)