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Undergraduate Resources

School of Communication

Mission: The School of Communication provides a student-centered, dynamic environment designed to elevate, empower, and engage students to become skilled, ethical citizens and professionals who can excel in diverse local and global communities.

Vision: Our vision is to be a recognized leader in innovative teaching, leading-edge research/creative activity, and community-engagement initiatives. We will achieve this by supporting and attracting exceptional faculty and outstanding undergraduate and graduate students from within and outside the metropolitan area.

            Degrees Offered

The School of Communication offers Bachelor of Arts (BCO) and Bachelor of Science (BSC) degree programs with majors in communication studies (course prefix is SPCH) and journalism and media communication (course prefixes are JOUR and BRCT). Communication studies majors may choose from five areas of emphasis: instructional communication and corporate training; intercultural communication and diversity; interpersonal communication and conflict management; organizational communication and leadership; and rhetoric and public culture. Journalism and media communication majors may choose from three sequences: journalism, public relations/advertising, and creative media.

Students may have two majors within the School of Communication by completing the requirements for both majors. Journalism and media communication majors may have a second major in communication studies. Communication studies majors may have a second major in journalism and media communication. Some classes, such as BRCT/JOUR/SPCH 4970, Internship Experience, may count toward both majors with adviser approval.

The Bachelor of Arts in Communication (BCO) degree includes a foreign language requirement (16 hours or high school equivalent), while the Bachelor of Science in Communication (BSC) degree includes a minimum of 15 hours in a second field of concentration (or a minor as specified by a department or school). A second field is defined as courses within a single department of the university or as courses that all relate to a single subject area or topic. The second field must include at least six hours of upper-level courses (3000- or 4000-level) except as specifically exempted in writing by a school adviser or the school director.

Students must earn at least a “C” in all courses required for the major, as well as in all foreign language courses required for the Bachelor of Arts in Communication and in all classes in the second field of concentration (or minor) required for the Bachelor of Science in Communication.

A total of 120 hours is required for graduation for all communication majors (communication studies and journalism and media communication).

            Minors Offered

The School of Communication offers minors in communication studies, journalism and media communication, and visual communication and culture.

Other information

If appropriate, courses taken for general education requirements also may be applied toward School of Communication major, minor, or second field of concentration requirements. For example, courses taken to fulfill the general-education requirements for cultural diversity also may be used toward the major requirements if applicable.

All students who take most sophomore-level or above (2000-, 3000- or 4000-level) journalism and media communication courses (JOUR and BRCT), or junior-level or above (3000- or 4000-level) communication studies (SPCH) courses, are required to have a cumulative grade-point average of at least 2.25. Any exceptions will be by written permission of the school. Students will receive a worksheet listing requirements to track their progress toward a degree.

Communication studies majors may not complete more than a total of three hours of credit for forensics activities (SPCH 3150 and 3160) or more than a total of four hours of credit for internships, Applied Journalism/Broadcasting (JOUR 3970), independent study, and advanced practicum.

Journalism and media communication majors may not complete more than a total of four hours of credit for internships, Applied Journalism/Broadcasting (JOUR 3970), independent study, and advanced practicum.

The advanced writing classes for all School of Communication majors are Media Writing Lab and Lecture (JOUR 2100 and JOUR 2104).

Contact

The School of Communication office areas are located in Arts and Sciences Hall Room 140, Room 107, Room 108, and Room 105. Phone: (402) 554-2600 or (402) 554-2520.

Website
http://communication.unomaha.edu/

Degree Template
Journalism and Media Communication

Degree Description
The major in journalism and media communication requires a minimum of 57 credits, plus 15 credits in a second field of concentration for a Bachelor of Science in Communication degree and 16 hours in a foreign language for a Bachelor of Arts in Communication degree. A total of 120 credits are required, including general education requirements and general electives.

Journalism and media communication majors must select one of three sequences (journalism, public relations/advertising, and creative media).

Core Courses for All Journalism and Media Communication Majors (36 credits)

JOUR 1500

Introduction to Mass Communication

3 credits

JOUR 2000

Information Literacy for Comm. Professionals

3 credits

JOUR 2100

Media Writing Laboratory

3 credits

JOUR 2104

Media Writing Lecture

1 credits

JOUR 2200

Media Storytelling I

3 credits

JOUR 2300

Media Storytelling II

3 credits

JOUR/BRCT 4960

Internship and Career Preparation Seminar

1 credits

JOUR/BRCT 4970

Internship Experience

1 credits

JOUR 4410

Communication Law

3 credits

JOUR 4450

Journalism and Media Comm. Capstone I 

3 credits

JOUR 4460

Journalism and Media Comm. Capstone II

3 credits

Research class

(select one)

3 credits

BRCT 4350

Media Communication Research OR

 

JOUR 3300

Social Media Metrics

 

 

 

 

Communication Studies (SPCH) classes (select two with adviser)

6 credits

     


Public Relations/Advertising Sequence (21 credits)___________________________

JOUR 4250

 

Strategic Writing for Advertising/PR

 

3 credits

JOUR 3500

 

Public Relations and Advertising Design

 

3 credits

JOUR 3620

 

Principles of Creative Advertising

 

3 credits

JOUR 3230

 

Principles of Public Relations

 

3 credits

JOUR/BRCT electives

(select two with adviser)

 

6 credits

Critical-thinking class

(select one with adviser)

 

3 credits

JOUR 3700

 

Intro to Visual Communication/Culture

 

 

JOUR 4500

 

Mass Communication and Public Opinion

 

 

JOUR 4010

 

History of Mass Communication

 

 

JOUR 4400

 

Mass Media Ethics

 

 

JOUR 4920

 

Media Literacy

 

 

BRCT 4380

 

Film Theory and Criticism

 

 

BRCT 4310

 

Political Broadcasting

 

 

BRCT 4390

 

Media Management

 

 

JOUR 4260

 

Media Relations

 

 

Journalism­­­­­­­­­­­­­­­­­­­­­­ Sequence (21 Credits)_________________________________________

JOUR 2150/BRCT 3030 

 

News Writing and Reporting OR

 

3 credits

 

 

Radio and TV News Writing

 

 

JOUR 3270

 

Public Affairs Reporting

 

3 credits

JOUR advanced writing and editing classes (select two with adviser)

 

6 credits

JOUR 2160

 

News Editing 

 

 

JOUR 3330

 

TV News Video

 

 

JOUR 3400

 

Magazine Writing

 

 

JOUR 3220

 

Critical Writing for Mass Media

 

 

JOUR 4220

 

Literary Journalism

 

 

JOUR/BRCT electives

(select two with adviser)

 

6 credits

Critical-thinking class

(select one with adviser)

 

3 credits

JOUR 3700

 

Intro to Visual Communication/Culture

 

 

JOUR 4500

 

Mass Communication and Public Opinion

 

 

JOUR 4010

 

History of Mass Communication

 

 

JOUR 4400

 

Mass Media Ethics

 

 

JOUR 4920

 

Media Literacy

 

 

BRCT 4380

 

Film Theory and Criticism

 

 

BRCT 4310

 

Political Broadcasting

 

 

BRCT 4390

 

Media Management

 

 

Creative Media Sequence (21 credits)_______________________

BRCT 2320

 

Video Field Production

 

3 credits

BRCT 2370

 

Radio/Audio I

 

3 credits

BRCT 3320

 

Video Field and Studio Production OR

 

3 credits

BRCT 3370

 

Radio/Audio II

 

 

BRCT 4100

 

Role of the Producer

 

3 credits

JOUR/BRCT electives

(select two with adviser)

 

6 credits

Critical-thinking class

(select one with adviser)

 

3 credits

JOUR 3700

 

Intro to Visual Communication/Culture

 

 

JOUR 4500

 

Mass Communication and Public Opinion

 

 

JOUR 4010

 

History of Mass Communication

 

 

JOUR 4400

 

Mass Media Ethics

 

 

JOUR 4920

 

Media Literacy

 

 

BRCT 4380

 

Film Theory and Criticism

 

 

BRCT 4310

 

Political Broadcasting

 

 

BRCT 4390

 

Media Management

 

 

 

Communication Studies

Degree Description
The requirements for the major in communication studies will include a minimum of 48 credits, plus 15 credits in a second field of concentration for a Bachelor of Science in Communication and 16 hours in a foreign language for a Bachelor of Arts in Communication. A total of 120 credits are required, including general education requirements and general electives.

Degree Requirements
Communication Studies Core Courses (20 hrs.)

SPCH 1310

 

Perspectives in Communication Studies

 

3 credits

SPCH 2010

 

Interpersonal Communication

 

3 credits

SPCH 2410

 

Small Group Communication & Leadership

 

3 credits

SPCH 

 

Advanced Communication Performance course **

 

3 credits

SPCH 4510

 

Persuasion & Social Influence 

 

3 credits

SPCH 4940

 

Communication Senior Capstone Seminar 

 

3 credits

SPCH 4960

 

Internship & Career Preparation Seminar

 

1 credits

 

 

 

Subtotal:

19 credits

SPCH 4970

 

Internship experience OR

 

1 credits

SPCH 4990

 

Advanced Communication Practicum

 

1-3 credits

 

**Choose from SPCH 3120, 3130, 3140, 3150, 3520, 4150, 4160, or 4800 for Advanced Communication Performance

Communication Studies Area of Emphasis (18 hrs.) Students will complete 18 hours of communication studies courses with an emphasis in one of the following areas in consultation with an adviser.

Instructional Communication & Corporate Training

 

 

SPCH 4150

Corporate Training & Development

 

3 credits

SPCH 4160

Communication for Instructional Settings

 

3 credits

SPCH 4560

Communication, Teamwork, & Facilitation

 

3 credits

Plus 9 additional hours in SPCH courses

 

 

 

 

 

 

 

 

Intercultural Communication & Diversity

 

 

SPCH 3750

Gender & Communication

 

3 credits

SPCH 4530

Intercultural Communication

 

3 credits

Plus 12 additional hours in SPCH courses

 

 

 

 

 

 

 

 

Interpersonal Communication & Conflict Management

 

 

SPCH 4140

Communication & Human Relationships

 

3 credits

SPCH 4700

Interpersonal Conflict

 

3 credits

SPCH 4800

Conflict Mediation

 

3 credits

Plus 9 additional hours in SPCH courses

 

 

 

Organizational Communication & Leadership

 

 

SPCH 3130

Speech Communication in Business & the Professions

 

3 credits

SPCH 4180

Communication Leadership & Power in Organizations

 

3 credits

SPCH 4170

Organizational Communication

 

3 credits

Plus 9 additional hours in SPCH courses

 

 

 

 

 

 

 

 

Rhetoric & Public Culture

 

 

 

 

SPCH 2120

Argumentation & Debate

 

3 credits

SPCH 4110

Rhetorical Theory & Criticism

 

3 credits

BRCT 4310

Political Broadcasting

 

3 credits

Plus 9 additional hours in SPCH courses

 

 

 

 

 

 

 

 

Communication Studies students select from the following SPCH courses to complete the additional hours in their area of emphasis.

 

 

 

 

 

SPCH 1310

Perspectives in Communication Studies

 

3 credits

SPCH 1710

Oral Interpretation of Literature

 

3 credits

SPCH 2120

Argumentation & Debate

 

3 credits

SPCH 2420

Parliamentary Procedure &Meeting Management

 

2 credits

SPCH 3100

Presentation & Interview Anxiety Reduction Techniques

 

3 credits

SPCH 3130

Speech Communication in Business & the Professions

 

3 credits

SPCH 3120

Persuasive Speaking

 

3 credits

SPCH 3140

Advanced Public Speaking

 

3 credits

SPCH 3150

Intercollegiate Forensic Activities

 

3 credits

SPCH 3160

Intercollegiate Forensic Activities

 

3 credits

SPCH 3600

Special Topics in Speech Communication

 

3 credits

SPCH 3750

Gender & Communication

 

3 credits

SPCH 4110

Rhetorical Theory & Criticism

 

3 credits

SPCH 4130

Family Communication

 

3 credits

SPCH 4140

Communication& Human Relationships

 

3 credits

SPCH 4150

Corporate Training & Development 

 

3 credits

SPCH 4160

Communication for Instructional Settings

 

3 credits

SPCH 4170

Organizational Communication

 

3 credits

SPCH 4180

Communication Leadership & Power in Organizations

 

3 credits

SPCH 4190

Computer Mediated Communication

 

3 credits

SPCH 4220

Health Communication

 

3 credits

BRCT 4310

Political Broadcasting

 

3 credits

SPCH 4510

Persuasion & Social Influence

 

3 credits

SPCH 4520

Psycholinguistics

 

3 credits

SPCH 4530

Intercultural Communication

 

3 credits

SPCH 4540

Contemporary Systems of Communication

 

3 credits

SPCH 4550

Nonverbal Communication

 

3 credits

SPCH 4560

Communication, Teamwork, & Facilitation

 

3 credits

SPCH 4600

Communication Theory & Application

 

3 credits

SPCH 4620

Directing Forensics

 

3 credits

SPCH 4700

Interpersonal Conflict

 

3 credits

SPCH 4800

Conflict Mediation

 

3 credits

SPCH 4940

Communication Senior Capstone Seminar 

 

3 credits

Additional requirements include:

 

 

 

 

Journalism and Media Communication courses (7 credits) 

 

 

JOUR 2100                  

Media Writing Laboratory

 

3 credits

JOUR 2104                 

Media Writing Lecture  

 

1 credits

Approved Course     JOUR/BRCT Elective (adviser approved)

 

3 credits

 

 

 

 

 

Research Methods or Statistics (3 credits) 

 

 

Choose one course: BRCT 4350 Media Communication Research (or other adviser-approved course)     

Foreign Language (BCO ONLY) (16  credits)

Second Area or Minor (BSC ONLY) (15 credits in one subject/or related area outside of major)

 

Electives (as needed to meet the 120-hour minimum for degree)

 

 

 

Courses required for minor
Minor in Communication Studies
Students may earn a minor in communication studies. To fulfill the minor, students whose major is outside the School of Communication must complete 18 hours in communication studies courses, including 12 hours of upper-level (3000- and 4000-level) courses. All SPCH classes except the course used to fulfill the general education oral communication competency (SPCH 1110 or SPCH 2120) may count toward the minor in communication studies. Journalism and media communication majors may minor in communication studies by taking 12 hours of upper-level (3000- and 4000-level) courses in addition to the six hours of SPCH courses already required for journalism and media majors, for a total of 18 hours. All courses in the minor must be completed with a grade of “C” or higher.
Minor in Journalism and Media Communication
Students may earn a minor in journalism and media communication with courses to be chosen from JOUR and/or BRCT. To fulfill the minor, students whose major is outside the School of Communication must complete 18 hours in JOUR and/or BRCT, including 12 hours of upper level (3000- and 4000-level) courses. Within the journalism and media communication major, students may not have a minor in another sequence besides the primary sequence they have selected. For example, students following the journalism sequence cannot minor in the creative media sequence. Communication studies majors may have a minor in journalism and media communication by completing 15 hours of JOUR and/or BRCT courses (12 hours of which must be upper level) in addition to the JOUR/BRCT courses already required for the communication studies major. All courses in the minor must be completed with a grade of “C” or higher.

Minor in Visual Communication and Culture
Students may earn a minor in visual communication and culture by taking 18 to 21 hours in classes approved by an adviser to align with the underlying philosophy of the minor. Six of the hours must include Introduction to Visual Communication and Culture (JOUR 3700) and Visual Communication and Culture Capstone (JOUR 4200). The remaining 12 to 15 credits will come from both within the School of Communication (at least six credits/two classes) and outside the school (at least six credits/two classes).

Courses may not be used both for the VCC minor and other major or minor programs, without approval from both VCC and major advisers. For students who are majoring in the School of Communication, courses may not be used for the VCC minor and a student’s general education requirements. School of Communication classes that journalism and media communication majors apply toward the VCC minor must come from communication studies. School of Communication classes that communication studies majors apply toward the minor must come from journalism and media communication. All courses in the minor must be completed with a grade of “C” or higher.

Second Field of Concentration for BSC Degree for Communication Studies Majors
The second field of concentration is required for the Bachelor of Science in Communication (BSC) degree. Communication studies majors pursuing the BSC should complete 15 hours of courses (including at least six hours of 3000- to 4000-level courses) in one department or academic program, or inter-related courses from various departments or academic programs other than communication studies. Communication studies majors may have a second field of concentration in journalism and media communication by completing 12 hours of courses in BRCT and/or JOUR (six hours of which must be at the 3000- or 4000-level), in addition to the BRCT/JOUR courses already required for the communication studies major.

Second Field of Concentration for BSC Degree for Journalism and Media Communication Majors

The second field of concentration is required for the Bachelor of Science in Communication (BSC) degree. Journalism and media communication majors pursuing the BSC should complete 15 hours of courses (including at least six hours of 3000- or 4000-level courses) in one department or academic program, or related courses from various departments or academic programs other than journalism and media communication. Journalism and media communication majors may have a second field of concentration in communication studies by completing 12 hours of SPCH courses (six hours of which must be at the 3000- or 4000-level), in addition to the six hours of SPCH courses already required for the journalism and media communication major. The course used to fulfill the general education oral communication competency (SPCH 1110 or SPCH 2120) cannot count toward the second field of concentration in communication studies.

 

 

 

General Education Requirements


If you need sequence sheets, see Michelle Thies in ASH 140.

Academic Advising

The School of Communication (Broadcasting, Journalism - including News Editorial and Public Relations/Advertising - and Speech Communication) is a school within the College of Communication, Fine Arts and Media.

If you are an incoming transfer student with a minimum GPA of 2.25, you should begin by setting up an advising appointment with Bobby Loud , (554-3244, WFAB 309), who will advise you on general education requirements and evaluate your transcripts.

All majors graduating from the College of Communication, Fine Arts and Media must fulfill the the CCFAM general education requirements.

Students who need classes other than college general education requirements may want to set up an advising appointment with a school of communication faculty member prior to enrolling. Faculty members are available to answer questions about the school, our programs, student organizations, and the requirements within your major. You will need to schedule the appointment with the faculty member by calling or e-mailing him/her, a secretary will not be able to do that for you.

Scholarships

Each year the school offers more than $50,000 in competitive scholarships. All undergraduates are encouraged to apply. By filling out the application form, you will be considered for all scholarships for which you are eligible.

Applications are due the first Monday in February each year.

Internships

Internships and Advanced Practicum

Speech communication majors may not complete more than a total of three hours of credit for forensics activities (SPCH 3150-3160) or more than a total of four hours of credit for internships, applied journalism/broadcasting, independent study and advanced practicum.

Journalism and broadcasting majors may not complete more than a total of four hours of credit in internships, applied journalism/broadcasting, independent study and advanced practicum.

Student Projects