PR students travel to New York City
Public relations students and adviser Karen Weber
traveled to New York City in April to meet with a giant in the history of the industry.
spoke to the students following a request from Alumnus Paul Critchlow
, who joined the group at the session. Burson, founder of the global PR agency Burson-Marsteller, hosted the students for more than 90 minutes offering a memorable PR history lesson mixed in with life lessons and practical advice for advancing careers in public relations.
Harold Burson and Paul Critchlow with UNO Maverick Solutions.
Burson gave the group a personal tour of his office and showed photos of him with William Faulkner to President Ronald Reagan. The group also sat in on a three-hour lecture class at New York University's School of Professional and Continuing studies taught by Fraser Seitel, author of Public Relations Theory and Practice. Sietel, the founder of Emerald Public Relations, discussed current case studies from China and Google to Tiger Woods.
Critchlow spoke to the group on crisis management in the aftermath of 9-11. The students toured the Families of 9-11 Tribute Center at Ground Zero conducted by one of the founders of the center, a retired New York City firefighter who lost his own firefighter son when the towers collapsed. "We shed many tears at this emotional walking tour of multimedia exhibits that shared personal stories of survivors and victims," Weber said. Critchlow also sent the students to a Broadway play -- "Wicked" at the Gershwin Theatre.
UNO Maverick Solutions outside Broadway play "Wicked" at the Gershwin Theatre
Maverick Solutions funded the trip with proceeds from the work of the firm with clients. Students who were on the trip included Stephanie Bonnett, Janna Brock, Juan Carrillo, Yan He, Katie Kane, Mitch Laursen and Kathy Tremmell.
View of New York Harbor & the Statue of Liberty