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School hires social media researcher.

School of Communication public relations students will be taking classes this fall from a social media expert. The School hired Sherice Gearhart, who will receive her doctorate in May from Texas Tech University.

Sherice Gearhart

Gearhart has published articles in Health Communication, the Encyclopedia of Cyber Behavior, the Journal of Broadcasting & Electronic Media, and other journals. Gearhart’s research has addressed political behaviors in social network sites, the self-presentation of identity, and civic engagement.

One of her current projects focuses on strategies and tactics in political campaigns. Her doctoral dissertation is about how Facebook users strategically express and avoid expressing their opinions online. Before graduate school, Gearhart was a marketing director for a fundraising firm in San Antonio, TX. She will teach communication, public relations and social media at UNO.