UNO now has a fully developed Brand Guide available online at brand.unomaha.edu along with other useful materials for campus communicators.
UNO Publication Style Guide
The University Relations staff has created a UNO Style Guide for its own use and for use of other campus communicators.
The full, official name of a company, association or organization should be used on first reference. On second reference, an abbreviation or acronym may be used.
Example: An official from the Government Accountability Office (GAO) spoke on campus today. Tom Smith, the GAO communications liaison, addressed business classes throughout the morning.
The exception to this rule would be if the abbreviation is well known enough to the audience (i.e. UNO, UNL, IRS, USA, etc…)
Capitalize the names of all of colleges and departments when using the proper name.
Examples: Department of History, College of Arts and Sciences
See AP Stylebook for news writing.
Capitalize formal titles used directly before an individual's name. Lower case all titles if they fall after the person's name.
Example: John Christensen, chancellor, attended a luncheon. Chancellor John Christensen spoke today . . . .
Loree Bykerk, chair of the Department of Political Science, gave a presentation . . . .
No hyphen is used for either the noun or the adjective. Both African American and black are acceptable although they are not always interchangeable.
Examples: African American students, African Americans
singular vs. plural:
One man is an alumnus.
One woman is an alumna.
Several men or women, or a group of men and women, are alumni.
In printed publications, do not substitute an ampersand (&) for the word and unless referring to an official name that contains an ampersand.
Example: College of Public Affairs and Community Service
No hyphen is used for either the noun or the adjective.
Examples: Asian American students, Asian Americans
Do not abbreviate. Capitalize only when part of a formal title before a name. Assistant and associate as relating to academic titles are not interchangeable.
Note apostrophe and lower case.
The governing body of the University of Nebraska central system/administration. The board consists of eight members elected by districts and a student representative from each of the university's four campuses.
The board's official name is the University of Nebraska Board of Regents. Acceptable on second reference: the regents. Current members can be found at http://www.nebraska.edu/board/board-members.html
Allwine Hall (AH)
Arts and Sciences Hall (ASH)
Central Utilities Plant (CUP)
College of Public Affairs and Community Service Building (CB)
Criss Library (second reference – library)
Durham Science Center (DSC)
Eppley Administration Building (EAB)
Health, Physical Education and Recreation (HPER)
Kayser Hal (KH)
Mammel Hall (MH)
Mav Village (no abbreviation, always Mav Village)
Milo Bail Student Center (MBSC)
Peter Kiewit Conference Center (PKCC)
Peter Kiewit Institute (PKI)
Roskens Hall (RH)
Sapp Fieldhouse (FH)
Scott Hall (no abbreviation, always Scott Hall)
Scott Village (no abbreviation, always Scott Village)
Strauss Performing Arts Center (PAC)
University Drive East Parking Structure
University Village (no abbreviation, always University Village)
Weber Fine Arts Building (WFAB)
William H. and Dorothy Thompson Alumni Center (second reference – Thompson Alumni Center or Alumni Center.)
Lowercase in general references.
UNO is one university with three campuses. They are Center Campus, Dodge Campus and Pacific Campus.
Chair is used instead of chairman or chairwoman in academic references.
colleges at UNO (with common abbreviations)
College of Arts and Sciences (CAS)
College of Business Administration (CBA)
College of Communication, Fine Arts and Media (CFAM)
College of Education (COE)
College of Information Science and Technology (IS&T)
College of Public Affairs and Community Service (CPACS)
Use a capital C when referring to the event.
Composition titles should be in either italics or quotation marks; be consistent in using one or the other. In general, when it's technically difficult to put words in italics use quotation marks.
Put these composition titles in italics: names of books, newspapers, magazines, movies, television series, paintings, works of art, records/albums/CDs, photographs, theater productions, legal cases, music movements.
Put these composition titles in quotations: titles of poems, songs, presentations, talks, lectures, speeches, lectures, television episodes, short stories, chapters in books and articles in magazines.
Doctorate is a noun; doctoral is the adjective: A person may have a doctorate, or a doctoral degree, but not a doctorate degree.
Avoid these terms. UNO prefers "student housing."
Avoid use of the honorific title Dr. in reference to an academic who has earned a doctorate, unless it's in a direct quote. Dr. may be used in reference to a medical doctor. Use "Ph.D." after the name instead:
Example: John Doe, Ph.D., gave a speech today on the effects of coffee on sleep cycles.
UNO's email handle is @unomaha.edu, while @mail.unomaha.edu is still an acceptable address, please use @unomaha.edu for simplicity. Always provide full email addresses.
The internal campus newsletter, distributed online. Lowercase "e" followed by uppercase "Notes," can be found at: http://www.unomaha.edu/enotes/
Proper name, online social media outlet that has personal, group and organizational "pages" - capitalize when referring to your, or UNO's pages:
Example: "Visit the UNO Facebook page"
Facebook pages with UNO sponsorship should be indicated with a UNO or University of Nebraska at Omaha (if there is room) either at the beginning or at the end. Do NOT list a page as UN-O, University of Nebraska Omaha, or University of Nebraska-Omaha
Examples: UNO Campus Recreation, Campus Recreation (UNO), or University of Nebraska at Omaha Department of Theatre.
Proper name, online social media outlet that allows you to "check in" to locations - capitalize when referring to UNO's presence on foursquare.
Example: "Check in to the Eppley Administration Building on foursquare"
The UNO student newspaper.
Capitalize this term. Latina (feminine) and Latino (masculine) are also acceptable.
These terms are considered to be English and are therefore not italicized as foreign words. Hispanic (italicized here because the term is being discussed) is also acceptable.
Links to and guideline for the UNO icon and Athletic Department logos can be found at http://www.unomaha.edu/news/logos/. Campus logos cannot be used without permission and should not be stretched or altered in any way.
Note apostrophe and lower case.
The mascot of the University of Nebraska at Omaha. Mavericks can be shortened to Mavs.
Note that this term is not hyphenated. In many cases, the tribal affiliation is the most appropriate term.
Hyphenate as an adjective before the noun; otherwise, leave as two words.
Example: Lisa is a part-time student. OR: Lisa attends classes part time.
Use parentheses around the area code and a period to separate the groups of numbers
Example: (402) 554.5544
Use the generic term when referring to a faculty member. Check ranks carefully when updating lists. Faculty members are promoted from assistant professor to associate professor and then to professor (sometimes referred to as full professor, but never listed as such).
Number first followed by building. Do not use the word room.
Ex: 203 Health, Physical Education and Recreation or 203 HPER.
Dodge Room A & B
U monhon Room
Use Milo Bail Student Center in front of a room name when appropriate.
Example: The Faculty Senate will hold a special meeting in the Milo Bail Student Center Jenkins Room at 3 p.m.
Hyphenate Service-Learning when used as part of the academy's proper name.
In general, name followed by title of position information.
Ex: Bill Conley, vice chancellor for Business and Finance
Proper name, online social media outlet that has "profiles" but people usually use the words "tweet" or "follow" to indicate involvement. Capitalize when referring to your or UNO's profile:
Examples: "Check out UNO's latest tweet." "Follow UNO on Twitter!" "
Can be abbreviated to UNK.
Can be abbreviated to UNL.
Can be abbreviated to UNMC.
One word, no hyphen.
Lowercase, UNO's username on Twitter and Facebook.
UNO's username on YouTube
The building that houses University of Nebraska central administration. Not to be used as a familiar identifier for Central Administration.
Lowercase, one word.
YouTube is the proper name of the website www.youtube.com. UNO's presence on YouTube is referred to, on the unomaha.edu page, as UNOTube. Both have videos that can be posed to Facebook pages, Twitter feeds or websites. UNO's YouTube username is "unomavtv"
Use YouTube when referring to the site itself or where to find UNO:
Example: "Check out UNO on YouTube at www.youtube.com/unomavtv"
Use UNOtube when referring to a specific video:
Example: "Here is a UNOtube video on this year's Welcome Week."
YouTube pages with UNO sponsorship should be indicated with a UNO or University of Nebraska at Omaha (if there is room) either at the beginning or at the end. Do NOT list a page as UN-O, University of Nebraska Omaha, or University of Nebraska-Omaha
Examples: UNO Campus Recreation, Campus Recreaction (UNO), or University of Nebraska at Omaha Department of Theatre.