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2011.03.15 > For Immediate Release
contact: Wendy Townley - University Relations
phone: 402.554.2762 - email: wtownley@unomaha.edu

KVNO Spring Pledge Drive March 16-25

Omaha - Award-winning radio station Classical 90.7 KVNO kicks off its “Mission in Action” Spring Pledge Drive at 6 a.m. Wednesday, March 16. The event runs through Friday, March 25 at 5 p.m. and has a fund-raising goal of $60,000.

Throughout the drive, a number of guests from UNO and the Omaha community will join KVNO staff on-air to share with listeners the missions of the university, the station and public radio.

“The theme ‘Mission in Action’ will be exemplified throughout the pledge drive as KVNO broadcasts beautiful classical music and in-depth local news, and visits with Maverick athletics staff and university faculty,” said Dr. Robert Franklin, general operations director for KVNO and UNO Television. “All of this unique, engaging programming is made possible with help from many outstanding UNO students working on-air, online and behind the scenes – and because of the loyal and generous support of the community we serve.”

Classical 90.7 KVNO, broadcasting from the heart of the UNO campus, is a public radio station that raises more than 50 percent of its annual operating revenue through community financial contributions.

Development Director Kim Balkovec said most of KVNO’s listeners know that the station is the only place on the dial they can hear classical music and Maverick athletics. Many know that KVNO has the largest, award-winning radio news department in Omaha. But not nearly enough understand the station’s mission to serve the university and the community, while assuming a leadership role in public broadcasting.

“A couple times a year during our pledge drives, we take a few brief breaks from our regular programming to explain to listeners what our mission is and how public radio works,” Balkovec said. “KVNO provides the type of programming listeners cannot get anywhere else, and listeners place a dollar value on what this means to them and to this community. Becoming a 'member' simply means they have decided to be more than just a listener – they believe in what we are doing and want to help ensure it continues.”

Classical 90.7 KVNO serves and enriches the community through unique arts programming that enlightens, entertains and informs. The station provides invaluable educational opportunities for UNO students through training and employment in a professional environment. The station remains committed to involving an increasing number of listeners, to advancing the excellence and growth of the arts and to maximizing the value of its public service and outreach programs.

More information about Classical 90.7 KVNO and the Spring Pledge Drive is available online at www.kvno.org or by calling (402) 554-5866.

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The University of Nebraska at Omaha (UNO) is Nebraska’s metropolitan university. The core values of the institution place students at the center of all that the university does; call for the campus to strive for academic excellence; and promote community engagement that transforms and improves urban, regional, national and global life. UNO, inaugurated in 1968, emerged from the Municipal University of Omaha, established in 1931, which grew out of the University of Omaha founded in 1908.

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