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2010.12.14 > For Immediate Release
contact: Wendy Townley - University Relations
phone: 402.554.2762 - email: wtownley@unomaha.edu

UNO PRSSA Earns Four Awards from PRSA Nebraska

Omaha - Omaha 10-10-10, a social media and technology conference organized by the University of Nebraska at Omaha (UNO) School of Communication, earned Best of Show at the 2010 Nebraska chapter of the Public Relations Society of America (PRSA) Paper Anvil Awards.

Maverick Solutions, the student-run public relations firm sponsored by the School of Communication, planned and executed the three-day conference on the UNO campus. The Omaha 10-10-10 entry also earned an Award of Excellence for Outstanding Electronic Media Outreach Campaign.

Seniors Jennifer Lane, Cartia Mazzoni and Jessie Wees earned an Award of Excellence for their “Go Green: Donate Life” campaign to promote organ donation. This campaign received a first-place award for the PRSSA National Organ Donor Awareness Competition, presented in October at the National Conference in Washington D.C.

The student firm and MaverickPR, the UNO chapter of the Public Relations Student Society of America (PRSSA), also earned an Award of Merit for their UNO Run N’ Munch Child Hunger Ends Here event, which raised $5,000 for Food Bank for the Heartland.

“Adviser Karen Weber and I are so proud of this hard working and talented group of students that does campaigns at the highest professional level,” said Dr. Jeremy Lipschultz, director of the School of Communication.

“Beyond meeting expectations of informing people about social media issues, Omaha 10-10-10 allowed Maverick Solutions to plan and execute a three-day conference that stretched the limits of technology,” Lipschultz said. The multi-faceted and diverse programming and complex logistical details offered students professional experience in event planning and traditional and social media relations far beyond the scope of a classroom campaign.

Omaha 10-10-10 received support from the Nebraska Arts Council and the UNO Cultural Enrichment Fee, the National Association Television Arts and Sciences (NATAS) Heartland Chapter, Edelman Chicago and UNO Athletics. Recent graduate, Juan Carrillo and senior Andrew Kerr served as account coordinators for the campaign.

For more information, contact Jamie Newman: (402) 210-5744 or janewman@unomaha.edu.

About MaverickPR
The PRSSA chapter at the University of Nebraska at Omaha prides itself on being a leader among student organizations on campus. Members demonstrate these leadership qualities through their commitment to academic excellence, professional development and service learning. The chapter earned the 2009 National PRSSA Teahan Award for Outstanding Chapter among 310 chapters in the U.S. and Argentina.

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The University of Nebraska at Omaha (UNO) is Nebraska’s metropolitan university. The core values of the institution place students at the center of all that the university does; call for the campus to strive for academic excellence; and promote community engagement that transforms and improves urban, regional, national and global life. UNO, inaugurated in 1968, emerged from the Municipal University of Omaha, established in 1931, which grew out of the University of Omaha founded in 1908.

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