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2010.07.29 > For Immediate Release
contact: Wendy Townley - University Relations
phone: 402.554.2762 - email: wtownley@unomaha.edu

MaverickPR Raises $5,000 to End Child Hunger

Omaha - MaverickPR, the University of Nebraska at Omaha Public Relations Student Society of America (PRSSA) chapter, raised $5,000 to help feed Omaha’s hungry children.

The team will present the $5,000 check to Food Bank for the Heartland Friday, Aug. 6 at 1:30 p.m. at its warehouse located at 6824 J St. Susan Ogborn, Food Bank president and CEO and Brian Barks, director of public relations and development, will be on hand for the presentation.

Motivated by the staggering statistic that 1 in 4 children in the U.S. are at risk of hunger, Maverick Solutions, the UNO student-run PR firm, took on the Child Hunger Ends Here campaign as a pro-bono client. The team began planning for the UNO Run N’ Munch, a 5K walk/run and relied on local sponsors to assist in funding the event.

TD Ameritrade served as the major sponsor of the event. Other sponsors included Blue Cross Blue Shield, Omaha Public Power District and Weber & Thorson P.C.

ConAgra Foods and Feeding America joined forces to create a nationwide initiative for groups to host neighborhood rallies from bake sales to block parties using ConAgra Foods brand products to raise money and collect food items for their local food bank.

The UNO Run N’ Munch walk/run was held Sunday, June 27, 2010 at UNO. The event featured games and face painting for the families who participated. All proceeds and food donated went to Food Bank for the Heartland.

“We have seen firsthand the serious nature of child hunger in our communities through our BackPack Program,” said Brian Barks, director of development and public relations with Food Bank for the Heartland. “The Food Bank works with schools to identify children at risk for hunger. During the school year, bags containing food items are discretely distributed on Fridays so the kids have something to eat over the weekend. In the 2010 school year, we will have 3,000 students participating in BackPack compared to 300 in 2006.”

The Food Bank is grateful for money donated because for every $1 donated, they can distribute $9 worth of food to children and hungry families.

For more information, contact Kristin Webb, UNO PRSSA president and event coordinator at kewebb@unomaha.edu or call (308) 380-6404.

ConAgra Foods
Corporate responsibility remains a top priority for ConAgra Foods, a leading food company in North America. In its efforts to make a lasting impact on the community, ConAgra Foods wants to help eliminate childhood hunger in America and educate families about the importance of good nutrition. Since 1993, ConAgra Foods has provided more than 234 million pounds of food to families in need, through food banks across the nation and has donated more than $27 million in grant dollars to support programs and initiatives that feed children and families in need.

Feeding America
Feeding America is the nation’s leading domestic hunger-relief charity. Feeding America’s mission is to feed America’s hungry through a nationwide network of member food banks and engage the country in the fight to end hunger.

Food Bank for the Heartland (a member of Feeding America)
Food Bank for the Heartland is a private 501(c)(3) nonprofit organization that acts as a central clearinghouse through which the food industry and community may donate surplus food to feed hungry individuals, families and children. Food is distributed to more than 350 member agencies in 77 counties in Nebraska and 16 counties in Western Iowa. Annually, Food Bank for the Heartland distributes seven million pounds of product helping to feed more than 300,000 people in need in the Heartland.

MaverickPR UNO PRSSA
The UNO PRSSA chapter, sponsored by the School of Communication in the College of Communication, Fine Arts & Media, prides itself on being a leader among student organizations on campus. Members demonstrate these leadership qualities through their commitment to academic excellence, professional development and service learning. Among the chapter’s awards for 2009-2010 academic year were winning the 2009 National PRSSA Teahan Chapter Award for Outstanding Chapter among 309 chapters in the U.S. and Argentina; first place in the 2009 Ethics Advocacy Competition and third place in the National Organ Donor Awareness Competition (NODAC).

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The University of Nebraska at Omaha (UNO) is Nebraska’s metropolitan university. The core values of the institution place students at the center of all that the university does; call for the campus to strive for academic excellence; and promote community engagement that transforms and improves urban, regional, national and global life. UNO, inaugurated in 1968, emerged from the Municipal University of Omaha, established in 1931, which grew out of the University of Omaha founded in 1908.

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